Marshall Riddle Email & Phone Number

Modesto, Ca, Us

Responsible for driving and optimizing demand generation strategies across new and existing markets. Focused on understanding and targeting the unique needs of the business and customer journeys, using a mix of data-driven insights and innovative marketing strategies and technologies to ensure a consistent and robust pipeline of qualified leads and cross-selling opportunities. Enable business leaders and sales teams with marketing analytics and active nurturing automation. Owns Customer Relationship Management (CRM) lead management and CRM marketing collaboration efforts. Serve as a subject matter expert and the primary liaison between sales, sales ops, IT, business leaders, and CRM vendors.• Responsible for the development and execution of demand generation strategies for business-to-business markets, ensuring alignment with company objectives and sales targets.• Leverage marketing automation tools, Customer Relationship Management (CRM) systems, and other marketing digital tech solutions to streamline and optimize demand generation efforts.• Understands business problems, opportunities and functional requirements.• Regularly communicate with internal stakeholders to provide updates, gather feedback, and ensure alignment across departments.• Responsible for afull customer journey, marketing demand generation, account engagement workflow and campaign set up, as well as monitoring and analyzing campaign metrics and ROI.• Conceptualizes and articulates future state Marketing Automation models and roadmaps.• Develops audience segments, lists and reporting mechanisms to drive engagement through the customer journey.• Create and implement effective email marketing strategies, including content creation, segmentation targeting and template optimization.

Modesto, California, United States

-Responsible for Pardot Automation workflow and campaign set up, monitoring and analyzing critical campaign metrics and ROI.-Oversee lead management and routing process in Salesforce including relevant trainings of sales teams.-Creation of dashboards giving real-time view of leads and marketing sourced opportunities and sharing of takeaways and improvements based on the data.-Develop audience segments, lists, and reporting mechanisms to drive engagement through the customer journey.-Create and implement effective email marketing strategies, including content creation, segmentation targeting, and template optimization.-Expand and optimize email nurture programs through testing and personalization, working closely with marketing team to maintain the customer's overall digital experience, from websites to Pardot campaigns.-Develop lead generation email database and manage overall database health, migration, rules, and links tracking.-Maintain email best practices, including browser/client compatibility, effectiveness of subject lines, use of images, delivery timing, engagement filtering, and development of promotions best suited for the email channel.-Identify, test and implement new strategies to improve click-through, open, and conversion rates through A/B testing and other proven measurement processes.-Provide and recommend the relevant information and data tools to Marketing team and other stakeholders, to support analysis of marketing revenue campaigns.

San Francisco Bay Area

Developing a payment gateway and registration system for a subscription-based health video website. • Drupal: Implementing Drupal modules to create the registration platform.• Ecommerce: Working with management team on subscription model and payment terms.• Documentation: Creating specific documentation on development.

Irving, Tx

As the manager of digital marketing I was accountable for managing Apexus' digital footprint. I served as the web administrator for company websites, keeping them up to date as well as fulfilling all requests to update content from internal team members. I was also responsible for overseeing external communications through our marketing automation platform. Beyond digital programs I also developed marketing content using the Adobe Creative Cloud, and assisted with other projects as needed.• Website Administration: Administration of two public facing websites, using the Ingeniux content management system, as well as the company intranet, managed through Sharepoint.• Marketing Automation and Email: Management of marketing automation platform (Marketo) used for external emails, landing pages, forms and digital campaigns.• Marketing Collateral Development: Development of digital and print marketing materials.• Social Media: Manage social media channels.• Digital Metrics: Creation of reports on use of digital assets.• Mobile App Administration: Content administration of mobile app. Use of content management system to update the app.

I was a part of MCOL’s administrative team and was responsible for online and print content creation, spearheaded MCOL’s social media initiatives and research, managed research staff in preparation of company research and analysis on a wide variety of healthcare business issues, served as editor for several MCOL e-publications, and managed all aspects of the webinar program. I was also heavily involved in MCOL’s digital and traditional marketing campaigns.• Content Development: Learning kits, survey reports, blogs, websites, fact sheets, social content, white paper, e-newsletters, infographics and videos• Research, Analysis and Report Preparation: Compilation of original research, reports on web traffic and email analytics and financial and management reports.• Webinar and Conference Management: Speaker orientations on webinar platform, event moderation and Q&A, follow up feedback management, featured webinar speaker and faculty coordinator-National Predictive Modeling Summit 2011-2013.• Marketing: Copy writing, layout design, graphic design, strategic planning, social media management, email marketing, direct mail, and analysis of metrics.• Website Development: Design, intermediate HTML editing and usability testing.

• Responsible for formulating recommendations regarding the orderly development of the community as it relates to zoning and land use, reviewed and recommended amendments to the Modesto General Plan.• Participated in public hearings, researched proposed plans, communicated with the public and interacted closely with city staff.

• Data Collection: Analyzed all data collected by organization to target most productive days of weeks, hours and precincts.• Operations and Logistics: Budgeting, transportation and administrative functions • Hiring, Management and Scheduling of Staff• Door to Door Registration of Voters: Close interaction with the public in a capacity similar to sales.