Marshall Scott Email & Phone Number

Lakewood, Oh, Us

Cleveland, Ohio, Us

Member of the Board of Directors for this Cleveland Nonprofit and on the Governance Committee and formerly a Fundraising and Marketing Committee member.-Provide leadership and guidance for nonprofit to maintain operations and offer services to the community-Collaborate to build awareness and generate funds on Fundraising and Marketing Committee

Minnetonka, Minnesota, Us

Currently managing a small team that is administers and supports Marketing Operations for the entire Transportation sector at Trimble. Our focus includes a variety of areas categorized into Campaign Operations, Marketing Technology, Data Management and Digital Transformation.This includes coordinating with other sector leaders and global MOPs to align to goals and leading the team toward operational best practices. Various cross-functional responsibilities include sales enablement/alignment, product and content management/syndication, data normalization/validation, and customer journey alignment.Oversee the day-to-day management of our marketing tech stack and database, Marketo/Hubspot/Pardot execution and strategy, and deliver marketing performance reporting and analysis. Identify, implement, and manage new marketing technologies to improve our marketing performance while managing our existing marketing technology stack.Lead our marketing analytics function- measure existing KPIs, pull out actionable insights, and build/maintain marketing dashboards/reports that illustrate progress against goals.Manage database hygiene and optimization; develop/execute strategy for monitoring and improving gaps in data health and marketing automation performance ensuring an airtight lead process from inquiry to closed business and beyond.Implement and optimize lead/account scoring and routing (behavioral, firmographic) and lead/account routing methodologies to ensure highest quality leads are passed and prioritized appropriately for qualification.Provide thought leadership and strategic insight to the team, the organization, and relevant external audiences on industry trends and the business’s marketing.

Minnetonka, Minnesota, Us

Manage and administer Marketing Operations in Marketo for the Mobility and Enterprise divisions in the Transportation sector at Trimble.- Lead marketing analytics from all operational channels and provide insights and optimizations- Manage database and direct flow of lead through marketing and sales funnels- Implement and manage Martech stack and manage vendor relationships- Develop lead flows and streams for lead and prospect development- Collaborate and align with sales teams to optimize lead conversion- Manage all operational program builds and campaign structures with extensive documentation and oversight- Develop processes to conform to internal and external regulatory compliance

Minnetonka, Minnesota, Us

-Administer marketing technology stack including data flow, permissions, integrations and troubleshooting across systems-Manage Marketo instance and implement CRM integration, tool integration (WebEx, Digesto, etc), and serve as primary Admin-Strategic owner of lead routing, lead qualification, lead scoring, record duplication, and data integrity-Evaluate new marketing technologies, and manage relationships with agency partners and vendors-Document process and solutions to ensure data consistency, transparency, and integrity -Provide channel expertise throughout the creative process, content messaging, segmentation, and communication frequency-Analyze and report on the performance of campaigns and modify the structure to optimize results and maximize lead flow-Execute strategies for ongoing database growth, maintenance, and qualityMarketo Certified Expert working on contract to implement Marketo Instance for Trimble Transportation. -Marketo initial setup and configuration-Email template and landing page development-Workflow architecture and logic-Reporting including Revenue Cycle Modeler and integration with SFDCI am currently working as a Marketing Automation Manager at Trimble Transportation, administering the Marketo instance, handling all of the Marketing Operations in the platform as well as all Marketing Communications and Database management. Basically I am 100% in charge of Marketo as it's only user and administrator. I have lead the technical implementation of a new Marketo instance merged from 1 Pardot and 2 Hubspot instances from three separate companies into one with process development, database combination, and efficiency/redundancy elimination; and the subsequent integration with a new Salesforce instance. This Marketo instance acts as a hub for several other marketing channels and consolidates information, contacts, and behavior into a centralized system for tracking and analytics.

Cuyahoga Falls, Oh, Us

Worked as an intern for 1.5 years, then took on a part-time role as Freelance Digital Consultant. -Utilize attention to detail to craft copy and content for inbound marketing with ads, posts, social media, and email-Evaluate collaborators and competitors to identify trending marketing strategies and develop weekly comprehensive reports-Manage social media accounts and analyze results to boost lead generation efforts and customer communication-Creation of micro websites and regular website updates, utilizing design and HTML skills and attention to detailIn order to continually expand my knowledge in marketing outside of a single channel, I seek consulting opportunities in other areas. What began as a marketing research and content management internship at InfoGrow has evolved into a freelance organic social media manager position. The role expands my knowledge of CRM, particularly Microsoft Dynamics, and keeps me knowledgeable about trends in social media and the various tools available in the channel.

