I advised 4 brands on their Inbound Marketing strategies and Facebook and Instagram optimization. Created content with Canva and automated it with Meta Business Studio (including responses). 2 were positioned nationally and internationally, 1 increased their engagement rate on FB by 300% and another grew 5X in IG followers. Assertive communication and creativity were key. 💻

In this 2nd internship I was mentored by its CTO, Cristian Loayza Egoavil, in the development of the iLearn university internship landing page for 5 Peruvian institutions. I designed the logo and web interface in Google Slides and programmed it using HTML5, CSS3, Bootstrap V.4.5 and Git Lab. Empathy towards the user and teamwork were key. 🛋

I was mentored by its Community Builder, Ronald Barzola, in the asynchronous leadership of the Social I&E +GRANDE Community Content Team at the national level. I led and implemented the content strategy on Facebook, Instagram, LinkedIn, Twitter, Spotify (15 podcasts) and blogs (WordPress). I positioned the brand internationally among +50 countries and reduced the dropout rate of the On-Campus Program by 30%. ♻

I was mentored by its Content Lead, Ivette Díaz Guisado, in its Content Marketing strategies on Facebook, Instagram, LinkedIn, Twitter and WhatsApp Groups. Created +300 copies of +12 Social I&E themes with Google Sheets and optimized them with All Hashtags as Google Trends. Active listening and emotional connection with the community were key. 📝

I was mentored by its Campus Director, Soledad Ñahui Sullca, in the asynchronous leadership of the On-Campus Team of the +LARGE Social I&E Competition in the world. I led and implemented the development of the 1st phase of the UNFV. I positioned the brand at a national level among +60 universities and increased the MVPs of 12 led projects to 42%, 80% by entrepreneurs. 2 qualified for the 2nd phase (Regionals). 🚀

In this 1st internship, I was mentored by its CEO, Vaneza Caycho Ñuflo, in the development of Inbound and Outbound Marketing campaigns on Facebook, Instagram and LinkedIn using Canva as Trello. I designed and implemented 8 advertising pieces. I built my personal brand and a no-code landing page with Google Pages. I grew 6X the followers on his Linkedin (50 to 300). Creativity and innovation were key. 🛋

I was mentored by its Head of Growth and Business Development for LatAm, Luis Felipe Checa Calderón, in the brand positioning of an app similar to TikTok (KALO) through Guerrilla Marketing strategies and A/B Testing of +5 personalized DMs. I led and implemented the recruitment of 200 influencers together with 5 university embassies in alliance with SpinOut. Analysis and negotiation were key. 📲

I was mentored by its Managing Director, Jose Deustua, in the market and investment validation of an AdTech Startup. I carried out 1 Offline Advertising Market Research and the joint pre-acceleration Pitch. I implemented 2 tools (Kanban and Design Thinking) for its development. Active listening and teamwork were key. 📣