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Harnessing my background in both agency and in-house roles, I've cultivated a nuanced understanding of Marketing dynamics. With a focus on strategic planning, my tenure has been marked by the successful alignment of brand culture(s) across multiple touchpoints, ensuring a cohesive narrative that resonates with the audience(s). I am currently in search of my next adventure.As Shirley Chisholm once said, "If they don't give you a seat at the table, bring a folding chair."
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Brand Director - MauiCraft 'Ohana Feb 2016 - Oct 2024Brand Director, Craft 'Ohana (2/2023-10/2024)Director of Marketing, Maui Brewing Co. (2/2016-2/2023)After years of working on the supplier side of marketing, I was thrilled to transition to the client side. My passion for craft beer only made it more exciting. Leading the marketing efforts to shape the branding of a craft brewery—from aesthetics to voice and technology—gave me the creative freedom to truly innovate. Drawing on my experience in both analytical marketing and creative agency work, I was able to contribute to the success of Maui Brewing Company/Craft 'Ohana for Maui Brewing beer and Island Soda, Maui Hard Seltzer, Maui Island Hard Tea, and Kupu Spirits. -
Marketing ManagerOrangeroc Feb 2013 - Feb 2016Honolulu, Hi, UsAs the liaison between the agency and clients, I managed omni-channel marketing strategies for local businesses, including several non-profit organizations. This role provided me with a deeper understanding of Hawaiian culture, language, and business practices, allowing me to tailor marketing efforts that resonated authentically with the community. -
Business Development ManagerJ&M Advertising Aug 2011 - Jun 2012Tampa, Fl, UsI was responsible for the day-to-day management of existing affiliates and new program initiatives, where I leveraged strong customer service and negotiation skills to drive success. My role involved developing and analyzing reports for both client and vendor accounts to ensure performance optimization. Additionally, I managed CRM documentation for both wholesale and retail clients, while also developing, documenting, and implementing streamlined department processes and procedures.J&M Advertising is a lead generating company that works with insurance, home and automotive verticals. -
Sr. Marketing Executive - Strategic Media Research Dept.The Nielsen Company Jan 1998 - May 2009New York, Ny, UsFor nearly twelve years, I applied both quantitative and qualitative measurement techniques to help out-of-home media networks compete for ad revenue against larger broadcast and cable networks. As technology evolved, I ensured that measurement strategies remained flexible and adaptable to effectively capture consumer engagement.In addition to managing client relationships and driving repeat and referral business, I wrote and reviewed cost proposals, agreements, presentations, and other key materials, including press releases. I played an integral role in achieving department revenue goals by negotiating agreements and maintaining high-quality standards. Additionally, I contributed to cross-functional teams as part of the Business Process Improvement committee, helping to advance corporate productivity, quality, and bottom-line objectives. -
Sr. Project Director - Automotive Research GroupMaritz Marketing Research Inc. Sep 1994 - Dec 1997I demonstrated a strong understanding of client business needs and effectively communicated marketing requirements to internal teams. By negotiating cost proposals and agreements, I built solid, long-term relationships with customers. Additionally, I led qualitative and quantitative research projects, overseeing all aspects from proposal request to final delivery, including monitoring schedules, deadlines, and data trends to ensure successful outcomes.
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Project Director - Consumer Product Goods Dept.Nfo Research Inc. Apr 1989 - Sep 1994Landing my first job out of college at National Family Opinion (NFO) was a dream come true. Starting in an operational department, where I programmed Computer Assisted Telephone Interviews (CATI), I gained invaluable insights into the logic behind technology and the processes involved in qualitative data collection. This experience laid a strong foundation for my career and proved pivotal when I was promoted to the client-facing, supplier-side role in Marketing, working with one of the largest CPG companies in the world.
Marsha Hansen Skills
Marsha Hansen Education Details
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Siena Heights UniversityBusiness Administration
Frequently Asked Questions about Marsha Hansen
What is Marsha Hansen's role at the current company?
Marsha Hansen's current role is Marketing Professional.
What is Marsha Hansen's email address?
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What is Marsha Hansen's direct phone number?
Marsha Hansen's direct phone number is +180821*****
What schools did Marsha Hansen attend?
Marsha Hansen attended Siena Heights University.
What are some of Marsha Hansen's interests?
Marsha Hansen has interest in Animal Welfare.
What skills is Marsha Hansen known for?
Marsha Hansen has skills like Marketing, Leadership, Strategy, Strategic Partnerships, Marketing Communications, Advertising, Management, Market Research, Public Relations, Project Management, Business Development, New Business Development.
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