Marsha Connor, M.A., Cppm Email and Phone Number
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Marketing communications professional with 15 years of experience, including corporate communications plans, media, and public relations, website development, integrating Web 2.0 strategies into online digital marketing and B2B content marketing. Strategic planning with the ability to create, build and implement projects and plans.A corporate communication strategist with demonstrated experience in understanding how to produce and use high-quality content to inform, motivate and engage audiences. With expertise in online marketing, SEO, and social media, serves as a foundation for working with clients to find the most cost-effective combination of traditional and digital communication tactics to get the results they're looking for.Knowledge of Microsoft Office suite, CRM, and SharePoint Online software application; brand management, excellent written and verbal communication skills, e-commerce, sales, and digital content marketing skills, project management, media relations, proven relationship building, OpenText Vignette content management system, web and print content development including responsive design.
Minnesota Community Care
View- Website:
- mncare.org
- Employees:
- 62
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Engagement And Outreach ConsultantMinnesota Community Care Apr 2022 - PresentGreater Minneapolis-St. Paul AreaDeveloped, maintained and collaborated with digital advertising agencies on a social media strategy and social media schedule for posting COVID-19 vaccination schedules and health related content to serve Minnesota Community Care's patient population in Saint Paul, Minn. and Farmington, Minn. Reviewed Hootsuite dashboard for scheduled posts, comments, and engagement. Provided May month social media audit for social media performance across Facebook, Instagram, LinkedIn, and Twitter.Participated in COVID-19 vaccine digital advertising marketing campaign strategic planning launched May 31st. Researched Saint Paul, Minn. and Farmington, Minn. target audience for digital media recommendations for brand refresh and key messaging. Provide design guidance to employees related to brand guidelines and best practice for content development, and approval process for materials in need of design and/or content approval.Support marketing campaigns with content development that effectively communicates company capabilities.
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Digital Transformation ManagerVenture Solutions Aug 2021 - Jan 2022Greater Minneapolis-St. Paul AreaCollaborating with cross-functional teams to support business goals in digital transformation initiatives.Attended Quadient customer communications experience (CX) virtual webinars;(Nov.2021); (Nov.2021); attended XMPie training for marketers to plan and automate your communication workflow across print and digital channels with their campaign automation solution. (Nov.2021) -
Minnesota Stem Partnership Marketing DirectorMn Stem Partnership Feb 2020 - Aug 2021Greater Minneapolis-St. Paul AreaResponsible for the digital content strategy, marketing and communications initiatives for Minnesota STEM Partnership. Ensure a consistent brand message across a wide range of communications including print, email, and digital materials. The Minnesota STEM Partnership is a lifelong support and mentor partnership intended to guide students (and especially their families) through a multitude of options in STEM activities and professional development from Kindergarten to Career! Increasing diversity in STEM programs, positively influence post-secondary high school graduation & continuation rate and prepare students for STEM workforce pipeline fulfillment.
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Marketing + Business Development ConsultantCollective.Ly Digital Agency Sep 2018 - Feb 2020Greater Minneapolis-St. Paul AreaCollaborate with internal marketing, sales and technology teams for:-Interactive marketing communications strategies, branding, creative solutions- Manage the social media platforms, including creating and uploading content Providing customer feedback + reporting - Identified new opportunities for improving overall customer engagement process- Revising and updating existing marketing materials, brand strategy, web content development,
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Digital Content Management SpecialistHanley Wood Marketing Feb 2018 - Mar 2018Greater Minneapolis-St. Paul Area(Contract) • Create, test and publish digital content using Adobe Experience Manager (AEM) for client. • Collaborated with a cross functional team in content development, provided site layout and user experience recommendations.
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Digital Marketing CoordinatorRenewal By Andersen Mar 2017 - May 2017This role supporting the digital marketing team is multi-faceted, and includes providing internal and external website content assistance, serving as the point person for retailers on digital content needs, publishing content, managing retailer offers, pulling and posting customer engagement reports. Maintain the digital asset management (DAM) systems and support B2C customer relationship marketing. Systems knowledge: Google Analytics, Agile Project Management, Marketing AI, Microsoft Office SharePoint; web content management system. -
Digital Content Editor3M Oct 2016 - Nov 2016Maplewood, MnWorking in partnership with the Digital Workplace team to create web content development and redesign intranet site using Microsoft Office 365 in SharePoint Online platform for global channels. -
Corporate Communications Consultant-WebXcel Energy Aug 2004 - May 2015Greater Minneapolis-St. Paul Area• Provided consultation and client relationship management to several departments to support their communication plans by integrating online marketing strategy opportunities; developed web responsive design content for mobile devices designed to enhanced search engine optimization and to enhance navigation for web content. • Contributed to corporate brand recognition through internal employee presentations to increase company awareness and engagement among employees.• Contributed as a Technology Champion-beta testing new technology products and services. Trained employees on new software tools and services. Experience leveraging technology.• Planned and executed social media coverage for news and events. Developed and implemented marketing initiatives through social media channels. Collaborated with other departments to optimize content creation and promotional opportunities.•Participated in the diversity and inclusion initiatives for department unit in employee engagement with customers, and suppliers. Support internal corporate diversity goal. Planning, organizing, facilitating, and presenting quarterly diversity training to drive key strategic messages. -
Inbound Sales Development SpecialistWells Fargo Bank 2003 - 2004Identified, sold, and promoted consumer financial products and services across national territory with banking, mortgages, investments, insurance and partner referrals. -
E-Commerce Marketing Communication SpecialistImation 1998 - 2002Developed and implemented sales presentations, sales promotions, product demonstrations, established strategic client relationships resulting in increases revenue, and product awareness of data storage products. Coordinated and colloborated with several departments to develop intranet website for business customer base, design and build web content, web writing, and use web analytics.
Marsha Connor, M.A., Cppm Education Details
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Project Management -
Mass Communications Major, Minor In Marketing -
English Major, Minor In Journalism
Frequently Asked Questions about Marsha Connor, M.A., Cppm
What company does Marsha Connor, M.A., Cppm work for?
Marsha Connor, M.A., Cppm works for Minnesota Community Care
What is Marsha Connor, M.A., Cppm's role at the current company?
Marsha Connor, M.A., Cppm's current role is Digital Marketing, Strategic Communications, Fractional Professional, Technology.
What is Marsha Connor, M.A., Cppm's email address?
Marsha Connor, M.A., Cppm's email address is mc****@****are.org
What is Marsha Connor, M.A., Cppm's direct phone number?
Marsha Connor, M.A., Cppm's direct phone number is +165176*****
What schools did Marsha Connor, M.A., Cppm attend?
Marsha Connor, M.A., Cppm attended University Of St. Thomas, University Of Minnesota, Dillard University, University Of Minnesota.
Who are Marsha Connor, M.A., Cppm's colleagues?
Marsha Connor, M.A., Cppm's colleagues are Kat Donnelly, Jane Doe, Shamen Radcliffe, Edd, Ma, Lgsw, Ma, Linda Korolchuk, Jessica Pereira, Renee Leinbach, Mph, Lynn Janssen Rn Bsn Phn.
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