Marshanda Farah Noviana Email & Phone Number

Indonesia

At Neurosensum, a neuroscience-driven and AI-powered market research, I specialize in creating meaningful partnerships and advancing business growth.Neurosensum combines cutting-edge neuroscience, machine learning, and artificial intelligence with powerful market insights to help businesses understand and respond to the diverse needs of Asian consumers.Neurosensum is known for its innovative research approaches—such as EEG, Eye Tracking, and Reaction Time Analysis—blending implicit and explicit consumer data to deliver rich, actionable insights. This allows our clients to delve into the "why" behind consumer behavior and gain clarity on brand positioning, product development, and marketing strategies.In my role as a Business Development Executive, I focus on unlocking valuable insights for businesses by understanding their unique challenges and aligning Neurosensum’s capabilities with their goals. I work closely with clients to leverage our proprietary tools, including NeuroFunnel and NeuroLabs, designed to capture deep consumer insights across the customer journey. Through these collaborations, I foster long-term relationships, helping brands make informed, data-driven decisions that drive growth and build stronger connections with their audiences.

Jakarta, Indonesia

Creativeans is an award-winning brand consultancy and venture studio based in Singapore and Jakarta. Guided by their design and brand consultants’ systematic approach and methodologies such as BrandBuilder® and EDIT Design Thinking®, they have built a consistent track record of success.• Conduct comprehensive research to identify and initiate contact with 1500+ potential leads (decision-makers)• Utilize a multi-channel approach to introduce and promote our branding and design services, including cold emailing, LinkedIn, WhatsApp, and participation in industry-specific exhibition events.• Cultivate and maintain strong relationships with leads through consistent and strategic follow-up.• Provide valuable information and promptly address any questions or concerns, ensuring a positive and informative experience for potential clients.• Maintain accurate and up-to-date records of lead interactions and contact information in the CRM system• Ensure data integrity and utilize CRM analytics to monitor the progress of lead• Craft persuasive cold email and LinkedIn drafts tailored to specific target audiences to maximize engagement• Generate reports to track outreach effectiveness and adjust strategies as needed• Monitor campaign performance and implement iterative improvements based on data-driven insights.• Develop 90+ SEO-friendly article Wordpress content about design, branding, and marketing that contain 1000 - 3000 words/content to enhance online visibility and attract organic traffic• Conduct thorough keyword research to identify high-value keywords and optimization opportunities• Regularly update and refine keyword strategy based on performance data, staying abreast of industry trends and algorithm updates.

Sayurbox is building Indonesia’s fastest growing supply chain platform with full integration from farm to end consumer. Sayurbox was founded with the social mission of providing market access to local farmers through the digitalization of Indonesia’s agri-supply chain.• Processed 70-100 offline orders for Tokopedia & Shopee on weekend, meticulously managing extensive data in spreadsheets to ensure accuracy and efficiency.• Oversee pricing and stock allocation for a diverse inventory of over 3000 SKUs across Tokopedia & Shopee • Collaborate closely with logistics teams to coordinate order fulfillment, including sharing information and aligning logistics arrangements with third-party providers (3PL).

Mekari is the #1 Software-as-a-Service (SaaS) company in Indonesia, aiming to empower the progress of businesses and professionals across various industries.• Managed and curated a comprehensive database of over 1500 international leads for Mekari Qontak across multiple regions including Malaysia, Singapore, United Arab Emirates, and India. Recorded and tracked all interactions meticulously within the company's CRM system (Zoho CRM).• Proactively engaged potential clients through inbound communication channels, including personalized emails, message blasts, and phone calls, to cultivate new sales opportunities and foster relationships.• Conducted thorough analysis of potential client requirements, effectively identifying their needs and providing tailored solutions to align with company products and services.• Developed and deployed captivating copywriting content for Mekari Sign, crafting over 15 engaging pieces for lead nurturing campaigns via email and WhatsApp blast. Successfully distributed content to a targeted audience of over 7000 potential leads.

