Marsha Mackinnon Email & Phone Number

Caledon, Ontario, Canada

Palgrave Youth Sports (PYS) – Program Director Managed all aspects of PYS program; including vision/strategy, enrollment, sourcing, budget, financial analysis and procurement. • Led corporate sponsorships and grants to operate program, including sponsors such as 407 ETR and Palgrave Rotary.• Facilitated all discussions with the Town of Caledon through one-on-one meetings on how to better deliver the sport experience in the community, organized rental and insurance contracts, and marketed PYS through the Town of Caledon.• Recruit and mentor 40 volunteers to assist in running a baseball program of 100 youth.Scouts Canada - Scout Leader Caledon 2012-2017• Received the 2016 Certificate of Commendation from the Governor General (His Excellency, the Right Honourable David Johnston) in recognition of service and contributions made to Scouts Canada.• Coordinated, mentored, and trained volunteers. Responsible for doubling the fundraising revenue which led to an increase in the scope of activities offered and created an enticing “youth led” program. This enhanced program led to a doubling in enrollment numbers.Palgrave Public School 2013-ongoing• Co-ordinator of the Primary Running Club – Accountable to school executive for program execution, budget and spend. Organized program fitness fundamentals and communication, organized volunteers, students, and worked within school budget on procurement of supplies. • Home and School Secretary – Responsible for agendas, minutes and worked with executive and school employees on fund raising opportunities and the execution of school programs.

Mississauga, Ontario, Canada

National Account Manager; Zellers - Baby Care Categories (BCC)Accountable for the sales, spend, category management and promotion strategy for retail businesses in Canada.• Established Kimberly-Clark (KCC) category leadership specific to the Huggies Diapers, Huggies Baby Wipes, Pull-Up Training Pants and Good Nites brands through innovative thinking on secondary fixture opportunities, fact based planogram gains, effective analysis of promotional opportunities and strong collaborative skills with the KCC internal teams while maintaining a high level, positive relationship with the customer at several keys levels.• Achieved Net Sales objectives and delivered +5% versus budget which drove contribution results +4% versus budget achieved by successfully gaining distribution on margin rich packaging.• Grew Net Sales by +12% for the total BCC category by gaining 7 incremental SKU’s and 5 incremental facings on the planogram, proactively analyzed trade spend and conducted post activity analysis to understand effectiveness and ROI. Worked closely with the customer on gross sales and growth opportunities, increased promotional frequency. • Expanded 52 week Nielsen dollar share by creating a strong activity calendar and executing a KCC planogram where share of shelf met or exceeded Zellers and National Share of categories. • Utilized fact based approach to inspire customer to redesign planogram layout, increasing share of shelf for KCC in the diaper category and in the overnight category. • Gained strategic alignment between KCC and Zellers in hosting a KCC Joint Business Planning event through preparing and presenting to Senior Vice President, General Merchandising Manager, and Buyer. The outcome being the creation of a partnership as a “Mom Destination” expert and allowing KCC the use of HBC consumer data. • Led customer and KCC account team to actively pursue initiatives for reducing the number of sales related deductions freeing trade spend and time.

Mississauga, Ontario, Canada

National Account Manager; Shoppers Drug Mart (SDM)• Established KC category leadership specific to the Kotex, Kleenex, Poise, and Depend brand business.• Delivered Net Sales growth of +3% versus prior year, which drove contribution results+2% versus budget, +7% versus prior year.• Expanded 52 week dollar share (Nielsen) in 3 of 4 categories. • Delivered event and activity spending versus % of budget within 0.3%.• Created and sold in profitable promotion, merchandising, distribution and consumer marketing strategies with two SDM Head Office Category Managers to hit sales targets and contribute to category growth.• Negotiated and signed a Preferred Vendor Agreement (PVA) with SDM setting accelerated growth target levels.

British Columbia, Canada

• Led the Rocky Mountain Region sales team consisting of 13 sales representatives with responsibility for developing and achieving the team targets for sales, profitability, trade spend, promotional forecasting, new product launches, planogram negotiations, merchandising solutions. • Managed six key accounts including HY Louie (IGA Marketplace), Buy Low Foods, Chevron, Pharmasave National, Thrifty Foods and Hudson News.• Motivated sales team to over deliver sales targets by +9% vs. prior year resulting in recapturing market leadership in the key Gum subcategory.• Recognized as the winner of 2005 National Sales Contest “Globe and Spear” recipient for sales excellence.

Halifax, Nova Scotia, Canada

• Serviced +250 accounts consisting of wholesale and retail. Key achievements included strong double digit sales growth and distribution goals that met or exceeded company standards.