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Marsha K. is listed as Expert in UX Design, Writing & Strategy. • Detail-oriented system thinker and hybrid generalist designer with a diverse background. based in San Francisco, California, United States. AeroLeads shows phone signal with area code 415 and a matched LinkedIn profile for Marsha K..
Marsha K. previously worked as UX Designer, UX Writer, UX Researcher at Confidential and UX Designer, UX Writer, UX Researcher at Confidential. Marsha K. holds Bachelor Of Arts - Ba from California State University, Los Angeles.
With over a decade of experience as a Sr. Product Design consultant, I’ve partnered with diverse clients, spanning from tiny startups to massive Fortune 50 giants. I have an uncanny ability to dive into a project at any phase in the development process seamlessly. I am able to understand the intricacies of business needs, stakeholder expectations, and user requirements alike, while translating these understandings into tangible goals for the entire team.I present comprehensive insights, plans, strategies and tactics to the team while adeptly handling any negotiations, surfacing potential challenges and navigating blockers. Acting as a liaison between implementation teams—including engineering, creative, product management, technical writers, analysts, legal, risk, and compliance— allows me to discover and combine the best creative and analytical ideas to achieve focused results.Samples in featured section below: https://www.linkedin.com/in/marshainteractive/details/featured/Portfolio of Design: https://www.behance.net/MarshaKnightWriting samples available
Listed skills include Development, Design, Business Development, Marketing Strategy, and 3 others.
A career timeline built from the work history available for this profile.
Start-up • Research, Design, Writing and Content Development for a software product in the shopper marketing space to enable small to medium CPG brands robust access to a combination of insights and data normally only available to very large CPGs brands or fortune 100 stores.
Nonprofit - App Microscope - https://appmicroscope.org• Research, Design and Writing contributions on a data privacy risk research SaaS tool for mobile app safety - intended to be used by guardians of minors and their caregivers, schools, teachers, advocates, journalists, researchers.• Partnered with a very small nonprofit team on a service to create awareness of digital privacy risks in mobile apps including what sensitive data is gathered by SDKs used, how it is shared and with whom it is shared.• Brought a layman understanding to the very complex topics of data privacy and data sharing by removing technical jargon and using a writing style and tone that was more widely comprehensible. • Worked with a dedicated, extremely smart and diverse team including numerous quantitative analysts and mathematicians.App Microscope is intended for app developers, school technology decision-makers, journalists, privacy advocates and regulatory enforcers. However, App Microscope can be used by everyone to better understand risky behaviors of mobile apps.
Austin, Texas, Us
UX design and UX writing on Oracles Energy and Water team formerly Opower utility products and services. I worked on a flagship white label B2C utility product getting tested with customers who used the service to start, stop and transfer service, and also manage billing and notification settings or preferences. I had to understand the back end B2B system ( I did not work on) and various different dependencies in order to solve for issues with design and writing while working closely with my UX teammates, product managers, developers and technical writers. Wrote text messages and alerts that needed to comply with legal. I supported a lead designer who’d been on the team 6 months longer than I had. Her and my manager worked to get my knowledge of the product and our design best practices to a place where I was working independently.
Waltham, Ma, Us
Content design, writing, ux wireframes and product strategy for an AWS conference mobile app. I did content audits ( visual, ux/information architecture and writing) of other conference apps and of the previous AWS app versions. My vision was for the product to be more of a concierge product serving up custom content. Since the app incorporated 2 different data sets (both sets available in almost real time) We were able to use that data along with machine learning / Artificial Intelligence to get creative with customized experience deliverables for before, during and after conference experiences. We incorporated different APIs and SDKs that included beacon technology, way-finding and ride sharing, which I needed to understand how they all worked.FOMO and special access to live content was used as a tool to create more buzz and excitement during the live event. Conference goers were able to input preferences and interests so we served up the most relevant content. During the conference the AI would help attendees make schedule changes on the fly or alert them to new or surprise special events, or if there was a vacant seat at an event they were wait listed on. Please note I was not tasked with visual design on this project but I was complimented on my wireframes on the layout of the content as visual hierarchy was something that I kept in mind since I’m a traditionally trained visual designer too.
