Market research leader, responsible for global projects for multiple clients. A curious sociologist with a Ph. D. diploma (SWPS: University of Social Sciences and Humanities, 2017) and a postgraduate diploma from a UK university (University of London, Goldsmiths College, MA Social Research, 2008). 16+ experience in the research field including leading research companies (Ipsos, GfK, Frost & Sullivan) and boutique strategy agencies (CPC, DDB Group). Team leader: professional, goal-oriented, but also supportive, human, and caring. Speaker at 20+ conferences, both in Poland and abroad. Member of European Sociological Association (ESA), Polish Sociological Association (PTS), Polish Society of Market and Opinion Researchers (PTBRiO). Outside the office environment, finding exceptional satisfaction in analyzing and understanding society and trends – co-author of social research, non-profit projects. Media speaker: TV, press, online portals. Passionate about traveling, books, and sports. Deep inside, Italian soul, with advanced knowledge of Italian language and culture, also a fan of Italian cuisine :)
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Partner And Co-FounderWiserabbitWarsaw, Pl
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Partner & Co-FounderWiserabbit Jul 2022 - Present
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Customer Research Director And Team LeaderFrost & Sullivan Jul 2018 - Jun 2022Warsaw, Masovian District, Poland- conducting and managing large-scale international projects of both qualitative and quantitative angles, on a global scale - conducting explorative projects on emerging topics and trends e.g., electric vehicles, smart airports, SSVI technologies, bio-lubricants, vehicle subscription- managing effectively a multi-national team of researchers and interns -
Team ManagerGfk Nov 2015 - Jun 2018Warsaw, Masovian District, Poland- creating a qualitative department in the company and achieving annual sales targets with a team of 8 researchers - managing multiple research projects including multi-country ones (CEE, G5, global) - conducting large-scale qualitative projects including various methods (ethnography, observations, in-depth expert interviews) on e.g., media consumption by Generation X, attitudes to breast-feeding -
Discovery ConsultantCorporate Profiles Consulting (Cpc) Jul 2012 - Oct 2015Warsaw, Masovian District, Poland- designing and managing qualitative research projects (FGDs, IDIs, shop-alongs, ethnography, etc.)- commissioning / co-designing and managing quantitative research projects (Omnibus, ad hoc, etc.)- supervising work of research assistants and junior researchers- strategic projects- co-leading workshops with Clients - cultural analysis -
Research ExecutiveIpsos Mar 2010 - Jun 2012Warsaw, Masovian District, Poland- ads & communication research – specialist in Next*AdLab methodology - managing qualitative and quantitative research projects- new business development -
Project ManagerAlmares Aug 2005 - Feb 2010Warsaw, Masovian District, Poland- managing qualitative and quantitative research projects- new business development
Marta Bierca Education Details
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Sociology -
Sociology -
Sociology And Anthropology
Frequently Asked Questions about Marta Bierca
What company does Marta Bierca work for?
Marta Bierca works for Wiserabbit
What is Marta Bierca's role at the current company?
Marta Bierca's current role is Partner and Co-Founder.
What schools did Marta Bierca attend?
Marta Bierca attended Uniwersytet Swps, University Of London, University Of Warsaw.
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