Position: Marketing Director. Responsible for Marketing, Marketing Research and Customer Service Department. Commercial/ Marketing and Communication Strategy (and Budget), Portfolio Definition, P&L control. Prices and Discounts Definition.Report: Country Manager.

Company: Urialdo Bettencourt lda. – Distribution agent of pharmaceuticals in Azores, representing brands such as MSD, Pfizer and Janssen. Position: MKT and sales consultant. Project: Implementation of own brands and development of the license brands in the regional market.Products: Consumer Health Care and OTC’s

Company: Ferrer (Portugal) SA. – Multinational company with headquarters in Barcelona that commercializes in Portugal mainly ambulatory and hospital drugs.Position: Business Unit Manager. Startup of the non-prescribed drugs/cosmetic products unit in the market. Strategic planning, Business Plan, MKT Plan (4P’s), Budget forecast, P&L control, product launch, interaction with communication agencies and clients, development and market access. Planning and organization of congresses and meetings. Recruitment, coordination and training of the sales team, definition of goals and rewarding plans. Regional target definition. Products – Consumer Health Care and OTC’s.Report: Country Manager.

Position: Product Manager and trainer. Strategic planning at product level, MKT Plan (4P’s), Budget forecast, P&L control, product launch, interaction with communication agencies and clients, development and market access. Training responsible at pharmacies and sales team. Cosmetic, food supplements, medical devices and non-prescribed drugs.Products: Consumer Health Care and OTC’s.Report: Business Unit Manager

Development of the strategy for the products regarding their life cicle.Creation of the MKT Plan.Study and knowledge about the competitors.Sales forecast.Development of tools to enhance the sales.Training of the sales team.Training of the pharmacy staff.PR.

Accompaniment and evaluation of the REPs team in the visits. (Cardiology, Urology, Gynecology and Pharmacies).Direct contact with the major stakeholders.Goals definition for the team.

Extended knowledge of the product.Deliver information to physicians (Cardiology, Urology and Gynecology) and pharmacies.Sales in pharmacies.Develop a area strategy aligned with the Business Unit strategy.