Marta Serrano Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, New York

Informa Connect - Medical Aesthetics Group - Conference Planning & Editorial Production- Managed content for conferences with over 140 speakers, ensuring CME compliance and overseeing material collection and onsite delivery.- Planned and produced "The TAG Theater" track, including content development, topic research, speaker recruitment, and agenda creation.- Conducted speaker research, recruitment, and relationship building.- Developed and maintained production schedules, ensuring timely project completion.- Led sustainability and DEI initiatives within the Content Team.- Managed CE/CME projects, created evaluation tests, and implemented adult learning strategies.- Oversaw grants management, including budgeting and expenditure tracking.- Proofread and coordinated all conference materials, including printed and digital content.- Developed and maintained the website agenda, ensuring daily updates and audits.- Liaised with PR agencies, brands, and clients for The Aesthetic Guide Magazine, managing content coordination and proofreading.

New York, New York, United States

Informa Markets - North American Medical Aesthetics Group - Conference & Editorial Content Production-Managed the planning and execution of AMWC Americas, Vegas Cosmetic Surgery & The Aesthetic Show- Developed and implemented educational programs tailored to each conference’s objectives.- Planned and produced "The TAG Theater" track, including content development, topic research, speaker recruitment, and agenda creation.- Built and maintained relationships with Key Opinion Leaders and Medical Faculty.- Created and maintained production schedules, ensuring timely project completion.- Researched and recruited Key Opinion Leaders in the medical aesthetic industry.- Led the CE/CME project to secure grant and in-kind support from medical and pharmaceutical companies and to ensure programs received Continuing Medical Education (CME) certification.- Worked with speakers to collect, organize, and prepare medical and business presentations efficiently.- Managed The Aesthetic Guide website and published articles and press releases- Led the program content website for conferences- Engaged with publication advertisers to secure featured articles in each issue

Barcelona, Cataluña, España

Advertising campaigns - PR consultancy - Crisis communication - Social Media Strategy - Digital communications plan - SEO optimization - Copywriting L'agència is a digital communication-, advertising- and PR agency focused on helping foundations, third sector companies, NGOs and other charitable organizations to achieve their goals.L'agència was created and it is managed by the Universitat Oberta de Catalunya (UOC).- Managed 3 non-profit client accounts- Handled the social media strategy and composed a Digital PR Crisis Manual- Identified and developed content with industry-relevant topics- Co-developed a SEO strategy optimization with a website traffic increase of 70%- Monitored the media and secured coverage for clients- Improved website UX and co-created a digital communication plan- Managed all internal communications for the clients, from blog posts to internal newsletters- Created and compiled copywriting for their website and social media- Managed relations with the advisory board and relevant partners

Munich Y Alrededores, Alemania

- Directed all aspects of event logistics, including scheduling, venues and speaker management, travel arrangements, onsite management and branding: - Oversaw catering, talent booking, guest activities, and RSVP management. - Managed event materials and supplies, including ordering, packing, shipping, and tracking. - Created and maintained an Instagram account for the Munich branch, developed content, and established a content calendar.- Developed and executed an annual event strategy for a non-profit organization.- Supported the Head of Partnerships with communication and operational tasks.- Maintained internal guest lists and event-marketing databases, and enhanced communications through advanced segmentation and targeting.-Collaborated with cross-functional teams to ensure brand alignment and successful event outcomes.

Munich, Baviera, Alemania

ReDI School of Digital Integration is a non-profit digital school for tech-interested locals and newcomers in Germany. We offer our students high-quality training and the chance to collaborate with the start-up and digital industry.Our aim is to provide our students with valuable digital skills and a strong network of tech leaders, students and alumni to help create new opportunities for all.- Researched and assisted in establishing partnerships with non-profit organizations, stakeholders, and public institutions to support program objectives.- Planned and executed recruitment events, successfully attracting 100 students and over 20 teachers, and managed both onboarding processes.- Independently supervised and led three volunteer groups of five members each, ensuring effective team management and program achievement.- Achieved a 100% graduation rate for students- Assisted in developing the educational curriculum for the courses- Designed and prepared branded materials for each class to enhance program presentation and engagement.- Oversaw all logistical aspects and managed weekly event operations to ensure smooth execution and participant satisfaction.

Munich Y Alrededores, Alemania

Some of my tasks were:- Creating and updating customer databases- Creating a social media calendar - Producing posts for Social Media - Writing and editing engaging product copy for the website- Website content production and weekly updates- Designing regular events and courses - On-site event management- Resolve event ticket requests- Designing surveys to measure costumer satisfaction- Follow-up with vendors, partners and customers

Munich Y Alrededores, Alemania

- Assist in event planning for client meetings (catering, on-site preparations, decoration...)- Creating social media content videos, captions and images for gyro:munich and clients- Digital Community Management, as well as analyzing engagement on social media platforms- Creative Design of welcome boards to greet the costumers for meetings

Munich, Baviera, Alemania

Why do I share this experience?Because it allowed me to pay my university tuition as well as my bills living abroad, it also, taught me important lessons: How to build trust-based relationships, create a positive environment, develop time management skills, and realize how small details can make a huge difference.It offered me the possibility of creating stable, happy, and safe environments for families, especially mothers who must return to work after having a baby or taking a break in their careers.It helped me to understand how to build quality- and long-term relationships, practicing effective listening and communication skills, and delivering a phenomenal customer service experience.Lastly, I am sharing this because thanks to this experience I acquired knowledge in self-branding, learned to take high responsibilities, budgeting, sales techniques, and pitching my services.

Comunidad Valenciana / Comunitat Valenciana, España

Valencia Y Alrededores

Summer-Student job in a local business based on kiosk sales.- Helped to build a strong clients database- Assisted in Logistics coordination- Co-creation of thematic weekends with team activities to improve labor relations- Correspondence with suppliers - Receive client feedback and write reports to management- Assisting in marketing research strategies- Answering the phone- Scheduling internal and external meetings

Benetússer, Comunidad Valenciana / Comunitat Valenciana, España

I won the local scholarship two consecutive years: - Spokesperson for the local youth in the city council - Participating in the design of ad campaigns - Study and reporting on the interests of the local young population - Organized two monthly fairs in the school to engage the local youth in activities- Assisted in events

Bs Communication, Communication And Media Studies

Major in Public Relations and Corporate and institutional Communications Minor in Advertising & digital journalism

Ux / Iu Design, Design And Visual Communications, General

- Oversee all aspects of UX, from Discovery to Delivery to ensure sustainable and lean product development - Planning and carrying out.

Curso Superior Universitario Márketing Y Comunicación De Moda Y Lujo, Business/Corporate Communications

Activities and Societies: Elle magazine & Universidad complutense de MadridFashion branding, communication & marketing

Bachillerato, Humanities/Humanistic Studies

Bachillerato/ Baccalaureate /College degree Major in Philosophy, art history, history and humanistic studies.