Marshall E. Dougherty, Mba Email & Phone Number

Weatherford, Ok, Us

Weatherford, Ok, Us

Annual Heartland Cruise Car Show.

Washington, District Of Columbia, Us

Weatherford, Oklahoma, Us

• Collaborative leader across a diversified portfolio: Hospitality & Tourism, Community Outreach, Retail, Real Estate, Transportation, Petroleum, Marketing & Advertising • Day-to-day Marketing for Lucille’s Restaurants, Holiday Inn Express, 18+ Convenience Stores, 30+ Digital Billboards and Marquees and Petroleum Transportation that extends across 8 states•Coordinated planning and execution of social media, search, and display advertising campaigns, including campaign setup, monitoring, reporting, analysis, optimization, budgeting, keyword and demographic targeting• Managed performance reporting and analysis for campaigns; communicated results and suggested optimizations for maximum ROI• Managed Kickback Loyalty program, Rovertown App, Vroom App, Daktronics Billboards/Marquee

Broken Arrow, Oklahoma, Us

• Managed projects that spanned a global corporate network for internal and external stakeholders from proposal to completion while focusing on key decision making elements to meet budget and deadline considerations.• Multi-generational product planning: developed and extended product cycle by launching new product features and benefits. Collaborated with VOC, Sales, and R&D for product marketing and support using PCP pipeline• Served as the lead creative designer for the organization responsible for content, email, video, digital and print collateral and literature projects including but not limited to online marketing, brochures, sales sheets, posters, banner ads• Organized and managed 6,000+ images and literature in Canto. • Utilizing Six Sigma; improved interdepartment publication process by 300% in reduction of staff hours and project completion timeline.• Planned strategies in collaboration with marketing and sales team leaders with a focus on customer retention, customer experience, and customer acquisition.

• Created website content for data analysis: client conversion rates, customer retention and Google Analytics for hospitality, insurance, real estate, and misc. service industries.• Maintained budgets and timelines using Quickbooks, Excel and Microsoft Outlook.• Attended workshops and training seminars as a Real Estate Broker in order to Instruct team on State and Federal regulations, Organizational knowledge of OREC, OKMAR, MLS, NAR with best practice adherence.• Grew customer base from local to statewide using interpersonal communication and word-of-mouth. • CPG brand Marketing / Retailer support / P&L management

• Created brand identity for a start-up industry innovator that became a market leader in less than 10 years by utilizing email, website, e-commerce, social media, radio and print methods.•Strategized 360 degree campaigns to engage with current and potential clients - diversified and supported distribution channels to include 160+ dealers, 4,000+ representatives and customer• Built and led creative marketing team of artists, graphic designers, web developers, and copy writers, to create industry leading and award winning online presence in the marketplace.• Created internal/external policies: developed HR documents, code of conduct, press releases, and managed public events, facility tours and training; coordinated audits and OSHA inspections/required documentation• Analyzed industry trends and data; evaluated campaigns, adapted and adjusted forecasting proactively.• Agile marketing utilizing voice of the customer for product development, promotion, and marketing with multiple departments to implement strategies and data analysis using marketing trends, multi-generational and product life cycle planning.

• Presided over Hinton Town Council, Housing Authority, Education Authority, Public Works Authority• Board member of the Emergency Task Force, Airport Authority, and Sugar Creek Ambulance•Actively participated in Hinton Chamber of Commerce and Hinton Golf Cours• Sponsored initiatives for tourism, parks, walking trails, and water quality (donations, state and federal funds, and 1.5 million dollar budget)• Communications Director for the Town of Hinton: natural disasters, public functions, community engagements, special holiday events. Communicated directly with meda. Initiated and supervised website development and continuous improvement.

• Hospitality Coordinator, Responsible for Retail Transactions and Sales Promotion•Safety and Facility Specialist, Oversaw and Enforced State Parks Protocols and Procedures

• Hospitality Supervisor, team leader and development manager for continuous improvement and direction for 15 employees, hosted and planned events, coordinated staff• Budgeted, planned, scheduled, and managed inventory• Redesigned workflow processes to streamline performance and enhance client experience•Hosted and planned events, coordinated staff

Master Of Business Administration - Mba, Business Administration, Management And Operations

Bachelor'S Degree, Creative Writing, Mass Comm Minor