Marsha White Email & Phone Number

Kennesaw, Ga

Kennesaw, Georgia, United States

Waleska, Ga

Led University marketing and communications efforts to boost enrollment and increase constituent involvement; marketing oversight expanded to entire institution (2008)• Produced 38% increase in enrollment in last five years by collaborating with admissions units and developing and executing goals and objectives, including strategic marketing campaigns • Led a three-person department which produced an average of 710 communication projects a year for 24 campus units for the past five years• Personally completed an average of 295 communication projects during each of the past 5 years• Story boarded, produced and edited key text, photographs for University Magazine • With partnership from IT, fine tuned new web design, facilitated conversion of web site from FrontPage to content management system (2008); added mobile web (2010); web site had 1300 pages, 27,000 visitors/month (2015) • Launched institutional Facebook page (2009) - 3848+ followers - and LinkedIn page (2010) -3925+ members; added Instagram and Twitter (2015); wrote social media policy (2010)• Raised 2015 graduate inquiries by 28% and applicants by 23% by developing communication flow, message points, templates and email timeline for adult and graduate programs, 2016 inquiries up 70% (2015); executed Constant Contact email campaigns from 2013-2015• Brainstormed, budgeted for, assigned and completed projects resulting from institutional name change (2010) and addition of graduate programs (2007)• 85% run rate for press releases and photos sent to local and regional media in last five years• Eliminated marketing/web employee turnover during last 8 years • Saved $3500/year by shifting to digital photography (2004), electronic communications (2001)• Recognized with Student Affairs Service Award (2006)

Waleska, Ga

Led small marketing team to increase involvement by students (prospective, current), alumni, donors, faculty, staff, trustees and community members. • Collaborated with admissions and consultants to conduct marketing research and then plan and implement a three-phase marketing campaign which focused on traditional students, then adult students, then alumni and the community • Addressed corporate goals by proactively prioritizing, assigning and/or fulfilling requests for communication elements including writing/text, advertisements, graphics, publications (brochures, newsletters, flyers, posters, postcards, emails), design, press releases, website content and photography • Edited and wrote key text and photographs for College Magazine, President's Report and quarterly and weekly newsletters • Spearheaded the creation of a logo series, stationery system and institutional color (1999) and athletic logo series (2000) - all were updated during the institutional name change and are still in use• Photographed approximately 100 events/people a year; coordinated professional slide shoot to address admissions' and marketing's photographic needs • Launched annual celebration of faculty/staff hiring anniversaries (August 1996) - still ongoing• Represented Reinhardt in the community through civic associations

Waleska, Ga

Provided writing/text, ads, brochures, newsletters, flyers, press releases, website content and photography for public relations, fund raising, alumni and community relations activities • Edited and supplied key text and photographs for College Magazine, President's Report and quarterly and weekly newsletters • Represented Reinhardt in the community through civic associations Key Achievements• Managed 360 visitors, 163 media inquiries resulting from class co-taught by Newt Gingrich (1994)• Launched one-page website (1994); partnered with IT to expand site (1995 to current) • Supported change to four-year status (1994) by completing media, print and online communications • Photographed approximately 100 events/people a year • Represented Reinhardt in the community through civic associations • Named Advancement Office Employee of the Year (1995, 1993)

U.S. Rep. Lindsay Thomas, First District of Georgia 1988-1989• Processed information requests, arranged constituent tours and selected and supervised internsCongressional subcommittee 1987-1988• Processed information requests, assisted congressional staffers

traveled across the United States and Canada to assist collegiate chapters with leadership training,chapter management, organizational skills, and member recruitment.