Bellevue, Wa, Us
Placed by Wongdoody at their client T-Mobile to assist with design of number porting portions of the Metro by T-Mobile mobile experience supporting a T-Mobile Metro Sr User Experience Designer.I was teamed up with the lead UX designer on the team and focused on the numbers porting portion of the product. I received training on accessibility standards which touched on WCAG best practices, including screen readers. I was invited to well over a dozen User Zoom sessions with our 2 lead researchers and I got to ask them questions. I was invited to numerous meetings with qualitative researchers also. I came back to my team with insights and heuristic observations based on best practice knowledge while contributing UX design and UX writing solutions. 50+ UX designers were on-boarded at one time for a huge push to bring the T-Mobile in store services to a digital self service product. Our team used Trello to track the progress of all the pieces.
Seattle, Wa, Us
Placed by Wongdoody at their client T-Mobile to assist with design of number porting portions of the Metro by T-Mobile mobile experience supporting a T-Mobile Metro Sr User Experience Designer.I was teamed up with the lead UX designer on the team and focused on the numbers porting portion of the product. I received training on accessibility standards which touched on WCAG best practices, including screen readers. I was invited to well over a dozen User Zoom sessions with our 2 lead researchers and I got to ask them questions. I was invited to numerous meetings with qualitative researchers also. I came back to my team with insights and heuristic observations based on best practice knowledge while contributing UX design and UX writing solutions. 50+ UX designers were on-boarded at one time for a huge push to bring the T-Mobile in store services to a digital self service product. Our team used Trello to track the progress of all the pieces.
Oakland, California, Us
I contributed product writing and content strategy needs by filling in gaps in the customer / user journey across many different touch points including our B2B and B2C applications. Collaborated with the Product Owner and Sr. UX Design Lead to gain industry knowledge while doing extensive research in the PACE loan space. I wrote the welcome packets for our newly approved loan applicants keeping in mind we had a user base with around a 10th - 12th grade reading comprehension and a fair amount of non native English speakers. I needed to write so the localization team could translate easily too. I wrote the sales scripts for our sales team after extensively reviewing lengthy excel documents which catalogued the types and frequency of customer service complaints, while solving for these issues. I reorganized the sales script and welcome packet content for brevity, sequences that matched and ease of understanding. I wrote content to replace the writing in the SDK we were supplied by a vendor. I also wrote marketing copy. I contributed UX Design solutions to our product.
Gb
I was working at PwC as Design Manager, UX Designer in the Innovation Lab, partnered with the Head of Design to lead Product, UX and CX initiatives on a complex Human Capital Management enterprise SaaS product with robust data visualizations. The solution enabled teams deep learning via tracking of management needs and resource utilization.It integrating with other HR and ATS software. There was an employee facing side of the portal too which tracked employee skills, interests and integrated with a learning platform made by another team.I was given a huge research document which was annotated with different stakeholders notes, I read it over to get familiar with the space. I was given a very large design system (developed by other teams) to help inspire our product. The design system was based on material design and included a variety of data visualizations. I tried to memorize the pieces so I knew what I had to use. My manager and partner, the head of design, had started to document his ideas in a rough hand drawn wireframe format on a white board. I took photos of the white board drawings. My manager always let me record him talking about the product and his vision so I had created a large organized repository of photos, screen grabs and audio for my reference so I could look back on any part I needed. My job was to help fill in design, writing, content gaps and other missing pieces in the wireframes. The wireframes had an indication of a type of data visualization needed but it was still undetermined how the visualization would work exactly, I helped determine this. There were indications of a search functionality but it was too complex to use an out of the box part from the design system so we modified it significantly. The user could then get more granular if they needed.We explored variations on bar charts, bubble charts, spider graphs, searching and sorting functionality, etc. Our solutions incorporated machine learning / Artificial Intelligence.
Washington, Dc, Dc, Us
Financing high-potential domestic & international students at US campusesRedesign of the student loan application process to facilitate ease of loan application for international students who want to get funds to study or complete their education in the US or Canada. Process was a series of downloadable pdf files that the student needed to print, fill in and upload, we changed that to an online process.I worked with the product owner at Mpower Financing to overhaul a significant portion of the loan application and funding process while keeping or slightly modifying some legacy sections.I re-styled the form design, added in small data visualizations, made type styles consistent and matching, we wrote new content, edited old content and reorganized information for clarity and brevity.We worked very closely with the legal team who was advising us.We came up with multiple variations to solve content issues meeting legal and compliance needs and expectations prior to sharing with other stakeholders.Wording was particularly nuanced and needed to be clear, concise and easy to read for a nonnative speaker.Our solutions were shared with different internal and external stakeholders who provided additional feedback to take into consideration or signed off on our edits to finalize.I marked up my comps with notes, questions and more potential edits which I delivered to the product owner, he sent back his annotations on them which I iterated on.The development team was easy to work with and we tried to be mindful of their resources.The product integrated different API / SDK to verify identity, funds, bank accounts, employment offers, school enrollment and various documents.Created a special progress bar that showed items getting approved at different points in time to indicate more clearly what was provided and then if it was validated and authorized or not. More in depth information on any blocker was in a part of the application called Application Status.
