Marta Sousa Email & Phone Number

Lisbon, Pt

Lisbon, Portugal

Head of Fundraising - Individual Giving reporting to Fundraising & Marketing Director and leading Fundraising Team (7). Planning and developing Fundraising strategy with digitalization as key enabler (integration of Salesforce & Marketing Cloud). Optimization of offline channels (TeleMKT, F2F, DM) with net revenue growth focus. Developing a Donor centric mindset supported by data analysis (Acquisition, Loyalty and Donor Service). Building and developing successful partnerships with external service providers.

Lisbon, Portugal

Head of Commercial and Customer Care, reporting to CEO, and leading account management team (8). Responsible for negotiating contracts with airline companies and developing proposals that meet clients’ needs. Monitoring and continuous improvement of SLA. Leadership, development and coordination of the team. Developing new business and customer intelligence.

Lisbon Area, Portugal

Responsible for business development, clients and project management. Executive coaching. Reports directly to partner and company owner.Job Missions: - Develop and source new business opportunities in Portugal, and support the international expansion (Angola, Mozambique, South Africa and Dubai): strategy, definition of targets, products customization and new processes.- Network development and client's liaison: proposals, follow-up and execution. - Executive Coach, working in transformation and achievement of life and business goals.- Support digital marketing and processes.

Johannesburg Area, South Africa

Mexico City Area, Mexico

Integrate an exclusive Y&R team for Colgate Palmolive account (HC 32) that works both locally (MX) and regionally (LATAM) to meet client marketing and advertising needs. Reporting hierarchically to MX Group Director and functionally to regional Associate Account Director and Creative Director (based in NYC). Key Markets: Mexico, Brazil and Andean region.Job Missions: - Manage, coordinate and lead the development and creative process for local (MX) and regional (LATAM) marketing and shopper campaigns, providing perspective and leadership to consistently deliver the highest quality advertising product. - Business and Marketing consultancy to enhance client's performance. - Strengthen relationship with client, delivering satisfaction and value.- Lead Account Team (4+1).

Madrid, Spain & Mexico City Area, Mexico

Lisbon, Portugal

Head of Laundry & Home Care Trade Marketing and member of ELT, reporting to Sales Director, accountable for BTL budget and managing TDMKT team (5+1). International report to SSU (Strategic Sales Unit).Job Missions: - Define and implement MKT/category strategy in channels and customers - activities and processes.- Develop effective promotional plan and sponsor accurate forecasting within KAM. - Showcase expertise as HHC CatMan to (re)gain Customer Category captaincy. - Lead cross functional project to gain weighted distribution (WD) in Wholesalers. - Negotiate with main suppliers and coordinate ad-hoc and shopper studies. - Participate in international projects and work groups and implement best practices.

Lisbon Area, Portugal

Head of L&HC Field Team (4 AM + 4 outsourced reps), reporting to the Commercial Director. Liaising and negotiating with outsourcing agency.Job Missions: - Responsible for the recruitment, leadership, development and coordination of the team. - Setting (monthly) objectives and job assignment aligned with KAM priorities. - Sharing results and market intelligence. - Training: sales, merchandising, category management.

Lisbon Area, Portugal

Responsible for Auchan (2002-03), Intermarché, Pingo Doce and Madeira (2004), Sonae (2005-07) and Lidl (2007-08) and reporting to NAM. Accountable for sales targets, depending on accounts, up to €13Mio. International report to IKAM (SSU) for Lidl.Job Missions: - Definition of business plan, promotional strategy, POS activations. - P&L management. - ECR project leadership: category management. - CRP and efficient launching NPD.

Lisbon Area, Portugal

Responsible for Modern Trade channel, reporting to Trade Marketing Manager and managing BTL budget. Definition and implementation of Marketing/category strategy in H+S - activities and processes. Negotiation with suppliers and agencies.

Lisbon Area, Portugal

Responsible for Intermarché account and 11 Auchan POS, reporting to NAM. Definition of Intermarché business plan, promotional strategy and POS activations. ECR project leadership: category management in Intermarché supermarkets. Auchan POS implementation of business plan and additional business opportunities. Managing Auchan POS activations, controlling OOS and merchandising.

Working for both L&HC and Cosmetics, responsible for visiting calls in 125 Supermarkets: Sonae, Intermarché and Pingo Doce and reporting to NAM. Control POS activations and OOS, implement merchandising and develop additional business opportunities.