Providing detailed digital analysis to various stakeholders within the business. Primarily with Adobe Analytics as the source of truth.Developing and maintaining automated reporting pipelines.Involved end to end on A/B testing initiatives.Developing governance frameworks around the use of Adobe Analytics within the team.

Panalysis is a specialist web analytics agency.Working primarily with clients to build out ‘fit-for-purpose’ visualisations within the Domo platform. Working with clients to understand the business data needs. Plan and scope solutions to business problems using data.Educate clients on the data analytics and visualisation landscape and suggest improvements to current data handling techniques.

Member of the 'Strategy and Insights' team at Fox Sports.Responsible for ensuring accuracy of web and app tracking implementation across Fox Sports properties. Includes testing, debugging and recommendations on best practice for correct implementations.Built and maintained a suite of relevant visualisations within the DOMO platform for consumption within Fox Sports for a range of stakeholders.Built a range of tools for data collection from various API sources for collation and visualisation within DOMO.

Managing and training a team of 2 analysts.Implementation of custom online tracking solutions for accurate measurements.Comprehensive path to purchase analysis of digital advertising activity. Providing digital media spend optimisations and recommendations.Understanding and communicating the effect of media effectiveness through linear regression analysis.Creation of automated reporting frameworks using various tools and data sources.

As part of the SEO team responsible for on and off page recommendations. Advised clients on technical optimizations as well as formulating long term strategies.Implemented an automated reporting system to ensure efficient and timely updates to the clients. Also developed dashboards for both internal and external use.

Responsible for in depth analysis of customer data sets to provide insights for the planning process.Post campaign analysis and reporting to determine the effectiveness of media activity.