• Online Content Development: Conceptualize, research and write approximately 80% of website blog articles. Use website metrics to make data-driven decisions, ensuring content is appropriate, effective and meaningful. Collaborate with contributors, editing for clarity while maintaining voice. Developed program’s first editorial style guide, ensuring consistent program-wide style, and first editorial calendar, helping to develop big-picture strategy. Played integral role in website redesign, editing hundreds of pages of content using best practices and considering SEO.• Print Content Development: Assist with creation of various print pieces, including annual report and fact sheets. Collaborate with designers to ensure consistent branding and maximum visual impact. Deployed staffwide survey to initiate updates to series of educational brochures, increasing usefulness and effectiveness.• Email Marketing: Responsible for monthly e-newsletter and occasional e-blasts. Received 2017 “All-Star Award” from Constant Contact, given to top 10% of customers with high average open rate, high average click-through rate and low bounce rate. Only 14% of 2017 recipients were nonprofit organizations. Ensured email marketing was GDPR compliant by 2018 deadline. • Relationship Management: Work with regional teams around the world on their in-country marketing efforts. Conceptualized and implemented bimonthly update to regional teams’ communication staff. Initiative was so well received it was expanded to worldwide all-staff list.

• Writing & Editing: Created and edited content for a variety of association publications, including blog posts, press releases and the annual report, often under tight deadlines. Wrote style guide, helping to ensure consistent, organization-wide writing standards.• Social Media Marketing: Wove association messaging across multiple platforms, including Facebook, Twitter and e-newsletters.• Leadership: Served as staff advisor to Ethics Council, coordinating conference calls and preparing meeting minutes. Helped guide rollout of new code of ethics policy.

• Content Development: Research, write and edit content for environmental and tourism websites, blogs and enewsletters; current clients include World Wildlife Fund, The Independent Traveler and Andean Discovery. Follow best practices in search engine optimization; diligence led to more than 1,100 unique page views of enewsletter article in just two hours after deployment.• Collaboration: Regularly collaborate with editors to brainstorm story ideas. Work with photo editors, photographers and stock photo sites to conduct photo research. Enforce photo usage guidelines.• Fiction Publication: Published short story in MacGuffin Literary Journal, Winter 2014.

• Leadership: Supervised 15 top-level athletes for nationally recognized Australian synchronized swimming team; led team to claiming national championship title for first time in its history. Planned and executed strategy, developed routines, led team members during national and overseas travel. Two athletes went on to compete at 2016 Rio Olympics. Annual "Marsea Nelson Award" established in recognition of contributions. • Marketing & Recruitment: Wrote press releases and website articles resulting in local news coverage. Developed and managed week-long series of “come and try” events across the region; diligence led to several dozen new club registrants. Wrote briefing reports on successes and areas for improvement.• Event Management: Traveled to rural Western Australia to lead 2-day synchro clinic. MC’d successful attempt at breaking Australian record for largest synchro routine.

• Online & Print Marketing: Wrote and edited print brochures, e-newsletters and pre-departure materials for travel program offering wildlife-oriented tours annually for world’s largest environmental organization. Served as blog editor (wwfblogs.org/travel) and co-manager of travel website drawing 30,000+ unique visits/month. Wrote 50%+ of original editorial content; selected, edited and resized photos; used basic HTML to format content. Created and maintained Facebook fan page; diligence led to 2,000+ fans in 8 months.• Program Management: Prepared contracts for tour operators, ensuring full execution. Maintained proof of insurance on record for each operator. Tracked and analyzed budget, including monitoring outstanding invoices, revenue and expenses.• Stewardship: Evaluated travelers using Team Approach, LexisNexis, Wealth Engine and Foundation Directory. Prepared and communicated information to development staff. Escorted several international tours, providing logistical management, messaging and support.• Reporting & Analysis: Use Convio to track success of online marketing efforts and Google Analytics to evaluate blog effectiveness. Gather and analyze post-tour evaluations.• Branding: Incorporate messaging about WWF’s conservation work into brochures and pre-departure materials. Oversee inventory of WWF-branded giveaways for travelers. Escort several international, providing logistical management, WWF messaging and stewardship support.• Collaboration: Work with contacts from 15+ tour operators across U.S. Collaborate to answer traveler queries, confirm tour logistics, take bookings, clarify booking terms and enforce procedures.

• Editorial Work: Researched, wrote and edited editorial content for the monthly e-newsletter, biannual international print newsletter and website. Uploaded web material using content management system.• Customer Service: Regularly corresponded with international members and offices. Represented program at local events.