M-Squared Public Relations is a boutique firm with offices in Atlanta and Charlotte, NC. The firm specializes in the hotel, hotel management, travel, hospitality, food/beverage, real estate, luxury, retail and government industry.The firm boasts clients like Four Seasons Hotels & Resorts to Kimpton Hotels & Restaurants, Wolfgang Puck and other top brands across the country.Our work is innovative, creative and results oriented. Our messages are on-target and reach the audiences that matter, thanks to the long-term relationships we’ve established with members of local and national media. We work hard, we work smart and we have fun doing it.We maintain a select client base to ensure the highest level of personalized service and attention. When clients call, we answer. When clients e-mail, we respond immediately. Clients are never bounced around from rep-to-rep or prioritized, as is often the case with larger firms. We’ll feel like a part of your company, yet as an outside agency, we maintain objectivity and perspective.

In this role, Archer was responsible for positioning the hotel amongst media, marketing and partnership opportunities that attracted new and repeat guests to the hotel and its four-star restaurant. Instrumental in the launch of the hotel's new spa, several new additions to the culinary team and two guest room renovations, Archer generated PR opportunities and story angles to highlight the hotel. Overall, Archer surpassed the hotel's expectations for media coverage every year and within the first 18 mos., positioned the hotel as the benchmark amongst Atlanta's luxury offerings.

Educated health media and the general public about the latest preventions and treatment options available for the more than 100 forms of arthritis.

After a number of rewarding years spent in the non-profit arena, Marsha made the switch to corporate America when she joined The Home Depot as their Southeast Public Relations Manager. There, she led the internal, external and crisis communications for an entire division of more than 200 stores, and worked alongside the company’s real estate division during land acquisitions, contract negotiations and store openings. Additionally, she managed national media events such as the company's 1,000th store celebration at the New York Stock Exchange.

Archer began her career with Habitat for Humanity International as a public relations manager where she was responsible for the promotion of world-wide projects such as the Jimmy Carter Work Project and Women Build, the first-ever building project led by the first ladies of the United States in their respective capitol city.Marsha worked hard to encourage outside companies to partner with the non profit organization in a way that fulfilled each companies community involvement objectives. From Black Enterprise to The Home Depot and AFC Enterprises to ALCOA, Marsha was instrumental in fostering win-win partnerships that ultimately created home ownership opportunities for the less fortunate but highly motivated population.