Marta Barcella Adelmann Email & Phone Number

Zürich, Zh, Ch

- Build seasonal OTB plans at total level, store level and class plan level for EU/US Retail to tie to Seasonal Retail Financial Plans and partner with Retail Directors on quarterly financial updated forecasts of sales/inventory.- Develop assortments for US & EU Retail in accordance with overall strategies and financial plans.Own seasonal merchandising strategies and prioritise tasks to support strategies and increase full price ST. - Analyse and manage inventory levels across regions and channels to maximise opportunities and limit any liabilities.- Merchandising: identify product opportunities, build specific collection requests Retail US, EU and Asia & communicate directly with Design on any unique product requirements to ensure global and region needs are met.- Develop clearly defined digital product marketing plan - leveraging key product investments, Key Looks, trend stories balanced- Responsible for monthly selling reports by market.

- Analyse and use product, customer, sales data insights to identify opportunities to increase sales, sell through and profitability.- Drive and Optimise online merchandising strategies to help create a world class digital shopping experience.- Cross-sell and Up-sell strategy execution for the live products.- Weekly/Monthly Reporting on Product Performance, Sales, Customers Behaviour.- Close collaboration with Marketing, VM, Retail and Global Merchandising for optimization of GTM process and activations.- Selection and Buying of the Product for the Online Channels (US & EU Markets).- Co-owner of the content calendar for all digital activations and Home Page updates.- Newsletter planning and tracking of KPIs.Upload products for the webshop, creation of ad-hoc collections and managing the catalog.

Zürich Area, Svizzera

• In charge of the buying for the O&O division for France, UK, Ireland brick and mortars and e-commerce channels. Responsible for the buying and relationship with the Franchise Partner of Italy. • Communicate closely with the Stores and E-com department to collect collection feedback and integrate those in the best Product Range Architecture. • Creation of Training tools (Seasonal Kick off PPT, Product Newsletter, Order Books etc) and Lead the seasonal product presentation to Management, Franchisee Customers and to Sales & Ops and Stores teams. • Responsible for the € and £ price architecture of the collection, ensuring the company targets in terms of price buckets and margin. • Creation of the optimal delivery pattern of the collections to have the right product in the right time in stores, collaborating with supply chain and taking in consideration different ETA based on suppliers country of origin and MOT. • Active collaboration with the PD department of the Global HQ in Montreal, submitting clear and effective Product Briefs to better shape the product architecture of the collection to the local needs of the European market. • Collaboration with the Marketing Department to define the best Brand Calendar in terms of activations/ product highlights to increase the traffic and Promotional Calendar. • Benchmark/Competitors/Trends/ KPI analysis and Weekly sell out reports to improve the sales strategy and be up to speed with the current market and build a forward-looking product strategy. • Collaboration with the Planning department in deciding the seasonal strategies in terms of Blends and Assortment Plan, optimising width and depth by cluster. And Weekly monitor OTB to maximise sales and gross margin. • Team Lead for the O&O division developing training for the new associates and managerial skills.

- In charge of the buying of the e-commerce official channel and of the lines: Versace Collection Woman rtw & accessories- and Young Versace – rtw & accessories.- Pre-post Buying Campaign analysis (OTB, split del Budget, Sell Out report).- Stock and weekly sell through analysis to replenish correctly the store and/or transfers shop to shop.- - Responsible of the in-store product training for the retail networks, creating specific presentation to better under stand the collection and to motivate the sales staff.- Benchmark/Competitors/Trends/ KPI analysis.- Monthly analysis with the area managers of the missing opportunities and of the quality problems.- Co-operation with the Visual Merchandising Department for the definition of the internal display and the windows.

- Support to the buying of Men, Women and Kids collection (rtw & accessories) for the direct retail network. (10 stores worldwide)- Support in the buying campaign to the franchisee partners in choosing the correct product mix on the bases of their cluster of customers and their budget, maintaining the rules of merchandise and preserving the brand image.- Support to the Merchandiser providing the right analysis to define the optimal structure of collection. • - Pre-post Buying Campaign analysis (OTB, split del Budget, Sell Out report).- Stock and weekly sell through analysis to replenish correctly the store and/or transfers shop to shop. • - Benchmark/Competitors/Trends/ KPI analysis.- Support to the store for clients request.- Co-operation with the Visual Merchandising Department for the definition of the internal display and the windows.

Bergamo, Italia

Durante il periodo estivo, supporto all'ufficio commerciale nella gestione ordini, archivi, fatture/bolle, contatto clienti.

Laurea, Cleacc- Corso Di Laurea Di Economia Per Arte, Cultura E Comunicazione

Master'S Degree, Master Fashion And Luxury Brand Management