Behaviors and expectations consumer are the basis for every brands. Through understanding the opportunities that arise from taking a continous view of the omnichannel customer journey, infact, many companies have started to redesign them. Looking at things from a customer point of view means to build a strong brand. Pragma, my market research institute, helps a lot of companies to realize it. My research institute integrates insight from the mix of traditional and digital touchpoints for a… Show more Behaviors and expectations consumer are the basis for every brands. Through understanding the opportunities that arise from taking a continous view of the omnichannel customer journey, infact, many companies have started to redesign them. Looking at things from a customer point of view means to build a strong brand. Pragma, my market research institute, helps a lot of companies to realize it. My research institute integrates insight from the mix of traditional and digital touchpoints for a build of customer segmentation based on individual needs and behavior and not on the sales channels. Show less

Today Smart Mobility is a very important topic in Smart City. For many years, I worked to harmonize a sustainable urban development and to preserve the environment, offering to Public Administrations the insight for the best living conditions of their citizens and tourists. TMT Pragma was one of the principal companies specialized in the collection and analysis of mobility data. The TMT Pragma services considered many complex aspects: behaviors and needs of citizens, quality of transport… Show more Today Smart Mobility is a very important topic in Smart City. For many years, I worked to harmonize a sustainable urban development and to preserve the environment, offering to Public Administrations the insight for the best living conditions of their citizens and tourists. TMT Pragma was one of the principal companies specialized in the collection and analysis of mobility data. The TMT Pragma services considered many complex aspects: behaviors and needs of citizens, quality of transport services, impacts and problems for the quality of life, costs of public local transport, etc. During this work experience I also created with my collaborator a particular open-source software, called “A.VI.C.S.” for counting the number of people in a specific location or event and for understanding of the directions of the people (to a shelf in a store or toward particular division, etc). Show less

Teaching

Teaching

Master in fonti e metodi della ricerca sociale

Teaching

Teaching

Teaching

Teaching

Scuola di specializzazione in Metodi e Tecniche della Ricerca Sociale

Teaching

Teaching

Teaching

Teaching