Marshall Snedaker Email and Phone Number
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A digital marketing leader with 20+ years of experience consulting at marketing agencies and executing strategic initiatives within corporate environments. Experience targeting and driving results for Fortune 500 brands, leading universities, and government agencies (i.e., Marriott, PepsiCo, Microsoft, Lego, BestBuy, Stanford, Utah Valley University, BYU, Utah State, Veterans Affairs, and the Department of Defense). Expertise spans the full marketing spectrum, from digital advertising, lead generation, and content marketing to brand storytelling and UX/UI design. Will soon earn an MBA degree, PMP certification, and an Executive Marketing Certificate from Northwestern University’s Kellogg School of Management (ranked #1 nationwide).———I have extensive experience across all stages of the demand and lead generation funnel within the buyer’s journey. My expertise spans digital advertising (social and SEM), content marketing, search engine optimization (SEO), social media marketing, marketing automation (email marketing), account-based marketing (ABM), video production, conversion rate optimization (CRO), blogging, direct mail, affiliate partnerships, event marketing, trade shows, and case study development.I have a strong background in product marketing, brand storytelling, and graphic design, with a passion for creating strategic plans that resonate across key segments and targeted personas. I have a sharp eye for visual detail and hands-on experience in copywriting, visual storytelling, UX/UI design, digital illustration, typography, website design, email design, packaging design, print design, and sales collateral.I care deeply about building high-trust relationships with colleagues and clients. My experience as a missionary for The Church of Jesus Christ of Latter-Day Saints helped me establish a servant-leader mindset and a love for people. Raising a family with my wife over the last 20+ years molded my character and taught me greater self-awareness, compassion, and patience. My MBA program refined my understanding of finance, accounting, business strategy, and my “True North” as a leader. These experiences (and more) have helped me become the principle-centered leader I strive to be today.
Franklincovey
View- Website:
- franklincovey.com
- Employees:
- 1417
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Marketing Director (Demand Gen)FranklincoveyWest Jordan, Ut, Us
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Marketing DirectorFranklincovey Jan 2020 - PresentSalt Lake City, Ut, UsCurrently leading the branding, product marketing, and full-funnel lead generation for two new edTech (SaaS) products. On pace to hit 4,500 MQLs and set 350 SDR meetings to contribute to a $300M revenue goal. Executed a highly targeted ABM campaign with our sales team, including innovative video-embedded direct mail pieces to introduce our new technology to prospective decision-makers.
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Owner / CmoPivo Web Ai Nov 2009 - PresentWest Jordan, UsPivo Web is a Utah-based digital marketing agency. We use artificial intelligence (AI) to help local businesses grow with SEO, digital advertising, content marketing, website design, AI Automation, and more. -
Managing PartnerBridges Africa Dec 2020 - PresentWest Jordan, Utah, UsFostering sustainable economic growth in West Africa through agriculture, improving food security and local economies; healthcare, expanding access to vital medical services; energy, providing sustainable power solutions; housing, creating safe and stable living environments; education, empowering individuals with knowledge and skills; and water, ensuring access to clean and safe water sources. -
Enterprise Marketing (Abm) ManagerJolt Sep 2019 - Jan 2020Lehi, Utah, UsHelped achieve 3,500 demo requests and contributed over $10M in sales pipeline from inbound marketing tactics that included $20K/month digital advertising spend. Developed an account-based marketing (ABM) strategy in targeting the top restaurant brands, like Subway, Starbucks, McDonald’s, Dunkin’ Donuts, Buffalo Wild Wings, Jersey Mike’s, Domino’s, and more. -
Marketing Director / Communications ManagerFranklincovey Mar 2015 - May 2018Salt Lake City, Ut, UsLed a team to generate $12.6M in annual revenue by coordinating with 40 sales territories throughout the U.S./Canada by leveraging field marketing strategies. Played a key role in a complete rebrand of a product, including logo redesign, launch of a new website, and establishing the language/design of new product resources with an advertising agency. Managed a 9-month “Rethink Leadership” advertising campaign with a $200K budget used for digital marketing and in print magazines. Led a team to generate 22,000 leads by leveraging a full-funnel strategy to create demand (bestselling books, social media, website, blogging, trade shows, partnerships, SEO) and lead generation (ebooks, videos, webinars, email nurture tracks) to eventually drive them to an event (symposia, summit, overview webcasts).
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Senior Demand Gen Marketing ManagerMarketstar Jul 2014 - Feb 2015Ogden, Utah, UsLed a team with an account-based marketing (ABM) strategy that targeted Fortune 500 companies as well as promising Inc 5000 brands to contribute towards the growth of $520M revenue in 2023. -
Marketing ManagerFranklincovey Feb 2010 - Jun 2014Salt Lake City, Ut, UsContributed to the growth of 100K email opt-in subscriptions through bestselling book sales, which directly impacted $250K in revenue from training workshops. Led a team in achieving $8M in annual revenue by executing various campaigns, events, and activities that targeted key training professionals and executives of the federal government. Designed direct mail pieces, presentation folders, trade show banners, sales slip sheets, voucher cards, presentation handouts, flyers, ebooks, website graphics, landing pages, email templates, and case studies.
