Marsha Mathias Email & Phone Number

Manhattan Beach, Ca

Public relations, marketing communications and employee communications for Safariland, a division of BAE Systems.

Provided strategic consultation for communicating the group’s business strategy, culture, brand and key initiatives to Servicing employees nationwide. • Conceived online chat session between senior executive and employees to address individual questions, comments and suggestions. More than 200 employees participated each month for two years, achieving policy changes, facilities upgrades and expanded communications. • One-on-one consultation with senior executive brought out fun in written and verbal communications while clearly articulating goals and objectives of organization.

Managed strategic communications and marketing for Home Loans Group. Oversaw budget and staff of 60, including managers, writers and graphic artists.• Developed communications and marketing plans for business strategy, major programs, milestones and successes. • Created the strategic direction for online, daily content and graphics for employee intranet. Monitored effectiveness through surveys, focus groups and analysis of usage reports. • Delivered a variety of communications tactics including memos and large group meetings, e-newsletters, magazines, brochures, Round Tables, milestone celebration events and community events. • Developed the strategy for communicating the group’s affordable housing commitment to employees as well as external customers and business partners.

Created strategically positioned, targeted communications programs that positioned American Savings Bank to its California-based employees and customers as a strong, secure, privately owned financial institution. Managed budget, staff writers and graphic artists• Consulted with CEO, president and other senior executives to develop monthly employee magazine, quarterly corporate videos and quarterly company financial statements. • Created newsletters, advertising and marketing materials to promote the bank’s affordable lending programs, as well as to increase market share in targeted underserved ethnically diverse areas of the state.