Mekari Qontak is a leading and expert provider of enterprise Omnichannel CRM technology leveraging scalable API technology. Built on a SaaS model, Qontak enables businesses to rapidly grow their sales, customer service and operations.Our solutions empower businesses using WhatsApp & Instagram, social media, e-commerce, voice calls, KPIs and offline activities within a unified SaaS CRM technology. With an ISO certified technology stack, our solutions are leveraged by banks, multi-national corporations, state-owned enterprises down to SMEs alike.Qontak is a global tier 1 ranked Official WhatsApp Business API and Instagram API partner. Accelerate your sales and customer service today.• Assist the Sales in Mekari Qontak team in gaining data for international clients (Malaysia, Singapore, India, United Emirates Arab, Kenya, Bangladesh Laos, etc) acquisition requirements using various crawling tools (Instagram ads, Facebook Ads, WA Blast, ect)• Generating new customers and managing inbound calls for the company as well as passing higher usage leads to the Sales team• Manage the prospect database and ensure the validity of each prospect record to enable efficient and effective outbound sales and marketing activity

BukuWarung is a Y-Combinator backed technology company that is building digital infrastructure for 60 million MSMEs in Indonesia. BukuWarung's vision is to empower 60 million MSMEs in Indonesia to become financially aware and enable them to manage and grow their business using our technology platform, starting with bookkeeping and digital payments.BukuWarung is backed by top tier VCs in Southeast Asia and globally: Valar Ventures, Goodwater Capital, rocketship.vc, Y-Combinator, East Ventures, Quona Capital, AC Ventures, Soma Capital, Golden Gate Ventures, HOF Capital, GMO Venture Partners, Venture Souq, Tanglin Venture Partners, DST Global Partners, and strategic angel investors.- Fostered strong relationships with merchant customers and lending partners, serving as a knowledgeable resource on loan products, regulations, and the BukuWarung application.- Proactively identified merchant needs and pain points, delivering tailored solutions to address challenges and enhance customer satisfaction.- Managed large datasets, meticulously capturing loan information in system trackers and spreadsheets to ensure accurate record-keeping and analysis.- Processed daily disbursement requests for 30-140 merchants, handling a total of 3000+ loan applications with efficiency and attention to detail.- Achieved impressive monthly loan disbursements totaling 15-20 billion, catering to the financial needs of 200-500 merchants per month and driving business growth.

PT United Tractors Tbk is a subsidiary of PT Astra International Tbk, a well-established and one of the largest business groups in Indonesia with robust experience of serving various industries and sectors. Currently, the Company is a key player in various sectors and industries in the country through its five business pillars, namely Construction Machinery, Mining Contracting, Mining, Construction Industry and Energy.• Digitized 11,249 pages of personal documents for 458 staff, surpassing targets by over 150%.• Ensured confidentiality and integrity of PT United Tractors staff files. • Implemented efficient staff records management strategies for optimal organization and security.• Be the judges for best of best scholarship candidates for PRITA event (scholarship program for PT United Tractors staffs’ children) and made assessment from their interview result. Be the Liaison Officer for PRITA scholarship candidates and their parent in HUT UT.• Research, proposed, and maintained relationship with food vendors for MBKM Intern graduation event• Made the presentation deck about retirement socialization for PT United Tractors’ staff including financial, health, and family aspect.

MagangUpdate is one of the largest informative and educative media about the world of campus and internships that was established in 2012 with 50K+ Followers on Instagram, 42,5K+ Followers on LinkedIn with 5 other branch companies (Magang Jogja, Magang Jakarta, Magang Surabaya, Magang Bandung, and Seputar Kampus). We aim to provide the most updated internship and career vacancies program for students and fresh graduates. We also share informative and educational content about internships and career preparation. We have some products like Magang Update Academy, Webinar, IG Live, Podcasts, and CV Clinic.• Led a team of 6. Designed the product timeline, developed, and supervised all of the products implementation, partnership, and media partner collaboration with 50+ external parties/month. • Be the project officer for MagangUpdate Academy and successfully gained 604 registrants, 200 mentees, and 11 mentors. MagangUpdate Academy Vol 7 is mentoring program with 7 classes, 2 exclusive class, and 1 webinar. Directed and executed from end-to-end for all of the program implementation, including the event (program concepts and scoring for mentees) marketing strategy, and content planning (we used two Instagram accounts for the event promotion, @magangupdate and @magangupdate.academy) with 16 team member. Collaborated and be the liaison with mentors from Tokopedia, Shopee, Bukalapak, Procter and Gamble, Dentsu Creative, ruangguru, Ajaib, tiket.com, and Telkomsel MSIGHT. • Conceptualized, coordinated, and reviewed the implementation for 11 IG Live, 2 Podcasts, and 1 Webinar. • Collaborated with Paragon and Flip for the 2 IG Live about internship and career preparation. • Managed to increase MagangUpdate weekly impressions 3M+, all time highest compared to previous batch and monthly impressions more than 11M+ during the MagangUpdate Academy Vol. 7 promotion. •Successfully achieved 400+ total peak viewers in IG Live and 33.000+ total viewers for all IG Live recording

