Marquaysa B. Email & Phone Number

Raleigh, Nc, Us

New York, Ny, Us

– Project management, leading initiatives involving revenue generation, innovation, and DEI goals (e.g. tentpole, and account planning processes).– Work cross-functionally with key business and editorial leaders to develop and roll out products to market, gather feedback, implement creative solutions, remove bottlenecks and gain efficiencies. – GTM tentpole planning and B2B marketing material development for Editorial, Sales, and Branded Content leads – Developing and reporting on metrics/scorecards to evaluate efficiency and productivity across the business org (ie, OKRs) including tentpole and quarterly performance reviews, revenue trends, etc.– Leading business team's StandardCheck process, a cross-functional initiative ensuring client partnerships, products, marketing materials, and tentpole alignments uphold DEI, People, and Legal standards. – Prepping executives for bi-weekly business team All Hands meetings, identifying necessary team-wide comms, prepping speakers, editing decks, and handling post-meeting needs– Conduct analyses to gain deeper insights into business across all core functions; sales, account management, creative, ad operations, research and marketing– Designing/restructuring scalable, efficient, and effective internal workflows and communication processes, leveraging automation where possible– Assess client/sales revenue trends, editorial plans, feedback, and market movement; consolidate into consistent recommendations for leadership teams – Evaluate new tools and automation potential for business operations, auditing existing tools to monitor productivity (e.g. internal AI-powered bots, external software programs, etc.)– Perform ad hoc analysis (quantitative & qualitative) for Sr. management to provide data support for GTM decisions– Key teams I partner with: Sales, Product, Pricing, Editorial, Sales, Affiliate, Branded, People, etc!– ERG member: Complex BLK, BuzzFeed BIO

New York, Ny, Us

– Partnered with the CEO and other C-level executives to drive strategic business initiatives with the focuses during my tenure being content, creators, DIE/DI&B values, and overall employee relationship management. Most recent initiatives: Innovative E-commerce partnerships, 2023 G2M tentpole strategy development with our business and editorial teams, and quarterly business review (QBR) planning.– Managed schedule prioritization of CEO in conjunction with C-suite leadershipWorking across teams to facilitate various cross-functional projects. Most recent focus: Content and Business teams– Organized executive strategic planning and follow-up work streams for executives across full portfolio– Planned bi-weekly executive team meetings (e.g. agenda-building based on priorities, short-term and long-term goals, action item management, curation and distribution of materials, follow-ups, etc.)– Led annual global holiday gifting process which involves event planning, brand partnerships, and employee celebrations across 5 countries. Team coordination includes People, Finance, Content, Facilities, International, and Comms teams.– Always-on general advisor for C-suite leadership, executives, ERG leads, and other leaders across and at every level of the company– Active ERG member contributing to planning, discussions. I leveraged my role as Chief of Staff to foster communications between the CEO and ERG members for effective relationship-building and solution-based discussion. ERG groups: Complex BLK, BuzzFeed BIO, and Womxn.And so much more! BuzzFeed is a place full of adventure and innovation!

New York, Ny, Us

– Founded and directed small business commerce strategies and initiatives related to Diversity, Inclusion, and Equity (DIE/DI&B) across BuzzFeed Inc’s Affiliate Business and Editorial Commerce teams. Oversaw the full content development and publishing process for small business commerce content.– Devised and led editorial strategy to enhance BuzzFeed's DI&E/DI&B standards within the commerce content space. This strategy empowered both writers and editors to take initiative in meeting individual and collective revenue goals via inclusive content.– Implemented change management processes to ensure a smooth transition with full team support. This process was complete via the development of the following in-house resources: Revamped editorial style guide, small business database with ongoing curation, product sampling process, training sessions, and more.– Cultivated global relationships with small business owners, providing consulting and content integration roadmaps in conjunction with affiliate partner onboarding.– Led hiring process for additional commerce writers, editors, and assistants in line with our team expansion, output and revenue goals.– Organized affiliate partner test retainer for content and affiliate business teams to assess current and potential brand partners within our content. Tasks included data analysis content assignments, brand outreach, deal negotiations, and more.– Collaborated with HR/People , Employee Resource Group (ERG), Finance, and Business Teams to incorporate diverse small businesses into EOY employee and client recognition. Additionally, I aligned editorial commerce content and our tentpoles.

New York, Ny, Us

– Partnered with editorial and affiliate business teams to develop commerce content in alignment with revenue and partnership goals– Analyzed internal and external data to inform commerce content strategy– Developed branded commerce content for partners such as Walmart Grocery, E.l.f. Cosmetics, etc.– Developed eCommerce content for BuzzFeed Shopping O&O and Instagram platforms, optimizing for SEO– Consistently met or exceeded monthly revenue goals– Collaborated with a fellow editor on an inclusivity content guide for BuzzFeed ShoppingPartnered with Tech team on Alt+Text strategy to make commerce content more accessible, first rolling out the guide to our Commerce team and later rolling out best practices to entire compan

— Providing full-service business review and strategic planning support— Analyzing and applying internal data findings to provide creative, strategic operations solutions— Reviewing industry trends to make predictions and inform business strategy — Leading ad-hoc business initiatives (driving revenue, awareness, restructuring, etc.)— Client Specialty: Providing operational support to startup founders and entrepreneurs (hands-on or recommendation-level only, depending on founder needs)— Industry Specialities: Digital Media, Ecommerce— Additional Industries: Retail, Hospitality, Technology

– Led 3- to 6-month strategic planning process involving program marketing, curriculum development, sourcing and booking guest speakers– Developed and taught curriculum for annual 6-week high school media program – Interviewed and hired social media managers and program volunteers– Additional responsibilities included: Student mentorship, budget management, scholarship award oversight, college prep sessions, sourcing and booking speakers, content editing, etc.

