Jeff Marsh Email & Phone Number

Nashville, Tn, Us

Chicago, Il, Us

Minnetonka, Mn, Us

Led digital, web and mobile, transformation for the Medicare and Retirement rewards and incentive product portfolio. Responsible for driving technical requirements and member experiences associated with a pilot and nationwide rollout for a integrated ID and payment card to 7+ million eligible members. Partner with executive stakeholder to influence product roadmap, KPIs and OKRs to support and align to organizational goals.

Nashville, Tennessee, Us

Responsible for forward-thinking, new business development opportunities within the small and medium business segment. Expanded a mobile protection and support product nationwide, resulting in deeper strategic partnership integration to drive future growth initiatives.

Louisville, Kentucky, Us

Developed a loyalty and incentive rewards program for five million plus users through intrinsic and extrinsic motivation tactics, resulting in bottom-line savings, operational efficiencies, and increase in consumer redemptions. Built an exclusive healthy food discount card program and gaming app, in collaboration with a national grocer, driving millions in incremental sales.

Led product strategy, vision, innovation, and digital experience to guide business and technical requirements for prepaid debit card payment solutions. Developed the organization’s mobile payment card blueprint for product expansion. Established pricing models, KPIs and monitored financial health of company's product performance.

Omaha, Ne, Us

Owned product roadmap, day-to-day operations, backlog features, and digital experience for a portfolio of consumer directed healthcare plans within a leading SaaS platform. Designed and managed B2C and B2B web and app customer experiences. Managed business strategy and product enhancements, delivering technical requirements within an Agile framework. Designed HTML prototypes and work flows to drive product outcome and support QA test cases.

Indianapolis, Indiana, Us

Developed health reimbursement account product concepts, training assets, for use across a national footprint. Engaged in cross-functional collaboration with business and technical teams to implement senior executive initiatives. Created self-help online tools to aide in the selection process for consumers when shopping for an account-based benefit plan.

Columbia, South Carolina, Us

Responsible for leading strategic discussions with payment card partners and banking institutions, launching the company’s first health savings account product focused on best in class transaction processes and experiences with minimal client impact and member friction.