Design Director
New York City Metropolitan Area
Ideated and executed on creative concepts across several mediums including paid social, web design, email campaigns and branding.Leveraged strategic insights from paid media KPIs to inform creative strategy and maximize ROI.Led creative strategy in collaboration with copywriters and performance marketers for numerous direct to consumer brands.Hired and mentored a team of five designers to bolster design skill sets, professional development and company growth… Show more Ideated and executed on creative concepts across several mediums including paid social, web design, email campaigns and branding.Leveraged strategic insights from paid media KPIs to inform creative strategy and maximize ROI.Led creative strategy in collaboration with copywriters and performance marketers for numerous direct to consumer brands.Hired and mentored a team of five designers to bolster design skill sets, professional development and company growth paths.Workload allocation and forecasting for future hires to maintain the stability and profitability of the team and client projects.Select clients include Real, Antares, Social Studies, Saie, Tom’s of Maine, Dropps, Jupiter, Loftie, Mustela and The Webby Awards. Show less