Marta Cruz Email & Phone Number

United Kingdom

Barcelona

Venture builder specialized in the creation, development, and consolidation of high-impact startups in sectors such as Fintech, Software & IoT, and Consumer.As a Head of Marketing, I lead the definition and execution of comprehensive B2B and B2C strategies across a portfolio of 9 projects at different stages of growth:- Planning 360° marketing campaigns, integrating multiple channels and continuously testing new ideas through A/B testing. With a data-driven approach and strategic vision, I work to optimize profitable opportunities and execute Go-to-Market strategies focused on demand generation (growth hacking, inbound marketing, Google Ads, Meta Ads, and SEO).- Improving the conversion funnel optimization from lead to customer (CRM and customer-centric approach).- Establishing precise brand positioning and communication frameworks: website, corporate and sales materials, coordination with partners, events, and press.-Team management: coordinating and mentoring the internal marketing team (Scrum agile methodology) and collaborating cross-departmently with product, sales, strategy, finance, and technology.

Barcelona Y Alrededores, España

From #1 Employee to lead a multidisciplinary team of 12 people and external specialists, achieving a 3X annual revenue growth.- Established strong brand recognition in over 14 countries through rebranding, seasonal campaigns, and partnerships.- Generated a 20% profitability at trade shows, participating in 10+ events per year and activating and executing strategic actions.- Maximized distribution channel potential by incorporating 6 new B2B2C channels and increasing sales by 40% in existing channels.- Implemented and validated the agile launch of high-trend products in the market.Directly collaborated and reported to the Holding Directors, CEO, and Finance.

Barcelona

- Managed and optimized the E-commerce platform.- Designed and produced strategic offline/online acquisition campaigns.- Implemented an affiliate plan with a success rate of 4 purchases per year.- Developed a content plan for our platforms and external media.

Barcelona

- Developed and executed the strategic planning of digital acquisition campaigns across various platforms, both paid and organic.- Maximized conversion, retention, and loyalty (B2C E-commerce) by creating and optimizing content for the website, mailings, social media, and managing customer engagement throughout the purchase process and after-sales support.- Managed public relations with corporate and fashion press, online/offline.- Assisted in the search for partnerships to explore new B2B2C business opportunities.Reporting directly to the CEO and collaborating with specialized external agencies.

Barcelona

- Developed and executed the content strategy for the accelerator across social media, blog, and email marketing, significantly enriching the database by working on segmentation and qualification verticals to attract talent, including projects, entrepreneurs, and mentors.- Internal Communication: Coordinated training sessions and workshops with partners like B-Startup Sabadell and Google, providing startups with access to high-impact tools and knowledge.- Organized and participated in talent acquisition events such as First Tuesday, Taxi Pitch, Conector Demo Day, and 4YFN.- Managed public relations in general and specialized media, both online and offline, to increase the visibility of the accelerator and its projects in a bidirectional way.

Barcelona

- Press releases, media monitoring and reporting for our client portfolio in Fashion & Accessories, Beauty, and Lifestyle, rigorously ensuring the execution of strategically defined brand activations.- Event management: Coordinated new store openings, product launches, conferences, one-on-one meetings, and celebrations.- Participated in the execution of national and international fashion shows, such as 080 Barcelona Fashion, Cibeles Fashion Week, and New York Fashion Week (NYFW), contributing to the visibility and success of our clients' presence.

Business Development, Ready To Scale Up, Startups

Activities and Societies: ACE Incubator

Doble Grado En Comunicación & Publicidad, Marketing Y Relaciones Públicas