刘子博 Email & Phone Number

深圳

雅加达地区

Shenzhen, Guangdong, China

1，东南亚10个国家/地区，6K+高端旗舰项目的GTM上市操盘工作2，拉通营销四力的工作模型，保证超旗舰项目的可操作性与持续性，打造高端产品的操盘惯性3，梳理总部，战区，代理，客户不同层面的操盘要事，保证端到端的产品操作成功4、通过量价管理实现商业闭环，确保投资最大化实现损益平衡，为公司创造1.6亿人民币收入，实现净利损益8%5，实现高端机价位份额向顶级品牌靠拢，达成消费者认知和熟悉度提升近45%

中国 广东省 深圳

1，为东南亚10个国家和地区定义核心价位产品组合，匹配不同的市场阶段与价位需求，取得产品销量，收益和口碑的最优化2，产品MO，将产品的核心卖点转化为匹配消费者和用户使用场景的功能利益点3，根据市场需求，向开发端推动进度以及争取更多资源4，为品牌推广设定不同的卖点排序与层级，为品牌推广提供更坚实的基础进行优秀的创意5，提出对于CPK的消费者洞察节奏需求，从线上和终端更接近消费者的需求7，实现全新价位突破，对比去年达成销量增长50%，产品收益增长35%，口碑与品牌价值提升24%

吉隆坡

1，东南亚10个国家/地区高端机型零售推广，并主持了两代高端机型X系列的零售推广工作，提升了X系列的份额和消费者在零售端接触的心智2，东南亚10个国际/地区零售培训体系搭建，以及培训师能力认证；改变培训师体系，使得从国家端培训到最后触达人员效率提升，减少培训损失；开展TT，TTT等培训和跟踪试讲，帮助基础能力较弱的国家，在新品发售期可以能力充足；3，开发X，Y两个系列的产品培训资料，应用在10个国家和地区并进行中英文双语培训。高端机型和实用机型两个重要系列，均得到国家和实用端口的好评，专业度高，并且被中东，独联体等区域复用4，针对马来西亚进行终端零售人员匹配，能力提升，薪资架构调整策略等进行输出，帮主马来西亚在中高端机型上实现销量和份额的双突破

沈阳

- Plan and Launch the Training Project,Today at Apple, to create the Retail Reinvention to create Community.- Cooperate with Leaders to offer the Marketing Strategy for retail store, such as approach and hold an activity for Autism Children.- Motivate all the retail employees, over 100 persons, to deliver the best performance on this project in Northern.

China

Trainer for Global Retail Training in China.For different retail markets' operation and business need,deliver different training.- Trained about training skills as a trainer in Apple's Global Retail Training team.- Cooperate with other training leaders and make sure the materials meet the trainees' need.- Cooperate with local leadership to coordinate the.

Shenyang

- Deliver the orientation and advanced training for new trainers.- Work as a trainer for One to One™ members at Apple Stores.- Deliver Final Cut pro,Mac,iWork,iLife and iOS workshops for essential topics known as Apple Pro Labs™ and Thematic Workshop- Focus on Internal Training to inspire and develop colleagues in-store.- Analyze training requests.

Beijing

-Work at workshop team to conduct the lecture and training to the customers.-Lead the general work of the team,such as the scheduling and communication with other teams.-Assist to organize and carry out the events and activities for singers and famous artists.-Plan and conduct propaganda the activities for the teenagers in single and education.

学士学位, 经济管理（英语）

学士, 经济管理, 4.0

Activities and Societies: 学生会主席，参与和组织多项活动作为学生会主席，多次组织学校及学院活动； 获得校级，市级三好学生及奖学金 组织学院代表学校到市委表演合唱