Laurel Marshall Email & Phone Number

San Francisco Bay Area

San Jose

Sunnyvale, CA

o Building business processes and strategies to bring the Customer Support organization into a world-class offering by implementing tools and designing processes to drive efficiency and customer satisfaction.o Detailing project requirements and use cases for system integrations and upgrades to improve internal effectiveness by creating a fluid transfer of.

San Jose

o Initiated and drove local marketing campaigns with nonprofit organizations to increase sales targets, encourage return customers and strengthen company brand.o Produced corporate train-the-trainer training courses and developed new hires into specific job roles with ongoing evaluations to track their progress.

Los Gatos

o Educated clients on product and industry knowledge, leading to favorable brand engagement and sales.o Leveraged customer database, transaction history and marketing publications to promote product value and customer loyalty programs.

Mountain View

o Interviewed global cross-functional teams to assess CRM system upgrade requirements.o Evaluated cloud-based CRM solutions and external implementation partners to assess solution delivery options.o Proposed system, external developer and rollout plan to the executive team for final evaluation and execution.

San Jose

• Managed and drove a team to understand the needs of a micro-entrepreneur and develop a marketing strategy to re-launch Zumba business leading to an increase of customers, skills and revenue.
• Partnered with Catholic Charities and CommUniverCity in a service learning project to conduct thorough market analyses, utilize social media platforms to present final integrated marketing communication strategy.

San Jose

• Developed original content and social media campaigns to increase visibility and engage students with study abroad programs
• Targeted students with clear, concise campaigns leading to a greater attendance in informational sessions.

Santa Clara, CA

• Promoted and built the brand awareness for the athletic department by socializing the Bronco Bench Foundation’s purpose and funding distribution with the sponsors.
• Utilized social media (Facebook, Twitter and Instagram) to research department students to further build knowledge base of student activities in order to gain additional support and fundraising.
• Worked with internal teams to produce specific funding and organized student recognition activities which included pregame events and an end-of-year gala for the benefactors.

San Jose

o Organized student events and programs through social media and email marketing, facilitating event bonding activities and group inclusion.o Project managed department activity planning, volunteer coordination and financial reporting to increase effectiveness and reach of organization.

San Jose

• Initiated relationships with bridal parties to promote corporate marketing campaigns, introduce them to products and encourage positive partnerships with brand.