San Francisco, Ca, Us
UX / UI Design & ResearchPlaced onsite at Globant’s client Quantcast to work on a mobile GDPR product while doing extensive research on global data protection trends and laws. My work supported the lead project manager while modifying an existing product.
San Francisco, Ca, Us
UX / UI Design & ResearchPlaced onsite at Globant’s client Quantcast to work on a mobile GDPR product while doing extensive research on global data protection trends and laws. My work supported the lead project manager while modifying an existing product.
San Francisco, Ca, Us
Wireframes, UX, UI of a bidding system dashboard for a procurement product that is automating negotiations for indirect procurement using machine learning / Artificial Intelligence and data visualizations. This dashboard allowed a user control over multiple bidding choices / scenarios while letting the AI guide in decision making with out causing bias in the users final choices. The sourcing teams were able to submit, track and compare multiple bidding strategies saving time and money while eliminating manual analysis with the Artificial Intelligence. Game mechanics were added in as a final touch that catered to the excitement of negotiation and winning a bid, a feature that a type A sales person would get energized from. UX writing solutions were provided in addition to directional copy which filled in gaps in the journey or flow that were not designed yet.
UX / UI / Visual Design, Product Design, Strategy, Research & Wireframes Developed a cutting edge entertainment iPhone app for pop stars that allows musicians to socialize with their fans and fans to socialize with each other.KNXN included integration with all major social media platforms, fan base management, proprietary social media feeds, music / DJ set listening, merchandise and ticket sales in addition to analytics.
Content Strategy, UX Strategy, Customer Experience Design & CopywritingWriting and strategy for an Alexa/Echo, mobile and in-store customer engagement system for their fashion conscious target market.
Tempe, Arizona, Us
UX / UI / Visual DesignDesign of software to control microprocessors in artificial knees for amputees.Clinicians fitting the prosthetics would adjust knee settings for clients particular mobility use situations.
Phoenix, Az, Us
UX / UI / Visual Design, UX Writing, WireframesMigration of global content for a global rebranding / brand launch using a new custom responsive CMS system.Redesigned the electronics components shopping system including browsing and shopping carts.My focus was on teams/content in China and Germany.
San Francisco, California, Us
U.S. Bank account Apple pay projects for U.S. Bank account. Visual design and copywriting for the introduction of Apple pay to the bank services offered.
New York, Ny, Us
PetSmart, LG, Mitsubishi, Toyota and Blue Cross and Blue Shield accountsLG project description: UX, UI, information architecture, copy writing and research - My task was to make browsing easier for all users by separating out business from consumer products. The product focus for this task was to clarify and allow easy browsing of the business products, allow business user the ability to find resources, pdf files for product use, installation and technical docs. I also made the home page more friendly and easy to browse, share stories on the home page to support the brand message, allow consumers to see on the home page the caliber of product they might get is something a business user might be interested in as well. I also created a brand new type of shopping cart that allows the user multiple ways to buy, refurbished product, new product, from multiple stores online or in real life, what the prices are and the ability to buy a product online and pick up at store. I wrote time out messages, error messages and helper text that added to the shoppers specific needs during the purchase phases.
Gatineau, Quebec, Ca
Microsoft Windows 8, FileMaker & Xirrus accountsFileMaker: Redesign of the FileMaker store to support licensing of software products. Visual design, UX design, UIdesign, research and copywriting. Traditional wire frames were skipped and designs of various fidelity came first.Incorporating copywriting, visual design and UX / UI at the same time. User testing was done in a rapid fashion with my partner onsite and I offering support modifying our documents in between users. Complex bundling of products andservices for a global market created various UX, UI, design and marketing challenges to solve. Done with a UX Strategy Partner. I also pitched in on project management.Xirrus:Xirrus XMS software is used to manage and operate Wi-Fi networks / systems of wireless routers. Visual design, UX design, UI design, presentation deck preparation and research. Worked on a team with a lead UX / informationarchitect, production designer in Armenia and multiple engineers in different time zones.Microsoft Tablet product templates for a restaurant and radio station.
