• Responsible for promoting content strategies: creation, production, distribution and amplification. In charge of the network of media, technological and production partners. • Driving a culture of creativity and innovation through the development of new solutions based on technology among all GroupM agencies and clients. • Lead multidisciplinary teams.

Responsible of the department. Innovation and creative solutions across all the agency clients. 360º communication campaigns, strengthen the owned, paid and earned media results, including: branded content & entertainment, social media, digital activations, partnership agreements and event production.Strong focus on building brand awareness, publicity and active audiences.Main clients: FIAT, Colgate-Palmolive, Barclays, GolT, Gtech, Bausch&Lomb and Unedisa

Responsible of the digital strategy of Fiat Group as well as supervisor of the digital special actions of the main clients of the agency.Experience in the development of multimedia strategies and extension of the communication channels in order to generate Brand awareness, traffic to de POS and sales.Coordination of integrated strategies: Social Media, SEM, display and mobile of Fiat Group and syncronization with other offline media presence.

Responsible for planning, coordination and execution of non-conventional digital strategists for the whole portfolio of the company clients. In charge of the department kick-off, its positioning in the media market and the development of agreements with key players of the digital environment. Building digital Brand awareness and reputation and consumer engagement.Cross media strategists: digital media (social media, mobile, video, web & digital TV) offline media and out-of-home… Show more Responsible for planning, coordination and execution of non-conventional digital strategists for the whole portfolio of the company clients. In charge of the department kick-off, its positioning in the media market and the development of agreements with key players of the digital environment. Building digital Brand awareness and reputation and consumer engagement.Cross media strategists: digital media (social media, mobile, video, web & digital TV) offline media and out-of-home. Creativity and innovative solutions. Multichannel content development. Web&Mobile consultancy.CRM, acquisition and retention.Budget control. Team management. Main clients: El Corte Inglés, Paginas Amarillas, Alain Afflelou, Nivea, Orange, Grupo LVMH, Grupo Danone, Grupo Pascual, Juver, Grupo PSA (Peugeot/Citroen) Hyundai-KIA and Caser Show less

Corporate and Marketing communication. Responsible for the definition and development of strategies and tactics to position brands and leaders. PR y PR 2.0Manage media relations, identify coverage opportunities and develop communication materials. Media pitching.Highlighted role in the design of new business plansInstitutional relations and KOL plans.Crisis managementClients PortfolioCorporate Communications and crisis managements: Monsanto, Mars&Mars Petcare and… Show more Corporate and Marketing communication. Responsible for the definition and development of strategies and tactics to position brands and leaders. PR y PR 2.0Manage media relations, identify coverage opportunities and develop communication materials. Media pitching.Highlighted role in the design of new business plansInstitutional relations and KOL plans.Crisis managementClients PortfolioCorporate Communications and crisis managements: Monsanto, Mars&Mars Petcare and Asociación Diálogo.Marketing communications: Pedigree, CajasturDigital positioning: Inversis Banco, Club Fumadores por la Tolerancia and Turismo de Madrid Show less

Responsible for the execution of corporate and marketing communication campaigns among American and Hispanic offline and online media outlets. Develop crossmedia campaigns aimed to the exploitation of sporsorships and Brand partnership.Brand awareness throughout different story angles and content diversification. Coordinate the communication and coverage in large eventsClients PortfolioCorporate and Marketing communication: Heineken USA (Tecate Beer), Brown-Forman… Show more Responsible for the execution of corporate and marketing communication campaigns among American and Hispanic offline and online media outlets. Develop crossmedia campaigns aimed to the exploitation of sporsorships and Brand partnership.Brand awareness throughout different story angles and content diversification. Coordinate the communication and coverage in large eventsClients PortfolioCorporate and Marketing communication: Heineken USA (Tecate Beer), Brown-Forman (Tequila Herradura) ESPN Deportes, Kashi Vive y Expresso Fitness. Show less

Responsible for the day-to-day campaigns execution. Activate media relation efforts with top tier outlets, regional and trade media to generate buzz among brand launchings. Define key messages and values to position brands among their targets. Develop press materials. Tracking and analyzing effectiveness of communication initiativesClient Portfolio:Corporate and Marketing Communication: Group Prisa (Los 40 Principales), Famosa, eBay, Disney y Svenson.Events… Show more Responsible for the day-to-day campaigns execution. Activate media relation efforts with top tier outlets, regional and trade media to generate buzz among brand launchings. Define key messages and values to position brands among their targets. Develop press materials. Tracking and analyzing effectiveness of communication initiativesClient Portfolio:Corporate and Marketing Communication: Group Prisa (Los 40 Principales), Famosa, eBay, Disney y Svenson.Events Communication: 40th Anniversary of Los 40 Principales, Global Cities Conference (Madrid City Hall) Show less