Caddie helps revenue teams streamline their inbound funnel by dynamically shortening form fills, qualifying new leads, routing to sales and scheduling the initial meeting.By removing unnecessary steps and clicks to the buyer's journey we get your best leads talking to your best sellers faster:- Enrich and score leads- Increase lead conversion- Shorten sales cycles- Improve the buying experience- Repurpose inbound SDR's/BDR's to outbound

• Pioneered and scaled an award-winning travel booking platform, driving brand differentiation in a competitive market.• Monetized platform through strategic partnerships, booking referrals with Airbnb, and cultivating a loyal Instagram following.• Spearheaded product vision, defining design requirements, roadmaps, and strategy to launch a high-converting e-commerce platform and product line.• Led digital transformation by migrating to Webflow, improving site speed and enhancing design flexibility.

I led the end-to-end development of a new product line for a no-code SQL builder. I managed product roadmap planning, strategy, and implementation for Data Warehousing and API/Integrations teams, driving business critical integrations and maintaining integration uptime on mission-critical apps at over 99.9%.

• Managed multi-agency teams to deploy key integrations like Shopify and Stripe to import accounting data to FreshBooks• Increased profitability of integrations through strategic platform migrations and UX improvements, enhancing user adoption.• Led the development of developer-focused browser extensions and Postman collections, increasing API token generation.

Helping customers and partners integrate with FreshBooks using our API

Working with partners, integrators and our own FreshBooks API to create a more connected billing experience for our customers!Focus on growing our net new acquisition channels. Connecting small-to-medium sized businesses to the #1 cloud accounting solution designed exclusively for them.

I'm here to make sure our customers get the best experience on the planet.

• Established an annual UX design awards program, collaborating with industry leaders like Google and Airbnb to elevate credibility and reach.• Curated a judging panel of top industry leaders, including judges from companies like Amazon, to ensure fair and prestigious awards selection.• Hosted an exclusive industry event for over 100 judges in the San Francisco Bay Area, fostering networking and collaboration opportunities.• Received over 500 submissions from leading companies like Microsoft, Peloton, and Starbucks, showcasing the program's industry impact.