Responsible to co-manage MAGNUM Family (MAGNUM FILTER and MAGNUM BLUE), the most growing brand in Sampoerna’s portfolio.Brand Management:• Translate brand strategies into brand plans and long range planning• Fully in charge in brand BTL activities such as: Event, Direct Selling Team, Hang Out Places (HOP), and Community • Monitor brand activities and get market insight through field visit and propose action plans• Propose brand initiatives i.e. viral marketing development• Transform brand idea into execution level i.e. create consumer promo concept• Develop creative designs and production of brand tools i.e. merchandise, consumer engagement apps, HOP decorations, brand booth, etc• Work with research team to design consumer research. Prepare research stimulus by converting brand plan to executional concept with consumer friendly formatMarket Analysis:• Assess market potential and competitive landscape to explore possibilities of new product launching• Monitor brand performance and analyze interesting findings i.e. price break impact analysis

Business partner of A MILD (the biggest cigarette brand in Indonesia) and other Low Tar Nicotine brands (AVOLUTION, U MILD, A GOLD, and New Product Development)Ad Hoc Project:• Identified business objective and design research methodology and planning• Led and managed day to day research preparation and liaise with research agency for execution• Witnessed the fieldwork to ensure quality standard and gather insights directly from the consumers• Reviewed research result and led discussion with research agency for interesting insights• Summarized research report and present to internal clientsProject Experience:• Brand Architecture• Test Market• Total Offer Test (TOT)• Blinded Product Test• Communication Evaluation & Tracking• Event Evaluation• New Product Development• Online Methodology• Consumer Tracking• Retail Audit• Consumer SegmentationBrand Assessment:• Prepared market & competition analysis• Monitored Brand KPI• Actively involved in brand strategy workshops and discussions• Retrieved information directly from Nielsen database

- Lead and Assisted Ad Hoc Research Projects- Supported Brand Team with Market and Competition Analysis- Provided regular data and performance information for brand team- Assisted Consumer Tracking Project- Reviewed Research Documents and Reports- Witnessed and reviewed project fieldworks

- Prepared Man Power Planning Data compilation and historical tracking- Developed Man Power Planning Template Improvement to make it more user friendly- Involved and Liaise with Finance Department in Budget Automation Project - Searched Candidates for Vacant Positions to be recommended to Recruitment Department

- Interviewed Internship Candidates- Involved in GT (Graduate Trainee) Sourcing in Universities- Organized Management Presentations in "Sampoerna Day 2010"

- Compiled Man Power Planning Data- Analyzed Data Changes- Prepared Weekly Recruitment Report- Prepared Data and Information about Man Power to support Human Resource Strategy

• Recruited new commercial loan customers and maintained a long term relationship with the existing customers. • Analyzed the applicant’s business prospect after the company visit and presented it to credit committee to obtain loan approval.

• Learned basic banking knowledge and business analysis.• Generated learning report and presented it to the committee.