We're solving digital marketing hiring for GCCs and fast-growing companies. Work with us to build your team with exceptional talent, sourced specifically for your needs.Part of Madsapiens

Re-brand of Madsapiens Academy. Building the industry's only Ad Technology training program that enables practical, on-platform training. Main objective is to provide jargon-free education and make ad tech accessible for anyone.

Madsapiens aims to create a self-sustaining system for anyone who wants to benefit from ad technology. Focus has been on:Agencies - Help SME agencies to onboard programmatic advertising as part of their biddable solutionsProfessionals - Help professionals learn and adapt to the career requirements of knowing programmatic advertising in a practical wayJob Seekers - Help job seekers connect with companies to gain visibility for ideal roles and prep them for itCreated 3 subsidiary operations to facilitate this: Madsapiens Media (programmatic operations), Adtechademy (ad tech training) and Sapienhire (recruitment and staffing unit).

This was a specific leadership position held for Hindustan Unilever. Helped design, fine-tune and roll out the adoption of Precision Marketing for the Personal Care category across all Biddable Media including Search, Social & Programmatic Advertising.

• In-charge of and led programmatic strategy and execution for a range of clients such as Mahindra, Bajaj, BMW, Coca-Cola and AMEX• Formulated the end-to-end programmatic framework for Cadreon India – Multi-Layered User Funnel Approach• Initiated, led and implemented DMP as a solution across clients – vet various vendors and initiated the development of an in-house datalake to add to the DMP functionality and offering • Led programmatic pitches for brands such as Tata Motors, Future Generali and SAP• Set up processes and best practices for workflow, programmatic set-up and performance optimization• Led training for members of the Cadreon team as well as the larger business in various aspects of the programmatic landscape• Involved in vendor vetting and onboarding of partnersProjects Involved In:• IPG Data Partnerships – Offline To Online Onboarders• IPG Mediabrands Data Analytics Tool – A taskforce to build a proprietary Mediabrands analytics offering• Cadreon Data Lake Product• Cross technology product bake off across all digital marketing disciplines

- In-Charge of strategising, optimizing and reporting for a range of brands including one of their largest client, the Government of New South Wales, Australia- Defined new and improved methodologies of automation and optimisation through techniques such as Delayed Pixel Firing and Audience segmentation- Exposed to a multi-DSP approach towards campaigns (We used to work on almost 2 to 3 different DSPs for some campaigns, optimising effectively across all of them using a Single Source of Truth such as DCM)

• Exposure to the programmatic ecosystem• Hands on training and work experience on DSPs such as DBM and other media buying tools such as Facebook Business Manager, Taboola and Yahoo Gemini• Exposure and end-to-end site tag implementation through tag management solutions such as Google Tag Manager• Worked on clients such as 20th Century Fox

I was nominated as the overall Executive Producer for the region's largest collaborative multi-cultural event, Kangna. My work profile was to ensure the smooth flow of the event while generating profits for the Society behind the event as well. I headed a team of 10 capable students with over a 100 students under them. I started fund raising campaigns and developed innovative means to market the event and obtain sponsorship funds as well. Simultaneously, I was also involved in every creative aspect of the event, including direction, stage play and musical coordination. While it drained my energy and consumed up to about 18 hours per day, the humongous success that the event turned out to be on the final day proved the efforts worth while.