Marshall Cohen

Marshall Cohen Email and Phone Number

iTunes TV Partnerships & Strategy at Apple @ Apple
cupertino, california, united states
Marshall Cohen's Location
Los Angeles, California, United States, United States
Marshall Cohen's Contact Details
About Marshall Cohen

Accomplished entertainment and digital media professional with extensive experience creating TV/film product & distribution strategy for EST & SVOD platforms. Skilled in managing a high-performing team with direct P&L responsibility. Deep knowledge of content production & distribution business models, with a strong record of developing big picture strategies and translating them into tightly executed marketing plans & revenue drivers. Specialties: Digital Media Product Development, Business Development, Marketing, Content Distribution, Business & Product Strategy, Bonus Content Creation, Strategic & Financial Planning

Marshall Cohen's Current Company Details
Apple

Apple

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iTunes TV Partnerships & Strategy at Apple
cupertino, california, united states
Website:
apple.com
Employees:
218112
Marshall Cohen Work Experience Details
  • Apple
    Itunes Tv Partnerships & Strategy
    Apple May 2014 - Present
    Greater Los Angeles Area
  • Nickelodeon
    Director, Home Media Products & Distribution
    Nickelodeon Oct 2009 - Apr 2014
    Greater New York City Area
    • Manage Nickelodeon/Kids & Family digital video distribution businesses, which includes Download to Own (DTO), SVOD and podcast. • Develop and maintain relationships with our multiple distribution partners• Work closely with such partners as iTunes, Xbox Video/ Zune, Amazon Instant Video, Hulu, Amazon Prime, Target Ticket, Netflix, Vudu, Samsung Media Hub, Vdio, Nook Video, Nabi, VTech and LeapFrog• Create new product offerings to help expand our library of content. Including DTV… Show more • Manage Nickelodeon/Kids & Family digital video distribution businesses, which includes Download to Own (DTO), SVOD and podcast. • Develop and maintain relationships with our multiple distribution partners• Work closely with such partners as iTunes, Xbox Video/ Zune, Amazon Instant Video, Hulu, Amazon Prime, Target Ticket, Netflix, Vudu, Samsung Media Hub, Vdio, Nook Video, Nabi, VTech and LeapFrog• Create new product offerings to help expand our library of content. Including DTV titles and TV movie releases in additional to our traditional episodic content.• Oversee the sales planning and marketing of DVD releases, including helping to bring to market our first Blu-ray and Ultraviolet releases • Manage the Manufacturing on Demand (MOD) business • Developed and executed unique exclusive video content for our partners to help gain marketing support on their platforms for our top priority series• Produced industry leading extra content/ bonus features to help market and promote our series while also helping to spur season purchases at a higher price point. • Implemented cost savings across our physical video business to help increase our OI allowing us to increase our release slate• Spearheaded idea to develop an enhanced book that is only available via the iBooks store for the iPad. • Coordinate marketing campaigns with our DTO partners to promote our shows on their platforms• Work with different LOBs to help promote their offerings and vice verse through our product offerings• Strategized our pre-air and sampling for the digital video landscape• Facilitate the distribution of our content to all partners• Generate detailed sales reports while also providing analysis of the results. • Schedule content releases across DTO, SVOD, mobile and online syndication partners • Previously oversaw our mobile and online syndication business working closely with MSN, AOL, Bing and AT&T and more. Show less
  • Nickelodeon
    Director Of Digital Video Products & Distribution
    Nickelodeon Mar 2012 - Jun 2013
    Greater New York City Area
    Created cross-promotional opportunities for content across TV content, podcasts, iTunes Extras, avatars and themes, podcasts, and iBooks with internal and external stakeholders
  • Nickelodeon
    Manager Of Digital Video Distribution
    Nickelodeon Oct 2009 - Mar 2012
    Greater New York City Area
    Manage Nickelodeon/Kids & Family digital video distribution businesses, which includes Download to Own (DTO), SVOD and podcast.Oversaw our mobile and online syndication business working closely with MSN, AOL, Bing and AT&T and more.Coordinate marketing campaigns with our DTO partners to promote our shows on their platformsLaunched Nickelodeon content on many new partners as one of their initial TV partners including Vudu, Amazon and Sony PlayStation.
  • Comedy Central
    Coordinator Strategy And Business Development
    Comedy Central Jan 2008 - Oct 2009
    * Helped manage day to day operations for the download to own (DTO) business*Spearheaded initiatives to increase the marketing our brands received from our different DTO partners
  • Spike Tv
    Coordinator Strategy And Business Development
    Spike Tv Jan 2008 - Oct 2009
    * Helped manage day to day operations for the download to own (DTO) business*Spearheaded initiatives to increase the marketing our brands received from our different DTO partners
  • International Creative Management
    Trainee
    International Creative Management Jul 2005 - Jun 2007
    • Read material offered to clients and provided input to both the client and agent • Responsible for drafting internal booking memos and tracking client’s money• Maintained calendars for both the agent and clients• Created tracking logs used to increase the efficiency of materials submitted for clients• Generated casting reports and lists for both internal and external use• Helped agent sell clients by compiling data for spreadsheets on TV ratings and Box Office numbers
  • Universal Studios
    Intern
    Universal Studios Jan 2005 - May 2005
    Drafted list of writers and directors for executives review Assisted production department staffResearched on Studio System to compile resumes of filmmakers for studio executives’ review
  • Sony Pictures Entertainment
    Intern
    Sony Pictures Entertainment Sep 2002 - May 2003
    Intern in Marketing and Publicity Department for Screen Gems, working on projects for releases that included Big Fish, Underworld and Adaptation.

Marshall Cohen Skills

Digital Media Television Content Strategy Entertainment New Media Video Film Digital Strategy Social Media Marketing Marketing Mobile Marketing Strategy Creative Direction Digital Marketing Marketing Strategy Online Marketing Product Development Strategic Partnerships Broadcast Digital Video Content Management Web Video Post Production Promotions Streaming Media Media Distribution Digital Distribution Competitive Analysis Integrated Marketing Publicity Content Development Mobile Devices Film Production Vod Online Video Pricing Strategy Asset Pricing Market Analysis Schedule Planning Production Management Podcasting Integration Cross Selling Video Production Producing Brand Management Mobile Applications

Marshall Cohen Education Details

Frequently Asked Questions about Marshall Cohen

What company does Marshall Cohen work for?

Marshall Cohen works for Apple

What is Marshall Cohen's role at the current company?

Marshall Cohen's current role is iTunes TV Partnerships & Strategy at Apple.

What is Marshall Cohen's email address?

Marshall Cohen's email address is ma****@****ail.com

What is Marshall Cohen's direct phone number?

Marshall Cohen's direct phone number is +140897*****

What schools did Marshall Cohen attend?

Marshall Cohen attended University Of Southern California.

What skills is Marshall Cohen known for?

Marshall Cohen has skills like Digital Media, Television, Content Strategy, Entertainment, New Media, Video, Film, Digital Strategy, Social Media Marketing, Marketing, Mobile Marketing, Strategy.

Who are Marshall Cohen's colleagues?

Marshall Cohen's colleagues are Joe Hillup, Amit Singh, Shy Johnson, اسامه الشريف, Jair De Leon, Tomás Collins, Ria Andriani.

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  • Marshall Cohen

    Lead Designer/Design Director At Mars Design
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  • Marshall Cohen

    Managing Attorney At Antonini And Cohen Immigration Law Group
    Atlanta, Ga
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