Marriam K. Email & Phone Number

San Diego, CA, US

United States

• Write scripts and content for social media, websites, emails, and blogs following brand guidelines.
• Manage cross-promotional posts and podcast production in collaboration with influencers, driving broader visibility of the campaigns.
• Optimize brand marketing through SEO improvements and SEM strategies, increasing traffic by an average of 25%.
• Monitor engagement metrics and optimize content strategies based on data-driven insights.
• Enhance B2B and B2C marketing strategies for clients in tech, healthcare, entertainment, education and environment.
• Created a 14-episode social media series, for a G20 organization, CORDAP, highlighting research on coral reef conservation, increasing engagement by 36% on social media, boosting brand visibility & impact.

Executed winning CRM content strategies for a portfolio of 12 brands under their key international account: Unilever (Pond’s, Dove, Glow & Lovely, Tresemme, Sunsilk, LUX, Wall’s, Knorr, Rafhan, Surf Excel, Sunlight, Domex, Vim, Lifebuoy)- Led trend forecasting and focus groups to analyze consumer behavior, generating actionableinsights that enhanced.

Dubai, United Arab Emirates

• Worked as a digital content specialist for multinational and regional giants like Honda MENA, Gulf International Bank, Nestle Middle East, General Electric, Emerson, Dunlop/Falken Middle east, etc.
• Created content strategies, visual ideation, social media copies, search & website copies, scriptwriting, blog writing, etc.
• Worked on digital platforms including paid, organic and social advertising
• Researched clients' market industries, and their competitors & establishing their target audience
• Wrote & edit blog articles with integrated SEO terms, resulting in a 30% increase in website traffic for Dunlop & Falken
• Wrote copies for Google Ad campaigns for Honda resulting in a 20% increase in conversions

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Developed scripts and storyboards for markets in the automotive, real estate, architecture, &design sectors.
• Produced high-impact visual content for trade shows like Gitex, boosting brand presence andaudience engagement.
• Ensured content aligned with brand strategies, resulting in stronger engagement and increasedrecognition.

Karāchi, Sindh, Pakistan

• Built creative strategies to meet clients’ briefs.
• Lead concept, design & copy of 360° advertising campaigns.
• Wrote, edited and proofread English copy for various adverts.
• Executed ATL, BTL and Digital media - particularly TV, OOH, Press, Radio, Social Media.
• Created and presented pitch proposals to international brands like Toyota, Abbott and Samba Bank. Also, regional brands like National Foods, TCS, Jazz, Volka Foods and Dalda Foods.

Pakistan

• Executed creative concepts in production and post-production
• Edit the complete visual cut with sound design and color grading
• Create and manage production schedules

Pakistan

• Researching and listing TV commercials produced annually.
• Attending and assisting shoots of various TV commercials.
• Planning and presenting a full campaign on making a film festival in Pakistan

United Arab Emirates

Conducting on-field research including surveys and recording interviews with a diverse set of customers.

Bachelor'S Degree, Media Science, Film-Making

Activities and Societies: • Core team member of ZAB Media Festival 2016 • Member of the Performing Arts Society 2015 • Writer in the.

Cie A' Level, Science

Activities and Societies: • Writer in Publications' team of Student Life Committee (2011) • 2nd Place Winner of ANNS Talent Show (2012) •.

Igcse O' Level, Science

Activities and Societies: • 2nd Place Winner in Thinking Skills Competition (2008) • Participated in various Talent Shows and Speech.