Marsha D'Souza Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

As a Marketing and Project Manager at Green Curve, I oversaw all internal marketing collateral, revamped the website, and managed social media accounts, including SEO and SEM strategy.I managed databases, coordinated with the CEO, and participated in relevant awards and exhibitions. In project management, I led client meetings and worked closely with the design and quantity survey teams. I managed proposals, tender submissions, and key accounts, maintaining schedules and progress reports for ongoing projects.My passion for driving business growth was evident in my work at Green Curve.

Dubai, United Arab Emirates

As a Marketing Manager at Wings, I developed and executed marketing strategies aligned with business unit priorities. I used consumer research and market trends to inform communication strategies, and identified new market entry and business opportunities through networking efforts.I created go-to-market plans and activity calendars for on-ground and digital activation, as well as managed campaign budgets and collaborated with graphic designers. I also oversaw client-escalated operational issues and sourced vendors for all event and activation requirements.

Dubai, United Arab Emirates

As a Branding and Marketing Executive at my first job in Dubai, I had the opportunity to work with a diverse set of clients and create impactful branding strategies that aligned with their values and vision. I took pride in understanding their requirements and worked closely with the design team to ensure that all deliverables were of the highest quality and met timelines.Participation in exhibitions and networking events helped me explore new opportunities and expand my knowledge of the industry. I also updated and managed all internal marketing communications such as the company website, social media handles, and corporate profiles.One of my key responsibilities was managing social media retainer accounts where I developed strategies, created content, and ensured that the accounts were managed effectively. I also responded to RFPs and attended meetings with prospects to present our company's offerings.I took an active role in managing internal events for the CEO and thoroughly enjoyed my time at the company, where my passion for branding and marketing grew stronger.

Bengaluru Area, India

Led digital transformation at Goodwill Enterprises, streamlining logistics with CRM systems and boosting online sales through a strategic, optimized e-commerce platform.

Bangalore

- Strategic tie-ups to drive in traffic to the website, Online and offline and call-to-action to drive engagement.- Plan and execute all Web, SEO/SEM, email, social media and display advertising campaigns.- Design, build and maintain our social media presence. Manage editorial calendars, including blog calendars and social media calendars.- Create, Manage and share content – Website, newsletters, email and SMS communications.- Work closely with the in-house design team to produce and deliver good quality design to our online platform.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies.- Plan, execute, and measure experiments and conversion tests.- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Collaborate and co-ordinate with various third party vendors – SEO and SEM experts, Social media experts, advertising agencies, PR agencies etc. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.- Collaborate with internal Managers for the overall Marketing plans and strategies.

Bengaluru Area, India

- Write up concise, value-based sales proposals. - Strategic tie-ups with partners across various categories, both face-to-face and over the phone – Domestic as well as International. • Fix up Business appointments for higher Management with top-level Managers of highly reputed companies, internationally.- Responsible for all after-sales activities by following up thoroughly via email and phone. Complete all documentation and administrative records, fully and accurately. - Maintain a strong track record of business-to-business sales, activity reports, and revenue forecasts.• Keep the business partner updated on the latest developments of their business account.• Manage team members placed across different cities and make sure sales targets are met.- Developing and maintaining a database of all contacts using a tool for future reference.- Coordinate with internal resources to launch partner sales planning efforts of the company.- Ensure that key relationships are running smoothly, identify potential issues before they happen and proactively manage them.

Bangalore

- Strategy development, execution of pan­India promotions, partnership & collaboration of strategically placed Alliances for sales promotions, and brand building across multiple sectors.- Minimizing single partner dependency for all product lines (e.g. Dining, beauty, lifestyle, and leisure)- Creation of new product lines, vendor acquisition, and retention programs- Monitor complete Post Sales interaction with the partner- Ensure that all partner requirements are met such as Creative, Production, and Delivery as well as ensuring one-time fulfillment.- Responsible for liaising with internal sales/fulfillment teams to ensure that all campaigns are delivered on time and as per client specifications- Responsible for future business generation from existing key accounts

Bachelor'S Degree, Human Resources Development

Sdm College, Human Resources Development

Activities and Societies: Participated in Various Inter- School Competitions- Essay Writings, elocution, Cultural Competitions Etc