Marta Dobreva Email & Phone Number

I drove and executed integrated demand generation campaigns to support Quantive’s sales pipeline.Some of my responsibilities included, but were not limited to:* Creating detailed campaign briefs encompassing strategy, research, and execution plans.* Leading a cross-functional team in executing campaign initiatives.* Tracking KPIs and continuously optimizing campaign performance.

I developed and deployed a streamlined process for delivering lead-generation campaigns, coordinating and collaborating with a team of specialists to orchestrate, launch, and optimize these initiatives. Additionally, I spearheaded the planning, promotion, and execution of bi-weekly webinars to drive lead-generation efforts.Some of my responsibilities included, but were not limited to:* Creating content strategy for lead-generation campaigns.* Building landing pages for various campaigns using Unbounce.* Optimizing landing page conversion rates.

Bulgaria

I led Out2Bound’s brand refresh and website overhaul. Developed the concept and managed recurring series of themed offline events to engage clients and prospects. I created and executed the marketing strategy for the company’s Tech Sales Academy.Some of my responsibilities included:* Managing the production of a podcast series.* Maintaining Out2Bound's social media presence and brand image online.* Conducting interviews with clients to gather feedback.

Bulgaria

I developed and implemented a customer-centric process for onboarding, servicing, and retaining key clients. Attained high product activation rates by establishing guidelines and fostering strong client relationships, gathered feedback to enhance satisfaction and boost retention.Some of my responsibilities included:* Communicating with key clients on a daily basis.* Collaborating with the sales team to create strategies for retaining customers.

Bulgaria

I managed social media accounts for Zapomedia's clients, creating engaging content to boost engagement and reach. I also coordinated community activities and events, drawing hundreds of attendees both online and offline.my responsibilities included, but were not limited to:*Managing offline events from concept to realization.*Generating content ideas for clients' social media accounts.*Writing social media posts.*Leading a team of content marketing interns.

I served as the Vice President of PR & Marketing for the Local Committee of the international student organization AIESEC at the University of National World Economy, representing its branch.My key responsibilities included:* Ensuring the effective implementation of the national marketing strategy at the local level.* Leading the Local Committee as a member of the executive board.* Managing and guiding the members of the local marketing department.* Developing strategies and supervising the execution of recruitment campaigns aimed at attracting new members to the organization.

Qualification, Business Program In Digital Marketing

Activities and Societies: - Digital Marketing Strategy - Conversion Rate Optimization - SEO Marketing - Content and Creative Marketing.

Bachelor’S Degree, Business Administration And Management, General