- Developing strategies and managing marketing campaigns across print and online platforms - Leading all initiatives related to sales and marketing for the designated brands - Being overall responsible for the Marketing Budget and carry through necessary priorities to manage the delivery of Marketing and operational plans - Work closely with internal departments and external suppliers in order to support the brands' growth - Securing partnership with brands and business groups - Analyze and report on brand performance - Develop pricing and distribution strategies - Management of stock, purchase, sales and promotions - Monitor market and consumer trends

• Managing brand budgets, brand sales and reporting to Brand owners;• Managing on-trade contracts;• Managing POS orders and liquor stocks;• Annual sales forecasts and shipments for brand owners;• Managing and supervising the brand development process (promotions, communication strategy for customers); • Organizing PR events (launching of annual Disaronno Icon, launching of new products on the Romanian market like “Ole Smoky” and “Imperia vodka”);• Negociating general terms, conditions and prices with agencies;• Work closely with brand owners and marketing manager/financial director;• Work closely with regional sales managers and marketing manager;• Reporting On Trade Activity every month to managing department;• Developing activity plans per brand together with sales department;

• Assisting in managing the On Trade budget;• Administrating contracts, following the payment of the contract invoices, discounts and account expenses;• Supporting and coordinating the On Trade managers in implementing the brand activities in the on trade contracts (POSM and Free Goods delivery);• Market, customer and competition analysis; • Keeping up to date the free goods budget for the marketing brand managers;• Connection between the central brand teams, local market and a team of 8 On Trade managers;• Responsible for keeping the other departaments up-to-date with On Trade market activity;• Involved in implementing and coordinating brand events and PR events like: “Special Night Out”, “Elle Style Awards”, “Elle Fit”, “Digital Diva”, “Nuit Sociale”, a.s.o.

• Registering and managing documents;• Managing contracted venues;• Collecting and reporting information from the market andpresent it to the sales and marketing departments;• Planning, implementation and control of marketing events(POSM and free goods);