Maricruz Arrubarrena

Maricruz Arrubarrena Email and Phone Number

Director general @ Ambrosía
Naucalpan de Juárez, Méx., MX
Maricruz Arrubarrena's Location
Naucalpan de Juárez, México, Mexico, Mexico
Maricruz Arrubarrena's Contact Details

Maricruz Arrubarrena work email

Maricruz Arrubarrena personal email

n/a
About Maricruz Arrubarrena

Senior executive with more than 20 years of experience in business development, commercial alliances, marketing strategies, international expansion, government relations, partner retention strategies, as well as talent development and organizational culture for the Entertainment and Consumer sector.Until 2019 I was the director of KidZania México, responsible for a business worth 25 million dollars in Mexico. I also collaborated as Director of International Business Development, key support in the expansion of the company (prospecting, sales, marketing and operations) in Japan, Indonesia, England, Russia, Chile among others.Excellent communicator and negotiator, results-oriented and capable of making strategic decisions that guarantee excellent corporate performance in complex, highly dynamic and competitive business environments.

Maricruz Arrubarrena's Current Company Details
Ambrosía

Ambrosía

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Director general
Naucalpan de Juárez, Méx., MX
Maricruz Arrubarrena Work Experience Details
  • Ambrosía
    Director General
    Ambrosía
    Naucalpan De Juárez, Méx., Mx
  • Ambrosía
    Director General
    Ambrosía Jun 2024 - Present
    México
    Soy la Directora General de Ambrosía donde lideró la innovación y excelencia gastronómica, asegurando que el servicio y experiencia culinaria supere la expectativa de nuestros aliados de negocio y clientes.
  • Isomar Capital
    Head Of Brand & Business Support
    Isomar Capital Jan 2021 - Present
    Ciudad De México, México
  • Kidzania
    Country Manager And Global Commercial Lead
    Kidzania 2016 - 2019
    Mexico City
    Business leader in Mexico, focused on business growth through integrations and alliances with more than 200 top brands and government institutions, such as Nestlé, BBVA, Unilever, Coca Cola, DHL, Dixon, Nissan, Tetrapak, Colgate, Herdez, Bimbo, Cinemex, INE, IMSS, Banco de México, Ferrero, Walmart and McDonalds resulting in a 5% annual growth.Effective management of all commercial aspects of partners’ relationships.Design of sales, commercial and financial models resulting in 8% operations savings.Creator of two new business lines: • KidZania Go! (traveling park with 800K USD in year revenue)• Opening of KidZania Guadalajara (over 5.8 million USD in revenue during the first year of operations)Responsible for talent development within the company (more than 1500 employees nationwide) creating and participating in the training strategy for franchise leaders in operations, sales, marketing, and public relations.Ambassador and spokesperson for KidZania in forums and events, such as the Movement for a Healthy Life (2016 - 2019), National Entrepreneur Week (2017), Encuentro Mexiquense, Social Responsibility in Service Companies (2018), Innovation Labs (2018 ), KidZania Business Model, IPADE (2014 - 2019), KidZania: Play Big, ITESM (2019), 1st GirlSTEM OCDE Conference (2019), among many others.
  • Kidzania
    Commercial Development Officer
    Kidzania 2005 - 2016
    Mexico City
    Responsible for creating partnerships with top national and global brands, government and CSOs. Head of a multidisciplinary team of 60 people and over 12 million USD in year revenue. Leader and negotiator for the relationship with 117 private brands and government entities, as well as communications spokesperson and head of media management, public relations, and crisis management. Support in the global expansion of KidZania brand, negotiating franchise contracts in Japan, Indonesia, United Arab Emirates, Russia, Turkey, U.S.A and Chile, among others.PR and commercial relations with private sector and government to drive 48% of visitors at KidZania parks in Mexico.
  • Kidzania
    Chief Operations Officer
    Kidzania 2000 - 2005
    Mexico City
    Responsible for the financial management and operations of KidZania Santa Fe. Operations leader for all areas of the park, in charge of a team of 7 managers and 700 collaborators. Also, head of the opening and marketing strategy for KidZania Monterrey and KidZania Cuicuilco.Support in the global scaling operations of the KidZania brand.
  • Banco De México
    Credit Analysis And Commercial Banking Coordinator
    Banco De México 1994 - 2000
    Coordination of credit analysis for financial support and guarantees for the construction and acquisition of medium and social interest housing, through multiple banks and limited purpose financial companies (SOFOLES).Credit analysis for small and medium enterprises. Implementation of a credit management system for the Fund for Commercial Development, achieving the technological integration of the entire portfolio and a 7% increase in debt collection.Leader of the public relations area for the Housing Bank Financing and Operation Fund (FOVI).

Maricruz Arrubarrena Skills

Customer Experience Employee Engagement Government Affairs Estrategia Empresarial Financial Planning Estrategia De Mercadotecnia Comunicaciones De Marketing Estrategia Comercial Mentoring Advertising Plan De Negocio Desarrollo Organizacional Manejo De Crisis Business Planning Liderazgo De Equipos Operations Management Relaciones Con Los Empleados Marketing Crisis Management Desarrollo Empresarial Cultura Organizativa Mercadotecnia Growth Strategy Public Affairs Business Strategy Management Experiencia Del Cliente Commercial Strategy Gobierno Corporativo

Maricruz Arrubarrena Education Details

Frequently Asked Questions about Maricruz Arrubarrena

What company does Maricruz Arrubarrena work for?

Maricruz Arrubarrena works for Ambrosía

What is Maricruz Arrubarrena's role at the current company?

Maricruz Arrubarrena's current role is Director general.

What is Maricruz Arrubarrena's email address?

Maricruz Arrubarrena's email address is ma****@****nia.com

What schools did Maricruz Arrubarrena attend?

Maricruz Arrubarrena attended Universidad Panamericana, Universidad Nacional Autónoma De México, Universidad Del Nuevo Mundo.

What skills is Maricruz Arrubarrena known for?

Maricruz Arrubarrena has skills like Customer Experience, Employee Engagement, Government Affairs, Estrategia Empresarial, Financial Planning, Estrategia De Mercadotecnia, Comunicaciones De Marketing, Estrategia Comercial, Mentoring, Advertising, Plan De Negocio, Desarrollo Organizacional.

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