OREF is a consulting practice serving B2B tech companies. We help you build cash-efficient revenue engines with proven Strategies and Playbooks that deliver super-high win rates, massive demand generation, low CAC, and short sales cycles. OREF enables startups to reach $10m in 12-18 months and then scale to $50m in 3 years without burning mountains of cash.Current projects:- Cloud Computing optimization- Kubernetes- Application performance- GPU Optimisation for AI training.VC and founders --> Get in touch if you need to get to $10m rapidly or need to accelerate to $50m

Cloud cost optimization and Kubernetes automation for F500 and digital natives. For the DevOps, engineering, and infrastructure teams.-> Achieved the x6 new business revenue target in 9 months -> 57% team win rate from project detection, 78% win rate on opportunities over >200k-> Deal sizes from c. 50k to more than 1 million ARR -> More than $5m new pipeline created per month in the US-> c. 500 demos booked in a single month

SaaS Enterprise IT, ITOM and infrastructure solutions for F500 and Mid Market. Building high velocity revenue engines (sales, presales, marketing, success) for maximum growth and profitability. 150% to 200% growth in net new name every Q for the last 3 years. 70 deals per sales rep per year, sales cycle going from 7 months to 37 days, average deal size x 2.5. Negative net churn. Very high EBITDA. 99% forecast accuracy in Q2 2022

Rebuilt the entire revenue engine for a mature SaaS infrastructure technology, growing the revenue 3 fold in 3 years, meshing together amazing teams and culminating in our acquisition by EasyVista. That was a lot of fun.

First premium trampoline park in France

∙ Perform independent due diligence for venture capital groups on Security startups∙ Starting sales and acquiring first reference customers for early stage infrastructure startups∙ Pivot mission for virtual reality startup: revamped existing go-to-market from Consumer to Business customers, went from zero to €500k of revenue with F500/logo customers in less than two quarters.∙ Consulting on entering new geographies for UK (Security) and US (SaaS marketing) technology firms∙ Assisted technical founders to develop revenue generation and marketing skills

Managing the global specialist sales team helping to sell ZOLL Data offerings across the world.• Restructured and recruited global sales team, trained all account managers and partners WW• $25m new pipeline in 12 months across Europe and the Middle East• Signed the first customers for multiple new geographies

> Acquired by CitrixVery fast growing Enterprise software vendor in the "IT automation" and "User experience" spaces. • Personally generated the first $1M in revenue and $15m pipeline in less than 10 months• F500 and SMB customers wins• Grew the partner network across Europe and the US • Hired and ran a team of 13 people (sales, pre-sales, support, development) in a few months• Defined the go to market, pricing, value proposition and overall commercial and marketing strategy• Fund raising (seed and series A)

> Acquired by CitrixI have been the first non-technical hire for the company and built the initial go-to-market and revenue streams before building the sales team and moving to global sales/partnerships.• Develop our local sales and pre-sales teams across EMEA • Extending our customer base and System Integrators (SI) network in the following countries: France, Germany, Switzerland, Luxembourg, Belgium, Spain, Italy, Mediterranean countries.• My team and I overachieved every Q on pretty much every metrics: highest revenue per head, highest margin per head, largest and fastest pipeline, etc...Targets were top 150 key accounts for each country and Global Service providers / System Integrators (IBM, Fujitsu, HPE, etc...) Very strong performance in that role as I overachieved every Q, progressed from first sales person to top exec position, build local teams and markets from scratch and won the "largest contributor" award 3 years in a row.

Led all software vendors partnerships. Tripled the Microsoft revenue to over £100 million to become the largest Microsoft reseller across EMEA.∙ Built and managed the team focused on growing the Global software vendors revenue∙ Initiated and drove "special projects" focusing on new business developments and improving efficiency (new services, international expansion, new technological tools, etc...)∙ Reported into the Business Unit director for all the business planning and forecasting∙ Provided insight and global understanding of the partner/channel dynamics and software industry in general∙ Assisted sales team in key sales cycles and provided executive level vendors relationships

Graduated in December 2004

Nova Lancer focused on two solutions for IBM midrange servers (AS/400 - iSeries), covering the French and West-Central African markets (Seagull Software Systems and Tango/04).We were elected global partner of the year. With both organizationsWe generated over $10 million in revenue and succeeded in France, Switzerland, and West/North/Central Africa. We achieved the "Best Partner Worldwide" award for two consecutive years. Then, Seagull Software decided to buy us out and repatriate the business internally.

• Direct and OEM sales on the French territory. • Channels management for Spain and Portugal.When the US HQ decided to pull off from the Southern Europe market and closed the Paris office, I took that opportunity to create Nova Lancer: the Seagull Software distribution and implementation partner for Southern Europe and North/West/Central Africa.

> Acquired by Kompass Group in December 2000B2B Internet Start-up commercializing a new “request for quotation” solution Created and managed the Spanish subsidiary; Localization of the product; Prepared and managed local partnerships; Fast and profitable sales of the company.

Founder and general manager of the company, I sold my shares after two years and having reached 60 employees.

Led the turnaround of a Mexico based flower farm in Ciudad Hidalgo, Michoacan. I managed 40 peoples and built the distribution network, accounting, production reporting and local team development initiatives (literacy, nutrition help,...).