Consulted with Store Owners on sales forecasting, store performance. Identified key areas for improvement across stores, as well as opportunities to increase sales and build shopper loyalty. Key Results:• Launched monthly store forecasts & deliver individual store accountability through assignment of individual monthly targets.• Built sales performance into monthly operational review meetings, annual performance reviews & bonus structure. • Analysed store product mix & key areas of action per store to drive sales including building local store customer loyalty program.• Introduced mystery shopper program, presenting key findings and corrective action plan in areas of staff recruitment, staff incentive program, customer service improvements & customer upselling strategies.

Responsible for delivering multi-million sales and trade investment budget. Worked cross functionally with Category and Marketing teams to plan, execute and deliver the most successful new product launch in the history of the company in 12 weeks and exceeded company market share targets. Managed distributor transition, acquisitions and go to market strategy. Planned and executed sales strategy to deliver significant growth in priority acquired brands. From 2005-2013 Field sales revenue and merchandising display objectives consistently beaten. Key Results:• Promoted to manage a team of 7 reps, and 1 key account manager to profitably deliver sales in the pharmacy channel across a wide brand portfolio of over the counter medicines, health and personal care products.• Ensure sales team consistently deliver territory targets and established monthly KPI tracking.• Analysis of internal and external market data to ensure sales resources focused on key high potential retailer opportunities. Optimized use of field sales team, introducing inside sales function ensuring sales volume and market share targets realised.• Develop annual sales plans and strategies to deliver in store product detailing, display and distribution objectives.• Developed and implemented innovative approaches to selling including annual visibility contracts for key retail partners ensuring account investment linked to conditional activity, introduced a training manger role to ensure client store staff confident in recommending key products at seasonal times in year. • Prepare and present, proposals to internal and external decision makers to ensure full channel alignment for new initiatives.• Built company profile as leading expert within industry, aligning with national retailer association & primary wholesaler, building on category/shopper insights as well as sponsorship of retail graduate program.

Key Results:• Delivered annual sales budgets and account promotional plans in line with commercial objectives.• Worked cross functionally with Product Marketing Managers, Category Management Team to deliver new product launch activity and implement best practice for each brand across multiple national retail accounts.• Negotiate annual agreements with leading national grocery retail accounts to ensure correct product mix and maximize share of shelf in store for extensive brand portfolio.