Cleveland, Ohio, Us

Digital Marketing Agency based in the Cleveland Area with clients around the world-Marketing Automation Team Leader (focus on SharpSpring (certified), with ability to manage Marketo (certified), Pardot (certified), HubSpot, Maropost, and others)-Implement Sharpspring Marketing Automation platform technical development and onboarding-Develop lead generation and nurturing solutions and strategy management for B2B and B2C clients-Assist in web development, social media management, and overall digital marketing strategy efforts-Manage client relationships and develop collaborative process with custom analytics and strategic planning-Cultivate effective content strategy and execute with copy creation, graphical elements, and creative asset management-Utilize digital marketing tools to provide effective marketing communications including Zapier, Photoshop, Dreamweaver I am also the Marketing Automation Team Lead at VIB Agency, where our focus is currently on Sharpspring in the world of Marketing Automation. We serve as a general marketing agency, with a concentration in Digital Marketing. My team collaborates closely with the other channel operators to provide a full funnel solution for small, medium, and large businesses. Other areas of expertise include Google Ads; SEO; Organic Social Media; Paid Advertising; Content development; Graphic Design; Website creation, management, and development; Email Marketing; Database management; Artificial Intelligence; Drone Photography and Video; as well as extended team members in other concentrations.

Cleveland, Ohio, Us

Working on a team at Fathom Digital Marketing Agency. My focus is on Nurture Marketing as an Email and Marketing Automation Technical Specialist. -Collaborate with a team of specialists and strategists to manage nurture marketing campaigns for 12 clients-Strategize to deliver a comprehensive marketing plan as client facing Marketing Automation lead on 3 B2B accounts-Executing daily excellence in email development, testing, and technical setup of marketing automation implementations -Developing playbooks, advanced reporting, and marketing strategies, including lead scoring, to execute business goals-Acquire expertise 6 Email / Marketing Automation systems including Marketo, Pardot, Maropost, HubSpot. -Perform detailed and comprehensive marketing audits including database health, deliverability, and regulatory components

Marketing Internship, with focus on both digital and traditional channels-Prepared integrated email, direct mail and social media campaigns to acquire new business and cross-sell to existing customers-Administered creation of secondary brand and managed new relationships, ultimately leading in new business and leads-Facilitated redesign of dynamic website, blog, and online catalog from previous version from 2003-Developed marketing collateral and disseminate to sales reps, distributors, and customers to enhance brand awareness

Kent, Ohio, Us

Manage 150 student employees and crew leaders (up to 15 per shift)Handle customer relations issuesSupervise POS interactions and Micros systemMonitor employees hours and schedulingProcess end of day accounts and financial reportsMaintain cash systems and finalize transaction reports

Westlake, Ohio, Us

Over 100 customer sales calls daily with payments. Customer complaints and praises via phone, email, social media. Corresponding within department, cross functionally, and with on site sales locations. Contacting affiliated companies to fulfill customer needs

Orlando, Florida, Us

Managed over 100 wholesale accounts with retail stores and restaurants throughout Northeast OhioIncreased sales by in Western section by over 200%Utilized special events and tastings to attract new business

Established operating procedures for new bar including cocktail recipes, drink menus, specialsResearched and developed vendors and managed relationshipsCreated themed events intended to build customer baseEnhanced knowledge by attending wine, liquor, beer and food seminars/tastingsHosted conferences and weddings accommodating up to 500 guestsHired and managed up to 20 front end staff – waiters, bartenders, hosts to ensure outstanding customer relationshipsProcessed accounts receivables/payables in a timely and accurate mannerMaintained appropriate levels of stock

Bachelor Of Business Administration (Bba), Managerial Marketing W/ Computer Info Systems Minor

Associate Of Arts (A.A.), Marketing/Marketing Management, General

Associate'S Degree, Business, Management, Marketing, And Related Support Services

Honors Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program