New York, New York, Us

I returned to REVELIST at the sweet request of an editor to kick more butt and take more names! Every day was different but I primarily covered beauty and style news, especially topics that relate to any type of inclusivity. Additionally, it was my honor to step in as the interim head editor in charge of publishing when the head editor needed to step away on any given day. On my second leg of the Revelist tour, I am most proud of a piece I reported about Fashion Nova that involved interviews with three Black indie designers who address Fashion Nova selling knockoffs of their original designs. The piece not only includes their accounts but also an analysis of the knockoff culture that has been accepted in the fashion industry, and who suffers the most from the lack of legal protections. Additionally, I brought a wealth of knowledge for editorial commerce knowledge back to Revelist to drive revenue through coverage of brands readers connect with the most including Amazon, Fenty Beauty, Sephora, Huda Beauty, Anastasia Beverly Hills, and more!

New York, Ny, Us

I pride myself on having navigated the media industry with deep intention. After dabbling in commerce content at two media companies previously, I became deeply interested in commerce content being a thriving revenue line for media companies — a real pivot from reporting the news but my passion for media began to take on a more holistic disposition. I wanted to know more about this shiny new business line that so many media companies were starting to lean further into, what the overall strategy behind it is, and how to creatively use data to create commerce content that doesn't cannibalize a media company's existing content and lose audience trust. I developed content on an extremely lean team — pitching and writing commerce content for Us Weekly's digital platform. I'm proud to report that I my strategic commerce content churned out top sellers on a weekly basis! Check out more of my contributions down below:* Kept track of and maintained relationships with the top beauty and style brands that Us Weekly readers love and regularly shop* Analyzed revenue stats to determine which brands and product types (i.e. home decor, skincare, etc…) best resonate with the Us Weekly audience* Met increased individual and team revenue goals each week* Developed skills with a diverse set of affiliate commerce programs including Skimlinks, Linkshare, CJ, Trackonomics, Monetizer, and Narrativ*Edited commerce posts for grammar, style, smart angling, and properly coded affiliate links* Identified new brands, products, and services to introduce to UsWeekly readers* Attended beauty and style events to nurture brand relationships and stay on top of current and upcoming trendsMilestones #1: Within my first month on the job, I contributed to heavy coverage of Nordstrom's Anniversary Sale on a two-writer team — we were the #1 in revenue earner for Nordstrom on Skimlinks! #Milestone #2: Us Weekly was nominated for a 2018 Skimlinks award for Best Commerce Content. Woohoo!

New York, New York, Us

I covered the latest makeup and skincare news with a major focus on product launches, beauty deals , and YouTube creators — all contributed via articles and video content produced for YouTube, Instagram, and Facebook.My daily coverage included at least three news articles a day, visual features, and beauty/lifestyle-centric commerce content for the company's burgeoning affiliate business.Since beauty industry standards for inclusion and diversity are evolving and being redefined, I also analyzed inclusion as it pertains to beauty products, influencers and overall representation. I am so proud of all the work I've done but a highlight for me was BREAKING the news story about Ulta's former and current employees accusing the store of reselling used makeup. Many publications covered the story, but this journalism gal is proud to have hit it first and to have reported it fairly.I also covered beauty influencer Jackie Aina calling out Huda Beauty for excluding dark-skinned people on its social pages by rolling up my sleeves, doing the work and finding the supporting information. You'll find those stories in links down below. : ) Both of those stories were birthed via social media dialogue, but also included me doing what NYU trained me to do: old school reporting, baby! Thanks for reading this far down. If you have a tip about some COOL, inclusive beauty news or products — feel free to message me.Let's connect on and offline.

New York, Us

I wrote both aggregated and original reported pieces focused on lifestyle issues including race, gender, body positivity, and LGBTQ+ topics.I am most proud of my original piece about a mother in the DMV area who is currently searching for her missing daughter. As the conversation about missing Black girls took national stage in March 2017, my subject's story pulled the public directly into a family experiencing the crisis in real-time. I prided myself on identifying stories with viral potential and finding an angle that would spark audience engagement. An example is my story on a Lyft driver who refused to drive an intoxicated female passenger home alone, then made a Twitter PSA to combat rape culture. The story was originally published on Elite Daily but later picked up by EBONY and highlighted on The Real Daytime TV talk show!Elite Daily is also where I began developing commerce content, although it wasn't labeled as such in 2017! Here, I began strategically placing affiliate links into existing published articles for seamless integration of commerce, via the Skimlinks network.

I wrote and reported on beauty topics that center and cater to women of color. Beautifully Brown is a place where the "other" beauty conversation is happening, so I pitched ideas that shine a spotlight on women who are often under served in mainstream media.

Us

• Researched and reported on celebrity food news — aggregated and original, exclusive stories• Interviewed celebrities like Guy Fieri, Haylie Duff, Greg Nicotero, Curtis Stone, etc...• Mined social media for shareable content on celebrities, popular restaurants, and food trends

— Partnered with the founder/CEO to drive strategic business initiatives for both businesses— Oversaw facilities operations including contractor and office tenant management— Additional focuses: Contract development, event planning, client relationship management processes, digital communications, etc.

Pitched and wrote stories primarily about pop culture and social justice for the now-defunct digital platform founded and owned by Issa Rae: Tea & Breakfast. I aggregated news, wrote original content, and scoured social media for the most relevant sociocultural conversations.

Master’S Degree, Digital Magazine Journalism

B.A. Degree, English

Consumer, Apparel & Retail Studies (Minor), Bryan School Of Business