I specialize in assisting enterprises in establishing a robust online presence and effectively generating online leads. My clientele encompasses both startup ventures and small to medium-sized businesses, for which I provide comprehensive support in driving substantial business expansion. Please feel free to contact me if you seek to conduct a marketing system audit or require insightful strategic marketing counsel.

- Develop and execute targeted marketing campaigns to promote ELEKS’ services and solutions across various industries (e.g., healthcare, fintech, etc.)- Collaborate with cross-functional teams to align marketing strategies with business objectives and drive brand growth- Analyze market trends and customer insights to create compelling content and optimize campaigns- Coordinate with external agencies and vendors for content creation, paid ads, and SEO optimization- Track and report on the performance of marketing initiatives using analytics tools (e.g., Google Analytics, HubSpot, etc.)- Collaborate on lead generation and nurturing efforts, ensuring alignment with sales teams to optimize conversion rates- Stay updated on industry trends and best practices to continuously improve marketing strategies

-Developed and implemented digital marketing strategies to accelerate growth.-Devised and executed paid search activities based on Net Values & ROIs.-Produced engaging content, including landing pages, and conducted A/B testing.-Identified and evaluated new growth channels, simultaneously optimizing existing online marketing methods.-Prepared data, delivered reports, forecasting trends on a weekly, monthly, and quarterly basis.-Maintained proactiveness in keeping up-to-date with the latest PPC management advancements and trends.-Collaborated effectively with cross-functional teams.-Demonstrated skillful financial acumen in planning and managing budgets (up to $500k/month).-Proficient in using Tableau, Hotjar, Salesforce, Google Analytics, Google Trends, SEMrush, Figma, and Unbounce.-Managed multilingual ad campaigns.-Utilized AI and machine learning tools daily to optimize campaign effectiveness.

-Managed a diverse range of product accounts at multiple platforms (GA, Bing, Apple Search Ads) including Sportsbook, Casino, Brand-Employed a creative approach towards testing assets, developing ad copies, landing pages, and collating creatives for A/B testing.-Proactively forecasted, planned, and managed budget for activities across different platforms.-Produced actionable reports on LTV, NGR & GGR, and planned strategies accordingly.-Developed and executed demand and lead generation campaigns.-Regularly monitored and optimized existing campaigns based on data-driven insights.-Engaged with external experts to facilitate comprehensive analysis and reporting of campaigns.

-Managed, coached, and fostered the professional growth of a team consisting of 15-30 members.-Ensured consistent achievement of key performance indicators by the team.-Compiled and presented detailed Weekly, Monthly, and Quarterly Business Reviews.-Played a crucial role in the onboarding and recruitment process, facilitating smooth integration of new team members.-Cultivated strong relationships and ensured effective cooperation with both internal and external stakeholders.

-Led and supervised a Google Ads customer support team of 15-20 individuals.-Conducted robust performance reviews for team members, delivering constructive feedback to foster professional growth.-Acted as the crucial link between Google's main office and the support team, ensuring clear communication and collaboration.-Compiled and presented detailed Weekly, Monthly, and Quarterly Business Reports.-Played a central role in the onboarding and recruitment of new team members to facilitate seamless integration into the team.

-Headed the training department for Google products such as Google My Business (GMB), Google Ads, and Google Analytics.-Handled the professional development of Quality/Productivity/ Delivery Reports (QPDRs) and provided support to trainers.-Regularly conducted Training Needs Analysis (TNA) to identify knowledge gaps and customize training.-Assessed the effectiveness of training programs to ensure quality and facilitate constant improvement.

-Led and organized daily activities, schedules, and trainings for a team of 10-15 individuals.-Provided regular updates to the management regarding team performance and operations.-Ensured the team consistently met business metrics such as Service Level Agreements (SLA), Total Resolution Time (TRT), and more.-Optimized and troubleshooted our partners' Google AdWords accounts to ensure optimal results.-Provided insightful guidance to partners on utilizing tools like Google Analytics, Google Tag Manager, and Merchant Center effectively.

-Addressed customer inquiries and resolved intricate service-related issues in a timely manner.-Enhanced brand reputation through the provision of exceptional customer support.-Responsible for achieving business metrics within stringent deadlines.

-Fostered robust relationships with partners and regional managers.-Actively participated in the development of business and sales strategies.-Oversaw financial operations including management of billing processes.-Supervised human resources functions and recruitment processes to ensure optimal team composition.