London, England, Gb
PayPal account UX Design, UI Design, Visual Design, UX Writing & Marketing CopywritingCreative / UX design consultant for PayPal account. Placed onsite at PayPal primarily tasked with helping out a large engineering team with a micro-credit product that upon check out enabled the customer to defer a portion of their purchase over a predetermined period of time. Wrote marketing copy and personas. Reached out to legal and risk when I had concerns over product direction.
San Jose, Ca, Us
UX Design, UI Design, Visual Design, UX Writing & Marketing CopywritingCreative / UX design consultant for PayPal account. Placed onsite at PayPal primarily tasked with helping out a large engineering team with a micro loan/credit product that upon check out enabled the customer to defer a portion of their purchase over a predetermined period of time. Wrote marketing copy and personas. Reached out to legal and risk when I had concerns over product direction.
Santa Clara, California, Us
Tibbr: Enterprise Social Media product tour (spec) - Strategy, UX Design, UI Design & Visual DesignA quick exercise to show competency in the space to a team I interviewed with. Self tour created for educational purposes of their software product including instructional video. Entry questions and form design for use in targeting specific client needs and tailoring experience to best suit the client. Continuing the targeting experience with marketing placement on sites specific to the user interest allowing click through to specific product experience or specific information, white paper, etc.
Visual design, UX design, UI design, copywriting, logo design for a personal loan product. There were over 40iterations of landing page design directions. My main process here was to take in to account all of the stakeholders concerns (investors, product dev, CEO, CTO, engineering, etc) and address as many as I could in one comp then work backward in to versions that were better inline with my best practice recommendations for UX, UI, copy, product. All stake holders gave great points for their views and did persuade and educate me about what their visions were and why they felt strongly about them. Loan application process UX / UI design in collaboration with the engineering team.
San Francisco, California, Us
Kaiser accountUX design and UX writing for Kaiser mobile web product. Medium fidelity wireframes were produced to give the client options for new navigation and content organization.
Los Altos, Ca, Us
UX / UI / Visual Design, UX Writing, content strategy, logo design, tag line, game design.Design contributions for an urban mobility solutions software that improves urban living by sourcing / using public trip data.Designed a travel themed commute game with game mechanics, gamification and AI toincentivize commuters decisions while they earned discounts on future travel.Created marketing and branding material for products the company offered.Urban Engines sold to Google in 2016.
New York, Ny, Us
UX Design, UI Design, Visual Design, Copywriting & StrategyTrue&Co is a good example of how I work really high level, bringing in marketing concepts in to the customer / user experience. The project was to integrate a newe-commerce feature (addition of more products) to their single focus of bras. There was also a Valentines Day product push which was bringing attention to the new items. I mostly worked with an engineer and the CEO on this work, but brought in other team members also. Research came in to play, seeing what other companies were doing in the fashion e-commerce space. These UX wireframe assets were handed off to a highly skilled design team in New York.
San Francisco, Ca, Us
American Express, Serve & Schwab accountsAmerican Express - Serve: UX / UI / Visual Design, Art Direction, Customer Experience Design, Copywriting, Research, Data Visualization & StrategyLeading brainstorming sessions with a UX design strategy partner, we developed new business, user experience, customer experience, product concepts andmarketing concepts for American Express’s digital wallet product called Serve.Our solutions included multiple mobile and desktop product designs whileutilizing various channels of communication for our marketing efforts.
San Francisco, California, Us
Capital One accountCapital One Venture VisaVisual design, art direction and copywriting of story board.Story line written with my team at Clock Four.I wrote the tag line for the Venture Visa card "Click, Click, Done" still in use today.See final videoFinal video design done by motion graphics designer.https://www.youtube.com/watch?v=tQroztk0LbM&feature=youtu.be
Intel and Azure Capital account
Linden Lab / Second Life accountLinden Lab Second Life - Visual Design, Copywriting, Research & Creative DirectionExtensive research including in world location, model and photographer scouting. Email campaign was the final product. Copywriting and concept done in collaboration with creative director partner. Samples in portfolio show photographers, models and locations we recommended to the client. The e-mail mockups were later updated with final assets fromchosen photographers / artists.
