Throughout these years I have been responsible for different brands, (Wonderbra, DIM, Unno) and I have worked in different areas: Trade marketing, Digital communication, PR, GoToMarket.My most extensive experience is based on the management of the DIM brand in Spain.As brand manager, I define the collections, pricing strategy, sales objectives, strategies and marketing plans both off line and digital.Monitoring and control of the Marketing Plan analyzing market data (KANTAR, GFK, Nielsen), specific studies, U&A, internal sales (Sell in/Sell out), profitability of promotions and communication actions (ROI, ROA), SEO positioning, Brand Awareness, followers / engagement in RRSS.Launch of strategic products for the company, development of new color, forms or products needed for the business working directly with Central Marketing management, always fact based, I recommend plans and actions by analizing external data, market trends, consumer habits and competitor behavior.Recommendation of the annual promotional plan adapted to each distribution channel, development of POS materials, contests, customer RRSS support and final evaluation to identify Key learnings.Communication campaign management in both BTL and ATL: search campaigns, SEM/SEO, banners, programmatic, RRSS.CRM actions with key customers.Management of the annual marketing budget.Development and management of social networks and public relations.Product training for internal staff and demonstrators of El Corte Inglés.Relationship with agencies: media, communication, creativity, promotions.I am part of the international Marketing meetings where the strategy and long term brand plans are defined.

Personal care marketing responsible for Palmolive in Iberia (deodorant, shaving and hair care products):Regular and promotional product forecast for Spain and Portugal.Elaboration and control of the annual budget for the brand.Development of promotions adapted to each distribution channel: mechanics, gifts, timings, profitability analysis, SAP codes, legal aspects, point of sale material development...Follow-up and control sales reports and promotions with internal and Nielsen data to evaluate business opportunities and identify gaps in sales.

Responsible of the Shaving preparations range (Foams, Gels and Creams) and After Shaves.Elaboration of objectives, strategies and annual marketing plans. Management to achieve financial objectives and market shares. Responsible of the Operating Account and Budget Control. Elaboration of reports to control and monitor product sales and promotions with internal data, Nielsen and consumer data (TNS and ad-hoc studies) to evaluate business opportunities and identify gaps.

Support to the Gillette Shaving Business Manager (razors and personal care products).Creation, implementation and monitoring of the promotional plan adapted to each strategic account, both for the end consumer and the customer, including control of demand and allocated budget.Development of product and promotional sales tracking and control reporting with internal data, Nielsen and consumer data (TNS and ad-hoc studies) to evaluate business opportunities and identify any possible sales deviations.Maintenance of the Gillette website (together with the global division) and local product catalog.

Support to the Iberia market research manager for the 4 brands of the group (Gillette, Duracell, OralB, Braun)Analysis and elaboration of sales reports based on internal data, Nielsen and TNS. Participated in studies on Brand Awareness, Consumer Insights to adapt the Marketing plans of the different brands of the group.