Vp Research, Product Development And Quality Assurance, Frozen Foods Division
Omaha, Ne
Led R&D/QA teams consisting of Product Development, Packaging, Engineering, Nutrition, and Scientific and Regulatory Affairs totaling. Directed quality assurance/quality control of seven manufacturing plants. Worked effectively with cross-functional leaders – Sales, Marketing, Operations, Purchasing and Consumer Insights. Leader in nutrition/wellness for the company.• Restructured both the Quality and R&D teams to assure that resources were allocated in the most cost effective manner. Increased net sales of new products from 3.9% to 12%.Additional benefits to the company included:• Launched new line of Healthy Choice dinners; sales were 25% total brand volume. • Introduced Banquet Crock Pot meals; year one sales were $120MM.• Developed Life Choice low carb meals, year one sales were $52MM.• Drove margin improvements by reformulation, decreasing obsolete inventory, and rationalizing ingredients; $17MM cost savings and margin improvement on 30% of all SKU’s. • Managed a 35% reduction in force.• Improved product quality resulting in 21% reduction in consumer complaints. • Founded and developed the Nutrition Center of Excellence for all of the company in response to the CDC’s announcement of the obesity epidemic in America. This resulted in ConAgra being named as the industry leader in responsible balanced nutrition.• Member of the Health/Wellness strategic development team. Developed a three-year strategic plan.• Selected to participate in the first obesity conference at Harvard Medical School involving Government, Industry and AcademiaInfluenced and provided comments to FDA for trans fat, carbohydrate definition, dietary guidelines, qualified health claims, and recommended sodium intake resulting in final rulings favorable to the company