San Francisco, California, Us
Current Software - UX Design, UI Design, UX Writing, Visual Design, Copywriting & ResearchCurrent is Aravo’s global supplier network service. My work was done with the product owner and engineers. I was given a spread sheet with the product features that were in a working demo, this spread sheet also has additional features not in the demo. With guidance from stakeholders and independent research I had to help decide what should stay or goor might need to be added in based on the variety of clients that might use the product, technical limitations of theseclients and technical limitations of our engineering team. I created a new user and returning user experience in closecollaboration with the engineering team. I designed a logo and wrote a tagline for the product too.
Fujifilm client work
New York, Ny, Us
Intel - Strategy, Research, UX Design, UI Design, Copywriting & Customer Experience Design Pitch work that brought in marketing and social media pieces to UX design of knowledge sharing tools including aniPhone app. Sketches I did show variations on knowledge sharing tools drawn up quickly based on UX leads input and team needs. Our team consisted of various creative members, copy, design, UX to name a few. We had to work with global teams to get the pitch done, but the work my team did actually won the account for the SF office.
Charlotte, Nc, Us
As a contractor on Bank of America’s User Centered Design & Research team for 3 years I worked directly with internal clients, analysts and creatives in a variety of departments across America. My teammates included members from Deposits, Credit Cards, Mobile Banking, Consumer Real Estate, HELOC, Small BusinessBanking, Investment Services and more. I used problem-solving methodologies to assess client goals, review available data, project and product history. I also handled competitive market assessments, research and gathered inspiration from current trends.At Bank of America I frequently used my knowledge of best practices to develop strategies and designinnovative creative solutions. I provided copy support, participated in headline brainstorming and providing supplemental copy. I created storyboards, wire frames, final page layouts, task flow, development ofinteractive modules and UI recommendations. In addition, I had the responsibility to present our work toupper management in PowerPoint format—often under tight deadlines.My most notable piece of work was for a savings product Keep the Change, it was interactive, displayed on the home page and top performing. This execution was tested and out-performed the agency of recordscreative work (Organic) delivering double the CTR. I also designed, strategized and implemented a topperforming Online Banking splash page for Bank of America setting a quarterly record for conversion.
Foster Farms account
London, England, Gb
Multiple contract engagements. HP, Perfect Match, Vonage + other accounts
London, Gb
NBC Universal account when company was Tribal DDB
San Francisco, California, Us
Freescale ZigBee & WebEx accounts
Westlake, Texas, Us
Internal marketing team member. Projects included, global interactive style guide, landing pages, e-mail marketing pieces, copywriting, minimal print work.
New York, Ny, Us
Art direction, design and interactive programming for large online advertisingcampaigns. Responsible for concept and development of banners, micro-sites, andintegrated marketing solutions. Primarily worked on Microsoft and AMD accounts in addition to Honeywell and Seimens.
Cincinnati, Ohio, Us
Lead designer for us.playstation.com account. Responsible for direction of designers and multimedia artists, design and flash work, site QA, client relations,management of meta sites, maintenance and warranty of Playstation.com. Additional work done for Washington Mutual, Visa and Harry Potter and The Sorcerers Stone movie.
Us
Art direction/design of web sites for the movie, music and entertainment industries.Accounts worked on include: Polygram Films, Fox, Columbia TriStar, E-Online,MGM Studios, Paramount Pictures, Warner Bros., Maverick Records, ImmortalRecords, Island Def Jam, Sony Music, Mattel, RealNetworks & America Online.
Quick answers generated from the profile data available on this page.
Marsha K. is listed as Expert in UX Design, Writing & Strategy. • Detail-oriented system thinker and hybrid generalist designer with a diverse background..
AeroLeads has found 1 phone signal(s) with area code 415 for Marsha K..
Marsha K. is based in San Francisco, California, United States.
Marsha K. has worked for Confidential, Oracle, Mobiquity Inc., T-Mobile, and Wongdoody.
You can use AeroLeads to view verified contact signals for Marsha K., including work email, phone, and LinkedIn data when available.
Marsha K. holds Bachelor Of Arts - Ba from California State University, Los Angeles.
Marsha K. is listed with skills including Development, Design, Business Development, Marketing Strategy, Solutions, Strategy, and User Experience.
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