• Led and project managed a multi-million dollar sales enablement program and worked alongside cross-functional teams, resulting in a significant increase in new advertiser activations. • Supported sales, partnerships teams and external developers with technical API-related questions in order to increase platform adoption.• Utilized various BI tools (Tableau, Looker, DataStudio) and SQL to build and maintain financial dashboards that track team goals and KPI's, providing valuable insights into platform usage and health metrics.• Conducted data analysis and provided strategic recommendations for our key partners that answered critical business questions, unlocking incremental revenue.• Packaged and delivered ad hoc reports and business reviews for executive-level stakeholders, demonstrating a strong ability to communicate complex data insights to a non-technical audience.

• Built dashboards/reports that aggregated data from 6 different exchanges, and provided trainings on BI tools (Looker, Tableau, MySQL).• Proactively analyzed buyer API connections to identify growth opportunities, buying inefficiencies and resolving issues impacting revenue.• Led weekly revenue meetings to identify risks, opportunities, trends and overall goal attainment of the exchanges and presented insights to the sales teams as well as senior management.• Worked closely with the BI, Product, and Publisher Development teams as the data-driven voice of the Demand team to influence product enhancements and inventory sourcing.

• Managed direct-response ads on Facebook through the Manifest platform and Facebook API for some of the largest Internet retailers and have managed up to $1M in monthly ad spend.• Responsible for campaign setup, strategy launches, performance monitoring as well as pacing to ensure hitting monthly budgets and goals.• Conducted various tests (A/B tests, product selection tests etc.), reported back to the relevant stakeholders and provided feedback through data.• Communicated with clients about campaign performance and testing recommendations to help grow their online marketing programs and media spend, and was the day to day contact for technical/performance questions.

• Performed Paid-Per-Click advertising (Search Engine Marketing) for clients across multiple channels utilizing the Adobe Adlens tool along with Google Adwords and Bing Ads Editor• Created and audited campaign structures, keyword builds, and allocated budgets according to the client’s preferences• Wrote and managed ads for new and existing client products• Supported multiple Account Managers and performed daily ad hoc tasks and reporting• Utilized Microsoft Excel extensively for performance reports and daily tasks

• Conducted demographic analysis on specific locations tailored to the retailers• Researched both new developments and existing shopping centers throughout New England • Traveled throughout New England gathering market data and wrote market summaries to assist retailers• Shot pictures/videos and used Adobe Premiere to present certain locations to prospective clients• Communicated with town officials gathering zoning and assessors’ data