Marta Cozzi Email & Phone Number

Milan Area, Italy

Continuing the work experience in Digital Bros, but with a more international focus on Global PR strategy and Coordination of local PR execution among European countries. Global PR StrategyIn conjunction with the North American PR Director, the primary role is to construct the global consumer communication strategy for products within the 505 Games portfolio in line with the Global Brand strategies as outlined by the Global Brand Management team. The above to give local PR… Show more Continuing the work experience in Digital Bros, but with a more international focus on Global PR strategy and Coordination of local PR execution among European countries. Global PR StrategyIn conjunction with the North American PR Director, the primary role is to construct the global consumer communication strategy for products within the 505 Games portfolio in line with the Global Brand strategies as outlined by the Global Brand Management team. The above to give local PR managers useful guidance of the parameters within which their executional plans can reside, but broad enough for them to adapt their plans and appropriate for the nuances of their individual markets. This responsibility covers products and launches within the retail business and digital business (connected console, mobile etc).Local PR ExecutionKey role is also to aid and assist the local European PR Managers to optimise their campaigns and maximise their consumer communications programs by listening to their needs and accommodating where appropriate, and assessing and critiquing their proposed local executional plans and providing them with coaching, visibility and guidance, to ensure they stay within the parameters of the Global PR Strategy for the given product. Key Tasks (in addition to the above)European PR Events / Tours - Leading planning and assist in execution of product specific PR events/tours including logistics, itineraries, communication etc.Communication - Regular meetings with local PR teams to ensure information flow and dialogue is constant and constructive. Written correspondence communicating real-time updates to key stakeholders in the global PR effort.Releases - Draft and schedule announcement releases and media alerts as appropriate to portfolio needs and release schedule. Ensure necessary approvals prior to dissemination. Show less

Milan

Event and PR Manager of Digital Bros S.p.A., a market leader in the distribution of videogames in Italy and listed on the Star segment of the Italian Stock Exchange, with the following duties: Organization of press events, to present new releasing prodcucts, as well as institutional events, B2B and consumer fairs; product communication for the variety of brands distributed by the company in Italy; support and coordination of financial communication with the company’s CFO and the pr agency;… Show more Event and PR Manager of Digital Bros S.p.A., a market leader in the distribution of videogames in Italy and listed on the Star segment of the Italian Stock Exchange, with the following duties: Organization of press events, to present new releasing prodcucts, as well as institutional events, B2B and consumer fairs; product communication for the variety of brands distributed by the company in Italy; support and coordination of financial communication with the company’s CFO and the pr agency; external relations, monitoring of the corporate image, management of the corporate website.ResponsibilitiesHead of corporate communicationResponsible for external relationsManagement of product public relationsOrganization and management of press eventsManagement of external agencies for top PR projectsPlanning and full organization of corporate eventsResponsible for corporate attendance to B2B and consumer exhibitionsProduct communication for the variety of franchises distributed by the company in ItalySupport and coordination of financial communication with the company's CFO, management of the PR agency activityExternal relations, monitoring of the corporate image, management of the corporate websiteMain Achievements Built solid, long-term relationships with main Italian journalistsEstablished several profitable new liaison with suppliers to unlock greater returns in terms of project management; Organized PR activities to become long term projects and continuous building and growing of PR projectsDeveloped successful PR strategies for several products respecting budget and deadlinesSuccessful management of internal and external resourcesSuccessful management of budgets with a special eye on cost containment Show less

ResponsibilitiesManagement of internal and external communicationDevelopment and maintenance of company's websiteOrganization and management of trade fairs and special events, locally and abroadPublic relations with institutional partners Main AchievementsBuilt solid, long-term relationships with main financial institutionsConception and development of the first release of the company's websiteStart of the first company's attendance to main financial… Show more ResponsibilitiesManagement of internal and external communicationDevelopment and maintenance of company's websiteOrganization and management of trade fairs and special events, locally and abroadPublic relations with institutional partners Main AchievementsBuilt solid, long-term relationships with main financial institutionsConception and development of the first release of the company's websiteStart of the first company's attendance to main financial fairs and conventionsSuccessful management of dedicated budgets Show less

Supporting the marketing manager directly, in charge for organization of promotional activities, direct marketing, trade/consumer exhibitions and events.Main AchievementsHelped in fulfilling all main marketing activities as assistant of the marketing managerBuilt first solid relationships in public relations.

High School Diploma, Scientific And Language Studies

101/110, Marketing & Communication

Specialized; Degree, Communication Management; Economics; Marketing

On, Marketing Management