Marshall Richards Email & Phone Number

Tysons, Va, Us

Oversees cross-functional responsibilities across Sales, Marketing, Operations, and Strategic Partnerships teams, optimizing business growth strategies, and enhancing relationships with key clients.

Tysons, Va, Us

Led the marketing department, managing a staff of 3, defining strategy, crafting budgets, and guiding all marketing activities, including lead generation, brand building, and thought leadership.• Implemented a new event strategy that generated more than triple the leads of the previous year.• Refreshed the PublicRelay brand, creating new messaging guidelines, defining a new visual brand, revamping the website, developing data-driven thought leadership reports, orchestrating enterprise-wide adoption, and ensuring messaging consistency.• Developed a lead scoring methodology to prioritize prospects and defined a target market and priority industries.• Selected, negotiated, and onboarded Salesforce, Pardot, Outreach, and Clari, enhancing measurement approaches and increasing lead follow-through.• Used Tableau and Excel to perform analysis on client feature usage, marketing outreach, and sales pipeline to inform future efforts and present to executive stakeholders.• Partnered with the Product team on product planning and introducing new products to the Sales, Client Success, and Operations teams. • Collaborated with the CEO and other department heads to guide company strategy as part of the executive team.

Tysons, Va, Us

Managed a small team tasked with enhancing current marketing efforts and launching a new product line targeting a new market.• Launched a product line that garnered more inbound leads than all existing offerings. • Developed a new brand with associated messaging and visual guidelines, creating a new website, and writing of new thought leadership. • Performed competitive and industry research and used that to write new marketing messaging and guide product development.• Created sales and marketing content for new product launches using Figma, WordPress, and PowerPoint.

Tysons, Va, Us

Led a 10-person analyst team and oversaw a sizeable client portfolio while consulting communications executives on best practices for a data-driven communications strategy.• Achieved a 94% client retention rate and a 20% increase in ARR through upsells.• Provided coaching and career planning for the team, leading to a 68% promotion rate.• Interviewed over 150 applicants for ten roles, made selection decisions, and managed onboarding and training.• Developed measurement frameworks, benchmarks, KPIs, and reporting targeted at C-suite and Board audiences.

Tysons, Va, Us

Handled special projects and supported the team lead in providing guidance and training to analysts and their clients.• Designed, scoped, and executed bespoke communications analytics solutions for more than 20 new clients. • Supported the sales process by preparing demo materials and performing background research on prospective clients. • Created mocks of new features and participated in product iteration and use-case testing.• Edited over 100 insights reports for data accuracy, formatting, and narrative flow.

Tysons, Va, Us

Managed client relationships and executed communications analysis and insights programs, enhancing client strategies and decision-making processes.• Provided strategic guidance for communications leaders at Fortune 500 companies across various industries.• Performed analysis of print, online, broadcast, and social media coverage and delivered data-driven insights reports and curated news briefings.

Gathered and analyzed data on defendant demographics and criminal sentences for a research project on sentencing practices. Reviewed case files, selected quotes for use in oral arguments, and prepared briefing materials.

Drafted official cables regarding potential security risks and prepared educational materials about fraudulent documents in China.

Bachelor Of Arts (B.A.), Economics And Chinese

Study Abroad, Chinese Language