Key Responsibilities1. Social Media Ad Strategy • Planned, strategized, and developed social media ad campaigns tailored to client objectives and target audiences.2. Team Management • Managed a team responsible for producing creative assets for ad campaigns, ensuring high-quality and timely output.3. Campaign Tracking • Monitored social media campaigns, tracking ad spend and performance metrics to optimize results.4. Reporting • Generated detailed social media reports, providing insights on campaign performance and recommending adjustments for future campaigns.

1. Client Communication • Acted as the main point of contact, ensuring all client needs were met for their social media presence. • Collaborated with clients to understand their goals and tailor social strategies to achieve them.2. Creative Asset Management • Edited and produced all creative assets, including images, videos, and graphics, for client social media channels. • Ensured content aligned with the brand’s identity and marketing objectives.3. Content Strategy and Planning • Developed and executed monthly content calendars, aligning with client marketing goals and audience interests. • Analyzed performance to optimize content strategies and improve engagement.

I collaborated with one of the largest gaming companies globally, managing content creation, community engagement, and performance analysis to drive player engagement and brand visibility.1. Content Creation and Strategy • Developed and managed a content calendar aligned with the gaming company’s marketing goals. • Tailored content to engage players based on audience data and trends. • Worked with game developers to create exclusive content.2. Community Management • Managed the official Facebook page, responding to player inquiries and moderating discussions. • Engaged the local gaming community with contests, discussions, and recognition. • Used Filipino slang and humor to strengthen connections with the audience.3. Performance Analysis • Tracked key metrics and provided insights to improve content strategies. • Adjusted publishing tactics based on Facebook updates.Major Project: •Led and developed strategic social campaigns for localized brand activations, significantly boosting engagement and player participation in the Filipino market. These activations were executed in collaboration with well-known influencers, content creators, and streamers in the Philippines, enhancing the brand’s local presence.