Owner
CurrentLuxurious Productions offers unique and effective experiential education and training solutions. We work with a brand’s specific marketing objectives to develop and execute specialized curriculum incorporating event planning, curriculum development, collateral development and digital marketing and training.What we do:• GORE-TEX Brand Experience More Tour (formerly Tr.O.M.P.) events. EMT is an experience based education platform that we developed beginning in 2006 and have grown to be a major part of GORE’s retail marketing strategy. We work with large seasonal budgets to create an efficient event tour- whether it be physical or virtual. For physical events, we have to anticipate every aspect of an activation as it travels around the country: Where will they be, what will they cost, what will the experience be, how will people know about it, what assets do we need, what can go wrong, how do we make changes based on what we learn and what experience did the attendees actually have? These events have to be tied back into the strategic objectives and the reporting must reflect how we achieved each objective (or didn’t). • MICROSOFT internal training curriculum consulting. Worked with an internal Microsoft team to develop a Rite of Passage curriculum to train all of the managers within the Microsoft cosmos.• GORE-TEX Brand relaunch at Outdoor Retailer Winter Market. Worked with the GORE-TEX Brand trade show team to develop and run logistics and curriculum design for the GORE-TEX Infinium Brand extension launch.• Helly Hansen TRUST tour. 2019- present. Working with on-mountain ski area resort employees to train and create affinity for the Helly Hansen brand. The TRUST tour is both a virtual and in-person event series working with 8-15 resorts annually.