Marta Sousa

Marta Sousa Email and Phone Number

Fundraising | Sales | Business Development | Customer Marketing | FMCG @ UNICEF Portugal
Marta Sousa's Location
Lisbon Metropolitan Area, Portugal
Marta Sousa's Contact Details

Marta Sousa personal email

About Marta Sousa

Growth and People focused experienced business manager offering a 20+ year career mostly in FMCG, combining solid technical expertise, management roles and team leadership skills, in areas such as Sales Management, Customer Management, Trade Marketing, Category Management and Business Development. I acquired these over a career in different industries (FMCG, Marketing Communications and Advertising, HR Consulting and Training) and different geographies (Portugal and Mexico).People with whom I’ve worked tend to see me as focused, accountable and decisive whilst being a reliable and engaging team player, always performing towards goals achievement and team development.Having lived abroad for 7 years in 3 different countries/continents, I experienced and became more skilful regarding managing change, diversity integration, resilience and cultural intelligence. I am also an Integral Practitioner Coach, ICF Member, that supports people reaching their full potential and I am passionate for learning and continuous development (self and others).Favourite Quotation: The only person you are destined to become is the person you decide to be. - Ralph Waldo Emerson

Marta Sousa's Current Company Details
UNICEF Portugal

Unicef Portugal

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Fundraising | Sales | Business Development | Customer Marketing | FMCG
Website:
unicef.pt
Employees:
13
Marta Sousa Work Experience Details
  • Unicef Portugal
    Head Of Fundraising
    Unicef Portugal Mar 2023 - Present
    Lisbon, Portugal
    Head of Fundraising - Individual Giving reporting to Fundraising & Marketing Director and leading Fundraising Team (7). Planning and developing Fundraising strategy with digitalization as key enabler (integration of Salesforce & Marketing Cloud). Optimization of offline channels (TeleMKT, F2F, DM) with net revenue growth focus. Developing a Donor centric mindset supported by data analysis (Acquisition, Loyalty and Donor Service). Building and developing successful partnerships with external service providers.
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  • Cateringpor
    Head Of Commercial
    Cateringpor Mar 2021 - Feb 2023
    Lisbon, Portugal
    Head of Commercial and Customer Care, reporting to CEO, and leading account management team (8). Responsible for negotiating contracts with airline companies and developing proposals that meet clients’ needs. Monitoring and continuous improvement of SLA. Leadership, development and coordination of the team. Developing new business and customer intelligence.
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  • Bright Concept - It'S In You
    Senior Manager
    Bright Concept - It'S In You Nov 2018 - Mar 2021
    Lisbon Area, Portugal
    Responsible for business development, clients and project management. Executive coaching. Reports directly to partner and company owner.Job Missions: - Develop and source new business opportunities in Portugal, and support the international expansion (Angola, Mozambique, South Africa and Dubai): strategy, definition of targets, products customization and new processes.- Network development and client's liaison: proposals, follow-up and execution. - Executive Coach, working in transformation and achievement of life and business goals.- Support digital marketing and processes.
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  • Family Expatriation
    Expatriation
    Family Expatriation Jan 2016 - Aug 2018
    Johannesburg Area, South Africa
  • Young & Rubicam
    Senior Account Director - Colgate Palmolive
    Young & Rubicam Nov 2014 - Oct 2015
    Mexico City Area, Mexico
    Integrate an exclusive Y&R team for Colgate Palmolive account (HC 32) that works both locally (MX) and regionally (LATAM) to meet client marketing and advertising needs. Reporting hierarchically to MX Group Director and functionally to regional Associate Account Director and Creative Director (based in NYC). Key Markets: Mexico, Brazil and Andean region.Job Missions: - Manage, coordinate and lead the development and creative process for local (MX) and regional (LATAM) marketing and shopper campaigns, providing perspective and leadership to consistently deliver the highest quality advertising product. - Business and Marketing consultancy to enhance client's performance. - Strengthen relationship with client, delivering satisfaction and value.- Lead Account Team (4+1).
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  • Family Expatriation
    Expatriation
    Family Expatriation Sep 2011 - Oct 2014
    Madrid, Spain & Mexico City Area, Mexico
  • Henkel
    Trade Marketing Manager
    Henkel Feb 2009 - Aug 2011
    Lisbon, Portugal
    Head of Laundry & Home Care Trade Marketing and member of ELT, reporting to Sales Director, accountable for BTL budget and managing TDMKT team (5+1). International report to SSU (Strategic Sales Unit).Job Missions: - Define and implement MKT/category strategy in channels and customers - activities and processes.- Develop effective promotional plan and sponsor accurate forecasting within KAM. - Showcase expertise as HHC CatMan to (re)gain Customer Category captaincy. - Lead cross functional project to gain weighted distribution (WD) in Wholesalers. - Negotiate with main suppliers and coordinate ad-hoc and shopper studies. - Participate in international projects and work groups and implement best practices.
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  • Henkel
    Field Manager
    Henkel Apr 2007 - Jan 2009
    Lisbon Area, Portugal
    Head of L&HC Field Team (4 AM + 4 outsourced reps), reporting to the Commercial Director. Liaising and negotiating with outsourcing agency.Job Missions: - Responsible for the recruitment, leadership, development and coordination of the team. - Setting (monthly) objectives and job assignment aligned with KAM priorities. - Sharing results and market intelligence. - Training: sales, merchandising, category management.
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  • Henkel
    Senior Key Account Manager
    Henkel Jan 2002 - Dec 2008
    Lisbon Area, Portugal
    Responsible for Auchan (2002-03), Intermarché, Pingo Doce and Madeira (2004), Sonae (2005-07) and Lidl (2007-08) and reporting to NAM. Accountable for sales targets, depending on accounts, up to €13Mio. International report to IKAM (SSU) for Lidl.Job Missions: - Definition of business plan, promotional strategy, POS activations. - P&L management. - ECR project leadership: category management. - CRP and efficient launching NPD.
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  • Henkel
    Trade Marketing Customer Manager
    Henkel Jan 2001 - Dec 2001
    Lisbon Area, Portugal
    Responsible for Modern Trade channel, reporting to Trade Marketing Manager and managing BTL budget. Definition and implementation of Marketing/category strategy in H+S - activities and processes. Negotiation with suppliers and agencies.
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  • Henkel
    Key Account Manager
    Henkel Jan 1999 - Dec 2000
    Lisbon Area, Portugal
    Responsible for Intermarché account and 11 Auchan POS, reporting to NAM. Definition of Intermarché business plan, promotional strategy and POS activations. ECR project leadership: category management in Intermarché supermarkets. Auchan POS implementation of business plan and additional business opportunities. Managing Auchan POS activations, controlling OOS and merchandising.
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  • Henkel
    Sales Executive
    Henkel May 1998 - Dec 1998
    Working for both L&HC and Cosmetics, responsible for visiting calls in 125 Supermarkets: Sonae, Intermarché and Pingo Doce and reporting to NAM. Control POS activations and OOS, implement merchandising and develop additional business opportunities.
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Marta Sousa Skills