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Sales Consultant (Digital Marketing Agency)Lunastudios.Com Jun 2009 - Oct 2009Lehi, Utah, UsWorked both inbound/outbound leads and presented to local clients. Gained valuable experience in proposal writing in response to RFPs. Added $90K in new sales pipeline contracts during this period. -
Midwest Sales Account Manager (3Pl)C.H. Robinson Jun 2008 - Jun 2009Eden Prairie, Minnesota, UsManaged and brokered freight for the U.S. Midwest transit. I was assigned to manage freight for the Midwest and Northeast states, generating $30K - $40K in revenue per month (customer and carrier). In one year I sold over $600K in revenue, managed 1,800 loads, and led the team with a load rate average of $148. Gained valuable experience in relationship building, teamwork, negotiating, multi-tasking in an intensely fast-paced industry, and attention to minute details in order to manage our customer’s freight successfully. -
Sales Supervisor / Consultant (Digital Marketing Agency)Ez-Nettools Oct 2005 - May 2008Rexburg, Id, UsPromoted as sales supervisor and contributed over $150K in annual sales revenue. Involved with internal marketing strategy, successfully managed over 200 website accounts, and gained valuable knowledge of SEO, SEM, video production, graphic design, and web analytics. Set the following company records: Most consecutive sales days, highest conversion rate, most sales in a single month, and highest total sales by one website sales consultant. -
Advertising Account ExecutiveBrigham Young University - Idaho Jan 2008 - Apr 2008Rexburg, Idaho, UsConsulted & pitched to local clients, was involved in the design & copywriting process, and managed and placed ads for 16 accounts. I gained valuable experience in face-to-face sales, ad consultation, customer service, copywriting, and deadline management to successfully ensure ads were placed timely and accurately in the University's paper. -
Aaf PresidentBrigham Young University - Idaho Aug 2007 - Apr 2008Rexburg, Idaho, UsAs president of AAF for the National Student Advertising Competition (NSAC), we developed a thorough campaign for AOL (AIM) as an elite social media tool for the 18-24 age group covering research, analysis, media planning & strategy, creative execution, commercials, print ads, non traditional advertising, website strategy, and viral marketing. At the end of our term we pitched our campaign in Portland, Oregon among the Northwest Universities and as president, lead BYU - Idaho's advertising team of 25 members to place 2nd overall. Visit http://aaf.org/default.asp?id=122 to learn more about this HUGE event.
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Sales Account ExecutiveBrigham Young University - Idaho Sep 2006 - Apr 2007Rexburg, Idaho, UsManaged 12 local clients & 5 Account Executives, coordinated creative process, met deadlines, & consulted with clients. This experience helped me lay the groundwork and develop knowledge of the advertising industry and the functionality of day to day operations for an agency. I also contributed design layouts for posters, business cards, logos, brochures, and websites.
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Sales RepresentativeVivint May 2005 - Oct 2005Provo, Ut, UsGenerated over $100K in sales contracts, achieved several personal incentives/challenges, had NO customer cancellations. Gained valuable and very challenging experience in door to door sales, consulting families to purchase Security Systems and sign a 3-year service agreement on the spot without any notice. Learned the value and stress of sales rejection as well as the thrill of success and hard work day in and day out in an extremely challenging industry. -
International Customer Service Representative (French)Melaleuca May 2004 - Apr 2005Idaho Falls, Id, UsPromoted as Assistant Supervisor over 12 representatives, communicated daily in French with Canadian customers, and became certified in customer service care. Developed a great ability to work with customers one on one, to resolve concerns and upsell additional products over the phone. As the team lead over several representatives I felt the pressure and success of managing a team to meet goals and successfully sell Melaleuca products. -
MissionaryThe Church Of Jesus Christ Of Latter-Day Saints Mar 2002 - Mar 2004Salt Lake City, Ut, UsHeld leadership positions for one district, two zones, and as President’s Assistant while teaching the people of France about the gospel of Jesus Christ. I became fluent in French, gained a love and understanding for people, developed communication skills, improved my work ethic, and established the integrity I now use in all my pursuits. -
Transportation CoordinatorInternational Olympic Committee – Ioc Jan 2002 - Mar 2002Lausanne, Ch
Marshall Snedaker Skills
Marshall Snedaker Education Details
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Northwestern University - Kellogg School Of ManagementMarketing -
Brigham Young University - IdahoCommunications (Advertising)
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Southern Utah UniversityLeadership
Frequently Asked Questions about Marshall Snedaker
What company does Marshall Snedaker work for?
Marshall Snedaker works for Franklincovey
What is Marshall Snedaker's role at the current company?
Marshall Snedaker's current role is Marketing Director (Demand Gen).
What is Marshall Snedaker's email address?
Marshall Snedaker's email address is sn****@****ail.com
What is Marshall Snedaker's direct phone number?
Marshall Snedaker's direct phone number is (801) 817*****
What schools did Marshall Snedaker attend?
Marshall Snedaker attended Northwestern University - Kellogg School Of Management, Brigham Young University - Idaho, Southern Utah University.
What skills is Marshall Snedaker known for?
Marshall Snedaker has skills like Email Marketing, Lead Generation, Marketing Strategy, Marketing, Social Media Marketing, Seo, Management, Strategy, Customer Service, Social Media, Advertising, Account Management.
Who are Marshall Snedaker's colleagues?
Marshall Snedaker's colleagues are Manola Amado Río, Atilio Andrade Jr, Judy Yauch, Michael Ockey, Lucy Henden, Ben Day, Aaron Thompson.
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