Marsha Varghese Email & Phone Number

New York, NY, US

New York, NY, US

• Develop and lead creative strategies for paid social campaigns, leveraging historical data to analyze KPIs such as spend and conversions
• Spearhead all creative testing across Facebook/Instagram, Snapchat, YouTube, and Programmatic channels
• Conduct monthly creative audits to streamline creative optimizations across 6+ media channels, ensuring performance improvements
• Manage a creative team for 3+ years, overseeing all aspects of creative development, production, and execution across media channels

• Managed end-to-end creative process from brief conception to creative execution across all Hulu Paid Media channels
• Successfully launched promotional campaigns including Student Discount, National Streaming Day, Black Friday and Disney+ Upsell
• Produced a comprehensive creative testing roadmap via AirTable, representing creative and media testing led by Subscriber Acquisition
• Conducted quarterly creative audits to ensure all in-market creative is optimized for conversions across Hulu’s paid media channels

• Led discussions involving creative recommendations for priority Hulu Originals, brand, live, licensed and premiums campaigns
• Managed creative agency workflow and lead team in effective creative briefing and execution across all Hulu paid media campaigns
• Supported creative reviews and approvals process by conducting quality assurance, consolidating feedback and communicating revisions

Greater New York City Area

• Create digital marketing materials and presentations; provide campaign support cross-functionally between Nickelodeon and ViacomCBS
• Assist development of global launch of Geocaching X Teenage Mutant Ninja Turtles through graphics, copy and social media analytics
• Produce international Nickelodeon e-newsletters containing graphics and copy highlighting global marketing activations
• Organize Excel marketing activation grid detailing Nickelodeon’s global activations accompanied by one-sheets detailing each event
• Maintain B2B site to be used in the promotion of ViacomCBS properties at international trade shows and markets

Greater New York City Area

• Created media lists for the marketing team to connect with high level contacts for the promotion of CNN Films
• Submitted nominations for Emmy Awards as well as local award shows for CNN Films
• Conducted competitive field research to analyze optimal times to host CNN events such as Citizen by CNN

Greater New York City Area

• Performed network competition analysis via Nielsen applications to build data set of viewer demographics
• Produced morning summary sheet of overnight ratings showing various statistical metrics and analytics for 20+ syndicated TV shows
• Provided analysis of viewer demographics to external clients to be used to target the ad sales market

New York City

• Analyzed Showtime documentaries and created off-channel advertising that could be used to boost millennial documentary viewership
• Utilized Photoshop to create a new layout for the Showtime app to increase viewers and presented findings to company executives
• Reviewed channel lineups and provided Audit team with spreadsheet containing competing subscription-based channel lineups

Freeport, New York

• Worked alongside digital media team to help create and run new social media accounts to highlight a new company acquisition
• Filtered through resumes via Indeed and conducted preliminary interviews with prospective employees

Westbury, New York

• Conducted competitive field research traveling to various department stores analyzing the kitchenware industry
• Contributed ideas to team to help develop new product designs with brands such as Pfaltzgraff and KitchenAid

Westbury, New York

• Worked with a Private Wealth Advisor organizing meetings and scheduling events
• Updated advisor’s LinkedIn and Facebook pages to align with practice values