• Led 7 analysts directly which are divided into product, content, and marketing divisions.Coordinated directly with supervisors, managers, and Pathseeker Founder about the progress report and branch development.• Planned the product roadmap, marketing strategy, and content and lead the development and execution of Pathseeker UGM webinar and talkshow event in collaboration with speakers from Danone, Bukalapak, and Sampoerna and intern mentors from Shopee, XL Axiata, Gojek, PT Paragon, and Procter and Gamble. Successfully gained total of 100+ registrants for the event.• Supervised the quality of 17 contents in Pathseeker UGM Instagram, product preparation, and marketing strategy. Successfully achieved 470+ followers in Pathseeker UGM Instagram with only 2 months.

• Provided end-to-end event operations (event planning, mentor recruitment, technical operations, and post-event activities).• Assisted and collaborated with 14 career professionals from lead-level from various business industries such as startup, FMCG, advisory, and consulting (Unilever, Shopee, Lazada, Tiket.com, Procter & Gambler, Bukalapak, McKinsey, Deloitte, etc)• Successfully gained 100+ participants for Pathseeker Networking Festival (a national-scale mentoring program) and as a MC for webinar collaborated with Sermopheus and Ula.

Independent study is part of Kampus Merdeka program that aims to provide opportunities for students to learn and develop themselves through activities outside the classroom, but are still recognized as part of the course.• Learn about digital marketing, social media 101, market identification, customer relationship management, AISAS Marketing Model, content marketing, etc.

• Supervised and monitored the Mentors performance • Created the assessment form to ensure monthly Best Mentor and Best Member

• Managed relationships with external stakeholders to support the event held by Tirai Psikologi• Collaborated built strong relationships and networks with external parties and developed media relations strategies

Satu Persen is one of the biggest Indonesian Life School that focuses on giving education related to mental health and self-development. • Responsible to handle online webinar event and digital marketing bootcamp that held by Satu Persen• Approached and liaised with speaker and moderator

• Planned and organized webinar with 4 speakers from UGM ‘s alumni that worked in Riliv, Unit Psikologi UGM, CEO of Nasi Kulit Syurgaa, and iKala. • Monitored the performance of 5 staff and growed them personally to finished their tasks optimally

• Directed and organized the creation of event concept, TOR, and event guidelines of national webinar, national infographic and photography competition, and the Instagram content. • Led the 14-person event division team for creating event theme ideas, developing event concept, ensuring the target audience is engaged, and executed the webinar and competition events.• Invited speaker from Archive National Archives, National University of Singapore, and Universitas Gadjah Mada and gained more than 200+ participants from many background.

• Monitored and evaluated 13 HMKI staffs from Universitas Gadjah Mada performance• Empowered and motivated members from UGM and assessed their performance to accomplish performance evaluation

• Created and planned the discussion topic about archival with the internal member• Worked as the moderator and MC of the discussion with either internal staff or external partner

• Supervised 5 team to acquired the scopes of human resources development function in organization• Managed leadership training program for preparation in the working environment involving 60 college students in Archive and Record Management UGM with the speakers from Presiden Mahasiswa BEM KM UGM 2021 and Co-Founder Womenbeyond.id• Lead the development and execution major orientation events for new students with the speakers from Arsip Nasional Republik Indonesia, Kementerian Sekretariat Negara, PT KAI Indonesia, PT Pasifik Satelit Nusantara, dan Arsip UGM• Planned online field trip with Bank Indonesia for the Archives and Records Management Students

• Discussed and wrote about the national or college important issues to increase students literacy• Managed writing class webinar about Content Writing and Copy Writing for university student

• Communicated and hold partnership meetings with potential partner including Community and Media Partner. Worked with partners to deliver effective collaboration processes. • Gathered information about the collaboration possibilities • Partnered and negotiated with over 20 external partners to promote and support the events

• Discussed and provided advice to the event management manager both in planning and implementing webinar series events (Escalation) based on existing data. • Approached and liaised the speakers and MC about the event’s preparation• Being the MC for webinar session “What does it takes to create great bonding team” with Qurrat Abu Ayub (Head of CEO Office at Pinhome) as the speaker.

• Be a writer and editor for some articles with various topic that will be published on BPPM Balairung Website (“Disforia Gender : Jerat Stigma yang Tabu Bagi Masyarakat” and “Menekan Kebebasan Tertawa : UU ITE dari Lensa Komedi”)• Wrote article “Sinema 21 : Menjunjung Rasa Kemanusiaan di Tengah Ketegangan Politik “ on Bunga Rampai Balairung