Marsel Kurmayev Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

• Exceeded individual goals (up to +34%), personal highest UPT (23 units), home appointments, implemented cross sales and upselling to maximize opportunities
• Enhanced local/international client base 2.300+ and recruited 21 top (VIG) clients (tickets above AED 50.000)
• Managed store opening and closing (X-Store, POS), processed pre-orders, payments, store administration (IT, STS, BO, JDA, exchanges, invoices, returns, reporting, e-mails)
• Updated CRM (invitations, giftings, VIP events), VM, product knowledge, housekeeping, stocking in compliance with guidelines
• Sales Performance Rank No. 3 for the Year (2023)
• Exceeded sales targets by at least 27% by building relations, outreaches and clienteling skills

Almaty, Kazakhstan

• Analyzed client segments, scheduled appointments, consulted prospects, surpassed needs and expectations, suggested style and budget - (30 minutes)
• Executed shopping for clients (seasonal), individualized attention with prevailing knowledge of luxury products, market trends, designers, brands, fabrics, ability to mix and match - (4-6 hours)
• Prepared lookbooks (mood boards) for apparel, shoes, accessories, high jewelry, watches - (2 days)
• Reviewed closet and basic wardrobe, alterations, organized MTO/MTM/DIY
• 2.5 - 10% sales commission from department stores and boutiques
• Generated customer base (34 menswear & 8 womenswear) for a period of first 6 months

Almaty, Kazakhstan

• Managed projects and tenders, supervised and motivated a team of translators (interpretation and written), leaded morning briefings (agenda);
• Generated new customers, networking, collaborating, negotiating, conducting presentations, concluding contracts, generating sales, marketing communication;
• Statistics, financial management, corporate taxes, KPIs planning, budget forecasting, SWOT analysis including market and competitor research;
• My team: 7 full-time associates and 65+ international freelancers;
• Revenues: AED 527.000 (2021), AED 534.000 (2020), AED 609.000 (2019), AED 691.000 (2018).

Almaty, Kazakhstan

• Mentored, collaborated and motivated teams of Property Consultants and 25+ promoters for achieving individual and company targets (KPIs), sales goals, conversion rates, client and referral recruitment
• Conducted performance updates, discussed results, developed action plans, briefings and trainings, customer database, lead generation, personalized experience, hospitality, clienteling, customer engagement, positive.
• Built rapport with clients and employees, handled complaints with diplomacy (2016 Client Satisfaction Survey 87)
• Improved customer service and CRM through networking and communications (+21% follow-up phone calls, +140% WhatsApp outreaches, +17.5% retention)
• Increased sales by 38% for two years (2015 and 2016)

UAE, Qatar, KSA

• Established business deals and tenders, negotiated sponsorships of UAE/Qatar contracts and generated leads - 6 (six) AED 1.000.000+ projects
• Created 40+ insights for ATL, BTL advertising (publications) and integrated with Media agencies
• Influenced the B2B, B2C, marketing communication and SMM time-saving
• Achieved Sales Record: AED 10.000.000 Contract in Dubai Airport Freezone
• Upgraded 3 successful exhibitions (obtained 350+ enquiries and RFQs)

Master Of Strategic Marketing (Msm), Marketing

• Marketing Management • Consumer Behavior • Retail Marketing • Marketing Research • Managing Services & Relationship Marketing •.

Bachelor'S Degree, Jurisprudence

• Civil law of the Republic of Kazakhstan • Criminal procedural law of the Republic of Kazakhstan • Legal regulation of markets and trades.

Bachelor Of Business Administration (B.B.A.), Management

Activities and Societies: Volleyball TeamThe Bachelor of Business Administration program helps to understand the science of Business.

Secondary Specialized Education, Translation Of Scientific, Technical And Fine Literature, Translator