Marsha Champagne Email and Phone Number

Develop and execute growth tactics across a variety of paid channelsPlan, launch, and optimize campaigns and experiments with a focus on customer growth and revenueDevelop paid media strategy - continually improve existing channels while experimenting and testing new onesDrive high-impact growth plans in order to learn quickly and drive ROIFacilitate the set up of new channels, audiences, campaigns, A/B testing, campaign optimization, and reportingUse a full-funnel approach to customer acquisition, leveraging a variety of channels to reach target audiencesDefine success metrics and track/report on core KPIsCoordinate with teams internally to align growth strategy in Content, PR, and Technology

Responsible for developing and executing the global brand strategy for the Really Good Stuff brand. Compile and analyze customer insights, market trends, and competitive landscape to identify business opportunities to further solidify the company’s leading position in the Education supplies market. Also responsible for fully-integrating the brand marketing plans across multiple channels.

Rebel Interactive Group is a full service digital marketing agency that commits to staying ahead of the curve of emerging technologies and online marketing. With a strong belief in the power of creativity, Rebel Interactive Group marshals the hallmarks of productivity -- imagination, curiosity, playfulness, heart, collaboration, respect and innovation -- and aligns them with our clients’ objectives.Rebel’s team has worked with among the world’s largest brands and companies to develop strategies and create innovative solutions. We are forward -- and sideward -- thinkers.Rebel clients have access to extensive experience in all facets of digital marketing and technology, including:Creative and Content Marketing ServicesCRM and Marketing AutomationEmail Marketing ServicesPublic RelationsSEO Services and PPC ManagementSocial Media MarketingStrategic Marketing ServicesUser Experience and Customer ServicesE-Business/E-CommerceVideo Services OfferingsWeb Design and Technical ServicesAR/VR production services

Direct and oversee the implementation of each dealership's digital marketing strategy for sales and service for 10 rooftops and 2 collision centers to increase profitability and market share. Work with vendors to further develop a marketing strategy and review each vendor's performance and results.Key Responsibilities: * Dealership Website Management* Budget Allocation and Planning at Location and Group Levels* SEM/SEO* Reputation Management* Video Strategy* Social Media* Community Relationships* Advertising and Vendor Relationships* Analyze Performance and Reporting* Provide Creative direction to team* Work closely with Traditional Advertising team to deliver consist messaging across all channels* Manage team consisting of graphic designers, digital strategists, and social media manager.

Developed effective marketing strategies for Horizon Marketing Group and its family of brands. Lead the charge in coordinating and implementing new product launches, targeted promotions, and developing new tools and tactics to assist the sales and strategy teams.Former head of Horizon’s PPC and Analytics teamGoogle AdWords Certified ProfessionalSome responsibilities included:Direct and develop company-wide strategies that include building an online presenceAssist in developing marketing strategies for the Horizon companies and coordinating implementation of sameUpdate and maintain company websitesDevelop and maintain mobile websites/applicationsProject manager for development and launch of new products and corresponding websites and mobile websites - manage production, user interface design, usability testing, content writing and editingWrite content for company e-mail newsletters, brochures and other marketing materialsResearch topics that could be leveraged to build business as well as marketing materialsOnline relationship management for multiple brands and products Write company press releases