Fmcg Trade Marketing Business Planning Marketing Strategy Sales Management Management Business Strategy Team Leadership Key Account Management Marketing Strategy Negotiation Shopper Marketing Merchandising Sales Leadership Fast Moving Consumer Goods Category Management Innovation Customer Service Budgets Customer Insight Account Management Customer Relations Team Management Competitive Analysis Marketing Communications Strategic Planning Training Change Management Executive Coaching Life Coaching

Frequently Asked Questions about Marta Sousa

What company does Marta Sousa work for?

Marta Sousa works for Unicef Portugal

What is Marta Sousa's role at the current company?

Marta Sousa's current role is Fundraising | Sales | Business Development | Customer Marketing | FMCG.

What is Marta Sousa's email address?

Marta Sousa's email address is ma****@****gpor.pt

What skills is Marta Sousa known for?

Marta Sousa has skills like Fmcg, Trade Marketing, Business Planning, Marketing Strategy, Sales Management, Management, Business Strategy, Team Leadership, Key Account Management, Marketing, Strategy, Negotiation.

Who are Marta Sousa's colleagues?

Marta Sousa's colleagues are Dalia Sequeira, Eduardo Martins, António De Oliveira Martins Serrano, Filipa Andreia, Francisca Magano, Lourenço Faria, Leonor Costa.

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